# Beauty PR

Discover how beauty PR professionals are using Featured to find and act on earned-media opportunities for beauty, skincare, and personal care brands.

[Open Featured Chat](https://featured.com/)

## Beauty PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from beauty editors seeking sources on skincare ingredients, clean beauty claims, or seasonal routines.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20beauty%20editors%20seeking%20sources%20on%20skincare%20ingredients%2C%20clean%20beauty%20claims%2C%20or%20seasonal%20routines.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a cosmetic chemist, dermatologist, or beauty founder could answer about product formulation and skin health.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20cosmetic%20chemist%2C%20dermatologist%2C%20or%20beauty%20founder%20could%20answer%20about%20product%20formulation%20and%20skin%20health.)

### Land beauty podcast interviews

> Find active beauty podcasts that interview brand founders, estheticians, and industry insiders as guests, from ingredient-science shows to beauty business programs.

[Open in Featured](https://featured.com/?prompt=Find%20active%20beauty%20podcasts%20that%20interview%20brand%20founders%2C%20estheticians%2C%20and%20industry%20insiders%20as%20guests%2C%20from%20ingredient-science%20shows%20to%20beauty%20business%20programs.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best vitamin C serums." Show whether ChatGPT, Claude, Perplexity, and Gemini recommend us and how they describe our formulas.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20vitamin%20C%20serums.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20recommend%20us%20and%20how%20they%20describe%20our%20formulas.)

### Benchmark competitors in AI answers

> Compare how my beauty brand and three competitors appear in AI answers when shoppers ask for product recommendations in our hero category.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20beauty%20brand%20and%20three%20competitors%20appear%20in%20AI%20answers%20when%20shoppers%20ask%20for%20product%20recommendations%20in%20our%20hero%20category.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our top product prompts like "best moisturizer for sensitive skin" and email me our visibility trend versus competitors.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20top%20product%20prompts%20like%20%22best%20moisturizer%20for%20sensitive%20skin%22%20and%20email%20me%20our%20visibility%20trend%20versus%20competitors.)

### Place a bylined article

> Find publications accepting bylined articles from beauty founders on ingredient transparency, the science behind claims, and building trust in a skeptical market.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20beauty%20founders%20on%20ingredient%20transparency%2C%20the%20science%20behind%20claims%2C%20and%20building%20trust%20in%20a%20skeptical%20market.)

### Publish an op-ed

> Find outlets accepting op-eds on the beauty industry, and help me argue that "clean beauty" needs standardized definitions to protect consumers.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20the%20beauty%20industry%2C%20and%20help%20me%20argue%20that%20%22clean%20beauty%22%20needs%20standardized%20definitions%20to%20protect%20consumers.)

### Land a guest post

> Find beauty and wellness blogs accepting guest posts on skincare education, beauty retail trends, or indie brand building.

[Open in Featured](https://featured.com/?prompt=Find%20beauty%20and%20wellness%20blogs%20accepting%20guest%20posts%20on%20skincare%20education%2C%20beauty%20retail%20trends%2C%20or%20indie%20brand%20building.)

### Build a beauty media list

> Build a media list of beauty editors and writers — at glossies, trade outlets like Glossy-style publications, and top newsletters — with their recent stories.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20beauty%20editors%20and%20writers%20%E2%80%94%20at%20glossies%2C%20trade%20outlets%20like%20Glossy-style%20publications%2C%20and%20top%20newsletters%20%E2%80%94%20with%20their%20recent%20stories.)

### Get on beauty industry stages

> Find speaking opportunities at beauty events like Cosmoprof and industry summits — panels and founder talks with application deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20beauty%20events%20like%20Cosmoprof%20and%20industry%20summits%20%E2%80%94%20panels%20and%20founder%20talks%20with%20application%20deadlines.)

### Catch every brand mention

> Find recent mentions of my brand across press, "best of" roundups, newsletters, and podcasts, and flag every editorial placement we can add to our press page.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20brand%20across%20press%2C%20%22best%20of%22%20roundups%2C%20newsletters%2C%20and%20podcasts%2C%20and%20flag%20every%20editorial%20placement%20we%20can%20add%20to%20our%20press%20page.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand and hero SKUs, summarize each placement, and email me the digest with links and outlet reach.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20and%20hero%20SKUs%2C%20summarize%20each%20placement%2C%20and%20email%20me%20the%20digest%20with%20links%20and%20outlet%20reach.)

