# Automotive PR

Discover how automotive PR professionals are using Featured to find and act on earned-media opportunities for dealerships, automotive brands, and mobility companies.

[Open Featured Chat](https://featured.com/)

## Automotive PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking automotive sources on EV adoption, hybrid demand, car prices, or dealership trends.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20automotive%20sources%20on%20EV%20adoption%2C%20hybrid%20demand%2C%20car%20prices%2C%20or%20dealership%20trends.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a dealer, mechanic, or automotive founder could answer about buying, maintenance, or industry shifts.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20dealer%2C%20mechanic%2C%20or%20automotive%20founder%20could%20answer%20about%20buying%2C%20maintenance%2C%20or%20industry%20shifts.)

### Land automotive podcast interviews

> Find active automotive podcasts that interview dealers, mobility founders, and industry analysts as guests.

[Open in Featured](https://featured.com/?prompt=Find%20active%20automotive%20podcasts%20that%20interview%20dealers%2C%20mobility%20founders%2C%20and%20industry%20analysts%20as%20guests.)

### Audit your AI visibility

> Do a GEO audit for my business for the prompt "best car dealerships near me" or "best [our product] for trucks." Show how ChatGPT, Claude, Perplexity, and Gemini answer.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20business%20for%20the%20prompt%20%22best%20car%20dealerships%20near%20me%22%20or%20%22best%20%5Bour%20product%5D%20for%20trucks.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer.)

### Benchmark competitors in AI answers

> Compare how my dealership or brand and three competitors appear when buyers ask AI assistants for recommendations in our market.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20dealership%20or%20brand%20and%20three%20competitors%20appear%20when%20buyers%20ask%20AI%20assistants%20for%20recommendations%20in%20our%20market.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our top buyer prompts and email me changes in how AI recommends us versus competitors.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20top%20buyer%20prompts%20and%20email%20me%20changes%20in%20how%20AI%20recommends%20us%20versus%20competitors.)

### Place a bylined article

> Find publications accepting bylined articles from automotive leaders on EV economics, the aftermarket, and how buying is changing.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20automotive%20leaders%20on%20EV%20economics%2C%20the%20aftermarket%2C%20and%20how%20buying%20is%20changing.)

### Publish an op-ed

> Find outlets accepting op-eds on transportation, and help me build an argument about right-to-repair and independent shops.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20transportation%2C%20and%20help%20me%20build%20an%20argument%20about%20right-to-repair%20and%20independent%20shops.)

### Land a guest post

> Find automotive blogs accepting guest posts on vehicle ownership costs, fleet management, or aftermarket trends.

[Open in Featured](https://featured.com/?prompt=Find%20automotive%20blogs%20accepting%20guest%20posts%20on%20vehicle%20ownership%20costs%2C%20fleet%20management%2C%20or%20aftermarket%20trends.)

### Build an automotive media list

> Build a media list of automotive journalists — at trades like Automotive News-style outlets and consumer car press — with beats and recent articles.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20automotive%20journalists%20%E2%80%94%20at%20trades%20like%20Automotive%20News-style%20outlets%20and%20consumer%20car%20press%20%E2%80%94%20with%20beats%20and%20recent%20articles.)

### Get on automotive stages

> Find speaking opportunities at events like SEMA and dealer association conferences — panels and education sessions with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20SEMA%20and%20dealer%20association%20conferences%20%E2%80%94%20panels%20and%20education%20sessions%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of our business across news, review sites cited in press, newsletters, and podcasts.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20business%20across%20news%2C%20review%20sites%20cited%20in%20press%2C%20newsletters%2C%20and%20podcasts.)

### Automate your media monitoring

> Every 2 hours, scan media for our brand and owner's name, summarize each mention, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20brand%20and%20owner's%20name%2C%20summarize%20each%20mention%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities in automotive this week — journalist requests, podcasts, bylines, awards, and speaking slots — for our segment.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20automotive%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20our%20segment.)

### Win automotive awards

> Find award opportunities in automotive — industry innovation awards and local business honors — with deadlines and categories.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20in%20automotive%20%E2%80%94%20industry%20innovation%20awards%20and%20local%20business%20honors%20%E2%80%94%20with%20deadlines%20and%20categories.)

### Track competitor coverage

> Find where competing dealerships or brands earned press in the past 30 days and the consumer-education angles left open.

[Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20dealerships%20or%20brands%20earned%20press%20in%20the%20past%2030%20days%20and%20the%20consumer-education%20angles%20left%20open.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering automotive retail and mobility whose audiences include dealers, suppliers, and fleet buyers.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20automotive%20retail%20and%20mobility%20whose%20audiences%20include%20dealers%2C%20suppliers%2C%20and%20fleet%20buyers.)

### Find paid placement opportunities

> Find automotive websites offering paid placements or sponsored reviews, with audience data and disclosure standards.

[Open in Featured](https://featured.com/?prompt=Find%20automotive%20websites%20offering%20paid%20placements%20or%20sponsored%20reviews%2C%20with%20audience%20data%20and%20disclosure%20standards.)

### Put your PR on autopilot

> Set up a daily workflow that finds automotive journalist requests, drafts responses with our market data, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20automotive%20journalist%20requests%2C%20drafts%20responses%20with%20our%20market%20data%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our dealership group's EV service certification and technician training investment.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20dealership%20group's%20EV%20service%20certification%20and%20technician%20training%20investment.)

### Newsjack a trending story

> What automotive stories are trending today — recalls, price data, EV policy? Find where our floor-level view adds value and draft commentary.

