# Cannabis PR

Discover how cannabis PR professionals are using Featured to find and act on earned-media opportunities for cannabis brands, dispensaries, and operators.

[Open Featured Chat](https://featured.com/)

## Cannabis PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking cannabis sources on rescheduling, hemp-derived products, or dispensary retail trends.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20cannabis%20sources%20on%20rescheduling%2C%20hemp-derived%20products%2C%20or%20dispensary%20retail%20trends.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a cannabis operator or brand founder could answer about the industry, compliance, or consumer trends.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20cannabis%20operator%20or%20brand%20founder%20could%20answer%20about%20the%20industry%2C%20compliance%2C%20or%20consumer%20trends.)

### Land cannabis podcast interviews

> Find active cannabis industry podcasts that interview operators, brand founders, and policy experts as guests.

[Open in Featured](https://featured.com/?prompt=Find%20active%20cannabis%20industry%20podcasts%20that%20interview%20operators%2C%20brand%20founders%2C%20and%20policy%20experts%20as%20guests.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best dispensaries in [our city]" or "best [our product] brands." Show how ChatGPT, Claude, Perplexity, and Gemini answer.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20dispensaries%20in%20%5Bour%20city%5D%22%20or%20%22best%20%5Bour%20product%5D%20brands.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer.)

### Benchmark competitors in AI answers

> Compare how my cannabis brand and three competitors appear when consumers ask AI assistants for recommendations in our category and state.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20cannabis%20brand%20and%20three%20competitors%20appear%20when%20consumers%20ask%20AI%20assistants%20for%20recommendations%20in%20our%20category%20and%20state.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our market's top prompts and email me changes in how AI describes our brand and products.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20market's%20top%20prompts%20and%20email%20me%20changes%20in%20how%20AI%20describes%20our%20brand%20and%20products.)

### Place a bylined article

> Find publications accepting bylined articles from cannabis leaders on retail economics, compliance operations, and the industry's normalization.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20cannabis%20leaders%20on%20retail%20economics%2C%20compliance%20operations%2C%20and%20the%20industry's%20normalization.)

### Publish an op-ed

> Find outlets accepting op-eds on cannabis policy, and help me build an argument about banking access for licensed operators.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20cannabis%20policy%2C%20and%20help%20me%20build%20an%20argument%20about%20banking%20access%20for%20licensed%20operators.)

### Land a guest post

> Find cannabis industry blogs accepting guest posts on retail strategy, brand building under advertising restrictions, or cultivation practices.

[Open in Featured](https://featured.com/?prompt=Find%20cannabis%20industry%20blogs%20accepting%20guest%20posts%20on%20retail%20strategy%2C%20brand%20building%20under%20advertising%20restrictions%2C%20or%20cultivation%20practices.)

### Build a cannabis media list

> Build a media list of journalists covering cannabis — at trades like MJBizDaily-style outlets and mainstream business press — with recent stories.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20cannabis%20%E2%80%94%20at%20trades%20like%20MJBizDaily-style%20outlets%20and%20mainstream%20business%20press%20%E2%80%94%20with%20recent%20stories.)

### Get on cannabis stages

> Find speaking opportunities at events like MJBizCon and state industry conferences — panels and education sessions with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20MJBizCon%20and%20state%20industry%20conferences%20%E2%80%94%20panels%20and%20education%20sessions%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of our brand across cannabis media, local news, newsletters, and podcasts, and flag anything compliance-sensitive.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20brand%20across%20cannabis%20media%2C%20local%20news%2C%20newsletters%2C%20and%20podcasts%2C%20and%20flag%20anything%20compliance-sensitive.)

### Automate your media monitoring

> Every 2 hours, scan media for our brand and license names, summarize each mention, and email the digest to our team.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20brand%20and%20license%20names%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20our%20team.)

### Uncover every media opportunity

> Find me media opportunities in cannabis this week — journalist requests, podcasts, bylines, awards, and speaking slots — for a multi-state brand.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20cannabis%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20a%20multi-state%20brand.)