### Uncover every media opportunity

> Find me media opportunities in beauty this week — editor requests, product roundup callouts, podcasts, bylines, and awards — ranked for an indie skincare brand.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20beauty%20this%20week%20%E2%80%94%20editor%20requests%2C%20product%20roundup%20callouts%2C%20podcasts%2C%20bylines%2C%20and%20awards%20%E2%80%94%20ranked%20for%20an%20indie%20skincare%20brand.)

### Win beauty awards

> Find beauty award opportunities, like Allure Best of Beauty consideration windows and CEW Beauty Awards, with submission deadlines and product requirements.

[Open in Featured](https://featured.com/?prompt=Find%20beauty%20award%20opportunities%2C%20like%20Allure%20Best%20of%20Beauty%20consideration%20windows%20and%20CEW%20Beauty%20Awards%2C%20with%20submission%20deadlines%20and%20product%20requirements.)

### Track competitor coverage

> Find where our closest competitor got beauty press in the past 30 days — which editors, which roundups — and where we should be pitching instead.

[Open in Featured](https://featured.com/?prompt=Find%20where%20our%20closest%20competitor%20got%20beauty%20press%20in%20the%20past%2030%20days%20%E2%80%94%20which%20editors%2C%20which%20roundups%20%E2%80%94%20and%20where%20we%20should%20be%20pitching%20instead.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering the beauty business and retail whose audiences include buyers, investors, and industry press.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20the%20beauty%20business%20and%20retail%20whose%20audiences%20include%20buyers%2C%20investors%2C%20and%20industry%20press.)

### Find paid placement opportunities

> Find beauty and lifestyle sites offering paid placements or sponsored reviews, with disclosure standards, audience data, and rates.

[Open in Featured](https://featured.com/?prompt=Find%20beauty%20and%20lifestyle%20sites%20offering%20paid%20placements%20or%20sponsored%20reviews%2C%20with%20disclosure%20standards%2C%20audience%20data%2C%20and%20rates.)

### Put your PR on autopilot

> Set up a daily workflow that finds beauty editor requests, drafts responses with our product details and founder quotes, and queues them for my approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20beauty%20editor%20requests%2C%20drafts%20responses%20with%20our%20product%20details%20and%20founder%20quotes%2C%20and%20queues%20them%20for%20my%20approval.)

### Distribute a press release

> I'd like to send a press release about our new SPF launch and the clinical results behind its hero claim.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20SPF%20launch%20and%20the%20clinical%20results%20behind%20its%20hero%20claim.)

### Newsjack a trending story

> What beauty trends are going viral today? Find where our chemist's take adds real science, and draft rapid commentary for editors covering the trend.

[Open in Featured](https://featured.com/?prompt=What%20beauty%20trends%20are%20going%20viral%20today%3F%20Find%20where%20our%20chemist's%20take%20adds%20real%20science%2C%20and%20draft%20rapid%20commentary%20for%20editors%20covering%20the%20trend.)

### Get featured in beauty Substacks

> Find Substack beauty newsletters that review products or feature founder interviews, ranked by influence with beauty editors.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20beauty%20newsletters%20that%20review%20products%20or%20feature%20founder%20interviews%2C%20ranked%20by%20influence%20with%20beauty%20editors.)

### Reach Medium's beauty writers

> Find Medium writers covering skincare science and beauty culture who feature expert and founder perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20skincare%20science%20and%20beauty%20culture%20who%20feature%20expert%20and%20founder%20perspectives.)

### Build your media resume

> Create a media resume of our press placements, awards, and expert credentials to strengthen our pitches to top-tier beauty editors.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20our%20press%20placements%2C%20awards%2C%20and%20expert%20credentials%20to%20strengthen%20our%20pitches%20to%20top-tier%20beauty%20editors.)

### Join the Reddit conversation

> Find threads in r/SkincareAddiction and related subreddits discussing our ingredients or brand, and flag where an honest expert response would build trust.

[Open in Featured](https://featured.com/?prompt=Find%20threads%20in%20r%2FSkincareAddiction%20and%20related%20subreddits%20discussing%20our%20ingredients%20or%20brand%2C%20and%20flag%20where%20an%20honest%20expert%20response%20would%20build%20trust.)

### Activate Instagram influencers

> Find Instagram beauty creators with 10k-200k engaged followers whose skin type and aesthetic match our products, for a seeding campaign with usage rights.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20beauty%20creators%20with%2010k-200k%20engaged%20followers%20whose%20skin%20type%20and%20aesthetic%20match%20our%20products%2C%20for%20a%20seeding%20campaign%20with%20usage%20rights.)

