# Press release distribution

> Four distribution packages — search-visible wire, guaranteed placements, national newswire, and editorial syndication for AI visibility.

Everything else in Featured is about earning coverage you don't pay for. This is the exception: paid distribution, for when you need an announcement on the record.

## Four ways to distribute

| Package | What it is | Best for |
| --- | --- | --- |
| **Essential Wire** | Search-first distribution across hundreds of news and media sites, indexed by Google News. | Product updates, new hires, milestones, building a citable footprint |
| **Professional Wire** | Guaranteed placements across a broader commercial network, with industry and regional targeting. | Funding announcements, launches, partnerships, awards |
| **Premium National Wire** | National newswire — delivery into newsroom editorial systems and journalist terminals. | Major rounds, M&A, executive appointments, market-moving news |
| **AI Visibility Syndication** | Not a press release. An editorial story built from your data, syndicated to real newsrooms that run it on their own domains with attribution links. | Owning a topic, thought leadership, long-term AI visibility |

_Choosing_

## Choosing between them

The three wire tiers differ in reach and in how the release is delivered: a search-visible footprint, guaranteed targeted placements, or the national wire reporters treat as the official record.

Syndication is a different product. A wire release is a page carrying your words on distribution sites. Syndication is an editorial story that publishers choose to run on their own domains — earned pickups rather than paid placement pages, which is exactly the kind of source AI assistants learn from and cite. Pickups accrue over about a month rather than appearing at once.

If your goal is “be in the AI answer”, that’s syndication and [GEO](/docs/geo), not a wire release.

## What happens after you order

1. **Submit** — Your headline and copy, or — for syndication — your angle and supporting data.
2. **Editorial review** — By Featured's team. Syndication drafts come back for your approval before anything goes out.
3. **Distribution** — On your chosen date.
4. **Report** — With the live placement links.

> Ask Featured to show you the packages and it renders them with current pricing and full details for each tier, and takes you to checkout. Prices aren’t repeated here so there’s only one place they can be wrong — see [pricing](/pricing).

## Try it

- "Show me press release distribution options"
- "I want to increase my AI visibility — what are my options?"
- "What's the difference between the wire packages and syndication?"

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Human page: https://featured.com/docs/press-releases
Docs index: https://featured.com/docs.md