### Win cannabis awards

> Find award opportunities for cannabis companies and products — industry awards and best-of lists — with entry deadlines and eligibility by state.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20cannabis%20companies%20and%20products%20%E2%80%94%20industry%20awards%20and%20best-of%20lists%20%E2%80%94%20with%20entry%20deadlines%20and%20eligibility%20by%20state.)

### Track competitor coverage

> Find where competing cannabis brands earned press in the past 30 days and the normalization stories we can tell more credibly.

[Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20cannabis%20brands%20earned%20press%20in%20the%20past%2030%20days%20and%20the%20normalization%20stories%20we%20can%20tell%20more%20credibly.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering the cannabis business whose audiences include investors, operators, and ancillary companies.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20the%20cannabis%20business%20whose%20audiences%20include%20investors%2C%20operators%2C%20and%20ancillary%20companies.)

### Find paid placement opportunities

> Find cannabis-friendly websites offering paid placements or sponsored content, with compliance-appropriate advertising standards by market.

[Open in Featured](https://featured.com/?prompt=Find%20cannabis-friendly%20websites%20offering%20paid%20placements%20or%20sponsored%20content%2C%20with%20compliance-appropriate%20advertising%20standards%20by%20market.)

### Put your PR on autopilot

> Set up a daily workflow that finds cannabis journalist requests, drafts compliant responses avoiding health claims, and routes them through my review.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20cannabis%20journalist%20requests%2C%20drafts%20compliant%20responses%20avoiding%20health%20claims%2C%20and%20routes%20them%20through%20my%20review.)

### Distribute a press release

> I'd like to send a press release about our new dispensary opening and the local hiring and community programs behind it.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20dispensary%20opening%20and%20the%20local%20hiring%20and%20community%20programs%20behind%20it.)

### Newsjack a trending story

> What cannabis stories are trending today — policy moves, market data, retail news? Draft operator commentary and find the journalists covering them.

[Open in Featured](https://featured.com/?prompt=What%20cannabis%20stories%20are%20trending%20today%20%E2%80%94%20policy%20moves%2C%20market%20data%2C%20retail%20news%3F%20Draft%20operator%20commentary%20and%20find%20the%20journalists%20covering%20them.)

### Get featured in cannabis Substacks

> Find Substack newsletters covering cannabis policy and business that feature operators or accept guest analysis.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20cannabis%20policy%20and%20business%20that%20feature%20operators%20or%20accept%20guest%20analysis.)

### Reach Medium's cannabis writers

> Find Medium writers covering cannabis culture and business who feature industry perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20cannabis%20culture%20and%20business%20who%20feature%20industry%20perspectives.)

### Build your media resume

> Create a media resume of my industry credentials, press quotes, and talks to establish credibility with mainstream business reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20my%20industry%20credentials%2C%20press%20quotes%2C%20and%20talks%20to%20establish%20credibility%20with%20mainstream%20business%20reporters.)

### Join the Reddit conversation

> Find cannabis subreddits where consumers discuss brands in our category and state, and surface threads where honest brand engagement is appropriate.

[Open in Featured](https://featured.com/?prompt=Find%20cannabis%20subreddits%20where%20consumers%20discuss%20brands%20in%20our%20category%20and%20state%2C%20and%20surface%20threads%20where%20honest%20brand%20engagement%20is%20appropriate.)

### Activate Instagram influencers

> Find Instagram cannabis and lifestyle creators who work within platform restrictions, screened for compliance history in our markets.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20cannabis%20and%20lifestyle%20creators%20who%20work%20within%20platform%20restrictions%2C%20screened%20for%20compliance%20history%20in%20our%20markets.)

### Launch a TikTok collab

> Find creators making compliant cannabis-adjacent lifestyle and education content, with platform-policy risk assessment.

[Open in Featured](https://featured.com/?prompt=Find%20creators%20making%20compliant%20cannabis-adjacent%20lifestyle%20and%20education%20content%2C%20with%20platform-policy%20risk%20assessment.)