### Launch a TikTok collab

> Find TikTok beauty creators driving sell-through in our category, ranked by engagement, audience match, and past collab performance.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20beauty%20creators%20driving%20sell-through%20in%20our%20category%2C%20ranked%20by%20engagement%2C%20audience%20match%2C%20and%20past%20collab%20performance.)

### Draft a winning pitch

> Draft a 120-word pitch to a beauty editor about our new launch, leading with the unexpected ingredient story rather than the product claims.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20beauty%20editor%20about%20our%20new%20launch%2C%20leading%20with%20the%20unexpected%20ingredient%20story%20rather%20than%20the%20product%20claims.)

### Build a 90-day PR plan

> Build a 90-day PR plan for an indie beauty brand launching in retail — sequence editor previews, awards entries, influencer seeding, and a launch press release.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20an%20indie%20beauty%20brand%20launching%20in%20retail%20%E2%80%94%20sequence%20editor%20previews%2C%20awards%20entries%2C%20influencer%20seeding%2C%20and%20a%20launch%20press%20release.)

### Prep for a media interview

> I'm being interviewed about preservatives and "chemical-free" claims. Prep me with likely questions and science-first talking points that don't dismiss consumer concerns.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20preservatives%20and%20%22chemical-free%22%20claims.%20Prep%20me%20with%20likely%20questions%20and%20science-first%20talking%20points%20that%20don't%20dismiss%20consumer%20concerns.)

## How beauty PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find editor requests about skincare ingredients.” “Which podcasts book beauty founders?” “Does ChatGPT recommend our serum for ‘best vitamin C serums’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every beauty PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for beauty brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer beauty editors' source requests from HARO, Connectively, X, and LinkedIn — ingredients, routines, and launches.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from ingredient-science pods to beauty business programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best vitamin C serums” — and whether your formula is named.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find beauty outlets accepting founder and chemist bylines on ingredient transparency and claims science.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of beauty editors and writers — glossies, trades, and top newsletters — with recent stories.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and founder talks — Cosmoprof-style events and beauty industry summits.

### [Awards & Submissions](https://featured.com/product/features/awards)

Allure Best of Beauty consideration windows and CEW-style awards — with deadlines and requirements tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand lands in a “best of” roundup — and every editorial placement for your press page.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See which editors covered your closest competitor this month, and where you should be pitched instead.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses with your product details, and deliver results.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Beauty PR — frequently asked questions

**What is beauty PR?**

Beauty PR is the practice of earning media coverage and credibility for beauty and personal care brands — getting products into editorial roundups, founders and chemists quoted in beauty press, booked on podcasts, entered into the awards that matter, and recommended when shoppers ask AI assistants what to buy. It combines media relations, product publicity, awards, and generative engine optimization (GEO).

**How do beauty brands get press coverage?**

The fastest paths are answering beauty editor requests on HARO, Connectively, X, and LinkedIn — editors constantly need dermatologists, chemists, and founders; pitching product roundups with real differentiation; expert bylines on ingredient science; podcast guest spots; and award entries timed to consideration windows. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does beauty PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many beauty brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for beauty brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your products. When shoppers ask “best moisturizer for sensitive skin,” those answers are built from editorial coverage, reviews, and community discussion like r/SkincareAddiction. Featured audits your AI shelf space for your hero-product prompts and tracks share of voice against competitors.

**How do I get my brand mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: editorial roundups, product reviews, r/SkincareAddiction-style communities, beauty newsletters, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for beauty sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Beauty topics — skincare ingredients, clean beauty claims, seasonal routines — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find beauty journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “editors testing vitamin C serums for a roundup.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does beauty PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for beauty PR?**

Indie brand founders, beauty marketing leads, cosmetic chemists and dermatologists building profiles, and agencies scaling coverage for beauty clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which beauty awards and podcasts should we target?**

Start with the recognized programs — Allure Best of Beauty consideration windows, CEW Beauty Awards, and category best-of lists — then let Featured track deadlines and product requirements. For podcasts, Featured's database tracks 814,000 active shows; describe your brand in plain language and it returns beauty shows that actually book founders and experts.

## PR for related industries

- [Fashion PR](https://featured.com/industries/fashion-pr)
- [Ecommerce PR](https://featured.com/industries/ecommerce-dtc-pr)
- [CPG PR](https://featured.com/industries/cpg-pr)
- [Fitness & Wellness PR](https://featured.com/industries/fitness-wellness-pr)
- [Retail PR](https://featured.com/industries/retail-pr)