# CPG PR

Discover how CPG PR professionals are using Featured to find and act on earned-media opportunities for CPG and consumer brands.

[Open Featured Chat](https://featured.com/)

## CPG PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking CPG sources on retail media, private label competition, or packaging sustainability.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20CPG%20sources%20on%20retail%20media%2C%20private%20label%20competition%2C%20or%20packaging%20sustainability.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a CPG founder or brand manager could answer about retail strategy, product development, or consumer trends.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20CPG%20founder%20or%20brand%20manager%20could%20answer%20about%20retail%20strategy%2C%20product%20development%2C%20or%20consumer%20trends.)

### Land CPG podcast interviews

> Find active CPG and consumer-brand podcasts that interview founders and operators as guests.

[Open in Featured](https://featured.com/?prompt=Find%20active%20CPG%20and%20consumer-brand%20podcasts%20that%20interview%20founders%20and%20operators%20as%20guests.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best [our category] brands." Show whether ChatGPT, Claude, Perplexity, and Gemini recommend us and how they position us.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20%5Bour%20category%5D%20brands.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20recommend%20us%20and%20how%20they%20position%20us.)

### Benchmark competitors in AI answers

> Compare how my brand and the category leader appear in AI shopping answers, and identify what coverage is driving their advantage.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20brand%20and%20the%20category%20leader%20appear%20in%20AI%20shopping%20answers%2C%20and%20identify%20what%20coverage%20is%20driving%20their%20advantage.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our category's top shopping prompts and email me our AI shelf-space trend versus competitors.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20category's%20top%20shopping%20prompts%20and%20email%20me%20our%20AI%20shelf-space%20trend%20versus%20competitors.)

### Place a bylined article

> Find publications accepting bylined articles from CPG operators on retail media economics, velocity-driven growth, and surviving buyer meetings.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20CPG%20operators%20on%20retail%20media%20economics%2C%20velocity-driven%20growth%2C%20and%20surviving%20buyer%20meetings.)

### Publish an op-ed

> Find outlets accepting op-eds on consumer goods, and help me argue that shrinkflation disclosure builds more brand value than it costs.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20consumer%20goods%2C%20and%20help%20me%20argue%20that%20shrinkflation%20disclosure%20builds%20more%20brand%20value%20than%20it%20costs.)

### Land a guest post

> Find CPG industry blogs accepting guest posts on trade spend, broker relationships, or omnichannel growth.

[Open in Featured](https://featured.com/?prompt=Find%20CPG%20industry%20blogs%20accepting%20guest%20posts%20on%20trade%20spend%2C%20broker%20relationships%2C%20or%20omnichannel%20growth.)

### Build a CPG media list

> Build a media list of journalists covering consumer brands and grocery — trade reporters and business press — with beats and recent stories.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20consumer%20brands%20and%20grocery%20%E2%80%94%20trade%20reporters%20and%20business%20press%20%E2%80%94%20with%20beats%20and%20recent%20stories.)

### Get on CPG stages

> Find speaking opportunities at events like Expo West and retail industry summits — panels and pitch slams with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20Expo%20West%20and%20retail%20industry%20summits%20%E2%80%94%20panels%20and%20pitch%20slams%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of my brand across press, product roundups, newsletters, and podcasts, with reach and sentiment for each.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20brand%20across%20press%2C%20product%20roundups%2C%20newsletters%2C%20and%20podcasts%2C%20with%20reach%20and%20sentiment%20for%20each.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand and SKU names, summarize each placement, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20and%20SKU%20names%2C%20summarize%20each%20placement%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities for a CPG brand this week — journalist requests, roundup callouts, podcasts, bylines, and awards — ranked by retail impact.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20for%20a%20CPG%20brand%20this%20week%20%E2%80%94%20journalist%20requests%2C%20roundup%20callouts%2C%20podcasts%2C%20bylines%2C%20and%20awards%20%E2%80%94%20ranked%20by%20retail%20impact.)

### Win product awards

> Find award opportunities for consumer products, like the NEXTY Awards and Product of the Year, with entry deadlines, fees, and categories.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20consumer%20products%2C%20like%20the%20NEXTY%20Awards%20and%20Product%20of%20the%20Year%2C%20with%20entry%20deadlines%2C%20fees%2C%20and%20categories.)

### Track competitor coverage

> Find where our top competitor earned press in the past 30 days, including retail trade coverage, and the white space our brand can claim.