### Draft a winning pitch

> Draft a 120-word pitch to a business reporter about our dispensary's sales data and what it says about who the cannabis customer really is now.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20business%20reporter%20about%20our%20dispensary's%20sales%20data%20and%20what%20it%20says%20about%20who%20the%20cannabis%20customer%20really%20is%20now.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a cannabis brand — normalization data story, journalist requests, operator bylines, industry awards, all compliant with our state rules.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20cannabis%20brand%20%E2%80%94%20normalization%20data%20story%2C%20journalist%20requests%2C%20operator%20bylines%2C%20industry%20awards%2C%20all%20compliant%20with%20our%20state%20rules.)

### Prep for a media interview

> I'm being interviewed by mainstream press about cannabis retail. Prep me with likely questions and professional talking points that counter stoner stereotypes.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20by%20mainstream%20press%20about%20cannabis%20retail.%20Prep%20me%20with%20likely%20questions%20and%20professional%20talking%20points%20that%20counter%20stoner%20stereotypes.)

## How cannabis PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about rescheduling.” “Which podcasts book cannabis operators?” “How does ChatGPT answer ‘best dispensaries in our city’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every cannabis PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for cannabis companies in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer cannabis and business reporters' source requests from HARO, Connectively, X, and LinkedIn.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from industry pods to policy programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best dispensaries in [your city]” and category prompts.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find cannabis trades accepting operator bylines on retail economics and compliance operations.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of cannabis journalists — MJBizDaily-style trades and mainstream business press.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and education sessions — MJBizCon-style events and state industry conferences.

### [Awards & Submissions](https://featured.com/product/features/awards)

Industry awards and best-of lists — with entry windows and state eligibility tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand is mentioned — and flag compliance-sensitive coverage fast.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where competing cannabis brands earned press, and the normalization stories you tell more credibly.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft compliant responses without health claims, and deliver results.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Cannabis PR — frequently asked questions

**What is cannabis PR?**

Cannabis PR is the practice of earning media coverage and credibility for licensed cannabis businesses — getting operators quoted in trade and mainstream business press, booked on podcasts, published in industry outlets, and represented accurately when consumers ask AI assistants about brands and dispensaries. It combines media relations, normalization storytelling, awards, and generative engine optimization (GEO) — all within strict, state-by-state advertising rules.

**How do cannabis companies get press coverage?**

The fastest paths are answering journalist requests from cannabis and business reporters on HARO, Connectively, X, and LinkedIn; pitching sales data that tells the industry's business story; operator bylines on compliance and retail; podcast guest spots; and industry awards. Featured surfaces all of these in one chat and drafts responses that avoid health claims and respect your market's rules.

**How much does cannabis PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many cannabis companies and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for cannabis brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe your brand. When consumers ask about dispensaries or products in your state, those answers are built from press coverage, reviews, and industry content — and AI systems treat the category cautiously, making accurate earned media matter more. Featured audits your AI visibility and flags mischaracterizations.

**How do I get my brand mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: cannabis trades, mainstream business coverage, retail data cited by media, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for cannabis sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Cannabis topics — rescheduling, hemp-derived products, dispensary retail trends — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find cannabis journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about cannabis beverage growth.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does cannabis PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish, plus compliance review for your markets. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for cannabis PR?**

Licensed operators and dispensary owners, MSO comms teams, ancillary brands, and agencies scaling compliant coverage for cannabis clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which cannabis awards and podcasts should we target?**

Start with industry award programs and best-of lists, checking state eligibility, then let Featured track entry windows and criteria. For podcasts, Featured's database tracks 814,000 active shows; describe your operation in plain language and it returns cannabis business shows that actually book licensed operators.

## PR for related industries

- [Retail PR](https://featured.com/industries/retail-pr)
- [CPG PR](https://featured.com/industries/cpg-pr)
- [Healthcare PR](https://featured.com/industries/healthcare-pr)
- [Food & Beverage PR](https://featured.com/industries/food-beverage-pr)
- [Startup PR](https://featured.com/industries/startups-pr)