[Open in Featured](https://featured.com/?prompt=What%20automotive%20stories%20are%20trending%20today%20%E2%80%94%20recalls%2C%20price%20data%2C%20EV%20policy%3F%20Find%20where%20our%20floor-level%20view%20adds%20value%20and%20draft%20commentary.)

### Get featured in automotive Substacks

> Find Substack newsletters covering cars and the auto industry that feature dealer or expert perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20cars%20and%20the%20auto%20industry%20that%20feature%20dealer%20or%20expert%20perspectives.)

### Reach Medium's automotive writers

> Find Medium writers covering cars, EVs, and transportation who feature industry voices.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20cars%2C%20EVs%2C%20and%20transportation%20who%20feature%20industry%20voices.)

### Build your media resume

> Create a media resume of my industry experience, press quotes, and TV segments for pitching automotive media.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20my%20industry%20experience%2C%20press%20quotes%2C%20and%20TV%20segments%20for%20pitching%20automotive%20media.)

### Join the Reddit conversation

> Find subreddits like r/askcarsales and enthusiast communities discussing our segment, and surface threads where honest expertise would land well.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2Faskcarsales%20and%20enthusiast%20communities%20discussing%20our%20segment%2C%20and%20surface%20threads%20where%20honest%20expertise%20would%20land%20well.)

### Activate Instagram influencers

> Find Instagram automotive creators whose content matches our customers for a launch campaign, with engagement rates.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20automotive%20creators%20whose%20content%20matches%20our%20customers%20for%20a%20launch%20campaign%2C%20with%20engagement%20rates.)

### Launch a TikTok collab

> Find TikTok car creators who influence buying decisions in our segment, ranked by audience fit and engagement.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20car%20creators%20who%20influence%20buying%20decisions%20in%20our%20segment%2C%20ranked%20by%20audience%20fit%20and%20engagement.)

### Draft a winning pitch

> Draft a 120-word pitch to a local business reporter about what our sales data says real buyers are choosing between EVs and hybrids.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20local%20business%20reporter%20about%20what%20our%20sales%20data%20says%20real%20buyers%20are%20choosing%20between%20EVs%20and%20hybrids.)

### Build a 90-day PR plan

> Build a 90-day PR plan for an automotive business — market data story, journalist requests, local TV segments, awards, and review-site monitoring.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20an%20automotive%20business%20%E2%80%94%20market%20data%20story%2C%20journalist%20requests%2C%20local%20TV%20segments%2C%20awards%2C%20and%20review-site%20monitoring.)

### Prep for a media interview

> I'm being interviewed about car affordability. Prep me with likely questions and consumer-friendly talking points backed by our transaction data.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20car%20affordability.%20Prep%20me%20with%20likely%20questions%20and%20consumer-friendly%20talking%20points%20backed%20by%20our%20transaction%20data.)

## How automotive PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about EV adoption.” “Which podcasts book dealers and mobility founders?” “How does ChatGPT answer ‘best dealerships near me’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every automotive PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for automotive businesses in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer automotive reporters' source requests from HARO, Connectively, X, and LinkedIn — EVs, prices, and buying trends.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from car culture pods to mobility business programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best dealerships near me” and your category prompts.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find automotive outlets accepting executive bylines on EV economics, the aftermarket, and how buying is changing.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of automotive journalists — Automotive News-style trades and consumer car press.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and education sessions — SEMA-style events and dealer association conferences.

### [Awards & Submissions](https://featured.com/product/features/awards)

Industry innovation awards and local business honors — with deadlines and categories tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your business is covered — including review-site stories cited by press.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where competing dealers and brands earned press, and the consumer-education angles left open.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses with your market data, and deliver results.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Automotive PR — frequently asked questions

**What is automotive PR?**

Automotive PR is the practice of earning media coverage and credibility for dealerships, automotive brands, and mobility companies — getting leaders quoted in trade and local press, booked on podcasts, published in industry outlets, and recommended when buyers ask AI assistants where to shop. It combines media relations, data-driven commentary, awards, and generative engine optimization (GEO).

**How do automotive businesses get press coverage?**

The fastest path is answering journalist requests: automotive and consumer reporters post source queries on HARO, Connectively, X, and LinkedIn daily — on EV adoption, prices, and buying trends — and they want real transaction data. Layer on executive bylines, podcast guest spots, and local TV segments. Featured surfaces all of these in one chat and drafts responses built on your numbers.

**How much does automotive PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many automotive businesses and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for automotive brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your business. When buyers ask “best dealerships near me” or research your segment, those answers are built from press coverage, reviews, and local content. Featured audits your AI visibility for your market's prompts and tracks changes over time.

**How do I get my business mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: automotive trades, local news, review platforms cited by press, buying guides, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for automotive sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Automotive topics — EV adoption, hybrid demand, car prices, dealership trends — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find automotive journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about EV versus hybrid demand.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does automotive PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for automotive PR?**

Dealer principals and marketing directors, mobility and aftermarket founders, and agencies scaling coverage for automotive clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which automotive awards and podcasts should we target?**

Start with industry innovation awards, dealer association honors, and local business programs, then let Featured track deadlines and categories. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns automotive shows that actually book industry guests.

## PR for related industries

- [Manufacturing PR](https://featured.com/industries/manufacturing-pr)
- [Energy PR](https://featured.com/industries/energy-cleantech-pr)
- [Retail PR](https://featured.com/industries/retail-pr)
- [Insurance PR](https://featured.com/industries/insurance-pr)
- [Logistics PR](https://featured.com/industries/logistics-supply-chain-pr)