AI visibility
GEO — showing up in AI answers
When somebody asks an AI assistant to recommend a tool like yours, you're either in the answer or you're not. GEO — Generative Engine Optimization — is finding out which, and doing something about it.
Why it matters
Why this isn't SEO
Ranking on Google gets you a link somebody might click. Being cited by an AI assistant gets you named in the answer itself, before any link is considered. The two aren’t the same, and they don’t move together — engines cite sources that explain a category well, which is often a roundup, a community thread, or a review you don’t control rather than your own homepage.
That’s the actionable part: you can’t optimise your way into an AI answer the way you’d optimise a page. You get there by being present in the sources those engines already read.
What a scan does
- 1
Confirm your brand
Give Featured a name or a URL and it works out who you are — what you do, your category, and who it thinks your competitors are. You confirm or correct that before anything runs.
- 2
Generate the questions
Featured writes three to five prompts a real buyer in your category would ask. You can supply your own instead.
- 3
Ask four engines
Every prompt goes to ChatGPT, Claude, Perplexity, and Gemini.
- 4
Read the answers
For each one: were you mentioned, how often, which other brands came up, and the sources behind those answers.
Confirming the brand is a real step, not a formality. A scan aimed at the wrong company produces a confident, complete, wrong answer. Featured always shows you what it resolved and waits.
What counts as a citation
You choose how much of your web presence counts as “you were cited”:
| Scope | What matches | Use it when |
|---|---|---|
| Page | That exact page — same host, same path | You're tracking one specific article or landing page |
| Subdomain | Anything on that exact hostname | Your blog and marketing site are separate hostnames |
| Domain | Anything on your domain, including every subdomain | You want credit wherever you're cited (the usual pick) |
Query strings, fragments, and trailing slashes are ignored when matching.
Scoring
The two numbers
Visibility score — the percentage of AI answers that mentioned you, across every prompt and every engine. Twenty prompt-engine pairs with you named in five of them is a score of 25. An engine that failed to answer is skipped rather than counted against you, so one flaky provider can’t drag the number down.
Prompts where you were cited — how many of your questions had at least one engine cite a source inside your chosen scope. Counted per question, not per link, because “cited for 3 of 5 questions” is the fact you act on.
The two come apart, and the gap is informative: being mentioned without being cited means the engines know you but are learning about you from somebody else’s page.
Output
What you get back
Per question:
- Which engines mentioned you, and how many times each.
- Every source cited, categorised as editorial, community, reference, competitor, or your own — so you can see whether the answers are being built from journalism, forums, or your marketing site.
- Which other brands came up, and how often across questions.
- Recommendations, each ranked by likely impact and the effort involved.
Across all questions: the sources cited most often. Those are the pages worth being on.
Acting on it
Turning a finding into outreach
Recommendations come in two kinds, and Featured drafts for both:
- Pitch — an engine is citing an article you’re absent from. Featured writes a pitch email to its author, referencing that specific piece, or a shorter LinkedIn message when email isn’t available.
- Post — the engines are learning from a community thread. Featured writes a comment, either from your perspective as someone who uses the product or transparently as someone on the team. It asks which before writing, because the two read very differently.
Featured needs your name and title for a draft, and will ask once.
Over time
Tracking it over time
One scan is a snapshot. The GEO / AI Visibility workflow re-runs the same brand on a schedule and delivers the report to email or Slack, so you see the score move. Unlike other workflows it deliberately doesn’t de-duplicate — re-measuring the same brand is the whole point. See workflows.
You can run this once a day without an account. Nothing is saved to your workspace until you sign up. Uses credits. See pricing for what your plan includes.
Try it
How visible is my brand in AI answers? My site is acme.com
Run a GEO scan for stripe.com
Do AI assistants recommend us when people ask about project management software?