Distribution

Press release distribution

Everything else in Featured is about earning coverage you don't pay for. This is the exception: paid distribution, for when you need an announcement on the record.

Four ways to distribute

PackageWhat it isBest for
Essential WireSearch-first distribution across hundreds of news and media sites, indexed by Google News.Product updates, new hires, milestones, building a citable footprint
Professional WireGuaranteed placements across a broader commercial network, with industry and regional targeting.Funding announcements, launches, partnerships, awards
Premium National WireNational newswire — delivery into newsroom editorial systems and journalist terminals.Major rounds, M&A, executive appointments, market-moving news
AI Visibility SyndicationNot a press release. An editorial story built from your data, syndicated to real newsrooms that run it on their own domains with attribution links.Owning a topic, thought leadership, long-term AI visibility

Choosing

Choosing between them

The three wire tiers differ in reach and in how the release is delivered: a search-visible footprint, guaranteed targeted placements, or the national wire reporters treat as the official record.

Syndication is a different product. A wire release is a page carrying your words on distribution sites. Syndication is an editorial story that publishers choose to run on their own domains — earned pickups rather than paid placement pages, which is exactly the kind of source AI assistants learn from and cite. Pickups accrue over about a month rather than appearing at once.

If your goal is “be in the AI answer”, that’s syndication and GEO, not a wire release.

What happens after you order

  1. 1

    Submit

    Your headline and copy, or — for syndication — your angle and supporting data.

  2. 2

    Editorial review

    By Featured's team. Syndication drafts come back for your approval before anything goes out.

  3. 3

    Distribution

    On your chosen date.

  4. 4

    Report

    With the live placement links.

Ask Featured to show you the packages and it renders them with current pricing and full details for each tier, and takes you to checkout. Prices aren’t repeated here so there’s only one place they can be wrong — see pricing.

Try it

  • Show me press release distribution options

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  • I want to increase my AI visibility — what are my options?

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  • What's the difference between the wire packages and syndication?

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