[Open in Featured](https://featured.com/?prompt=Find%20where%20our%20top%20competitor%20earned%20press%20in%20the%20past%2030%20days%2C%20including%20retail%20trade%20coverage%2C%20and%20the%20white%20space%20our%20brand%20can%20claim.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering CPG and retail whose audiences include category buyers, distributors, and investors.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20CPG%20and%20retail%20whose%20audiences%20include%20category%20buyers%2C%20distributors%2C%20and%20investors.)

### Find paid placement opportunities

> Find consumer and lifestyle websites offering paid placements or sponsored roundup inclusions, with pricing and traffic data.

[Open in Featured](https://featured.com/?prompt=Find%20consumer%20and%20lifestyle%20websites%20offering%20paid%20placements%20or%20sponsored%20roundup%20inclusions%2C%20with%20pricing%20and%20traffic%20data.)

### Put your PR on autopilot

> Set up a daily workflow that finds CPG journalist requests, drafts responses with our brand story and data, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20CPG%20journalist%20requests%2C%20drafts%20responses%20with%20our%20brand%20story%20and%20data%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our launch into a major national retailer and the category trend it validates.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20launch%20into%20a%20major%20national%20retailer%20and%20the%20category%20trend%20it%20validates.)

### Newsjack a trending story

> What consumer trends are trending today? Find where our category data or founder take adds substance, and draft commentary for those reporters.

[Open in Featured](https://featured.com/?prompt=What%20consumer%20trends%20are%20trending%20today%3F%20Find%20where%20our%20category%20data%20or%20founder%20take%20adds%20substance%2C%20and%20draft%20commentary%20for%20those%20reporters.)

### Get featured in CPG Substacks

> Find Substack newsletters covering CPG and consumer trends that feature brands or accept founder guest posts.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20CPG%20and%20consumer%20trends%20that%20feature%20brands%20or%20accept%20founder%20guest%20posts.)

### Reach Medium's consumer writers

> Find Medium writers covering consumer brands and entrepreneurship who feature founder stories.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20consumer%20brands%20and%20entrepreneurship%20who%20feature%20founder%20stories.)

### Build your media resume

> Create a media resume of our press hits, awards, and retail wins to include in buyer decks and press pitches.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20our%20press%20hits%2C%20awards%2C%20and%20retail%20wins%20to%20include%20in%20buyer%20decks%20and%20press%20pitches.)

### Join the Reddit conversation

> Find subreddits where shoppers discuss our category, surface honest opinions about our brand, and flag threads worth a thoughtful response.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20shoppers%20discuss%20our%20category%2C%20surface%20honest%20opinions%20about%20our%20brand%2C%20and%20flag%20threads%20worth%20a%20thoughtful%20response.)

### Activate Instagram influencers

> Find Instagram creators whose content matches our shopper profile for a seeding and UGC campaign, with usage-rights considerations.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20whose%20content%20matches%20our%20shopper%20profile%20for%20a%20seeding%20and%20UGC%20campaign%2C%20with%20usage-rights%20considerations.)

### Launch a TikTok collab

> Find TikTok creators driving retail sell-through in our category, ranked by engagement and audience fit for a TikTok Shop push.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20driving%20retail%20sell-through%20in%20our%20category%2C%20ranked%20by%20engagement%20and%20audience%20fit%20for%20a%20TikTok%20Shop%20push.)

### Draft a winning pitch

> Draft a 120-word pitch to a business reporter about our brand's growth against the category's private-label squeeze, with one sharp data point.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20business%20reporter%20about%20our%20brand's%20growth%20against%20the%20category's%20private-label%20squeeze%2C%20with%20one%20sharp%20data%20point.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a CPG brand around a major retail launch — trade press, consumer roundups, journalist requests, awards, and influencer seeding.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20CPG%20brand%20around%20a%20major%20retail%20launch%20%E2%80%94%20trade%20press%2C%20consumer%20roundups%2C%20journalist%20requests%2C%20awards%2C%20and%20influencer%20seeding.)

### Prep for a media interview

> I'm being interviewed about raising prices. Prep me with likely questions and honest talking points about input costs and value.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20raising%20prices.%20Prep%20me%20with%20likely%20questions%20and%20honest%20talking%20points%20about%20input%20costs%20and%20value.)

## How CPG PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about retail media.” “Which podcasts book CPG founders?” “Does ChatGPT recommend us in our category?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every CPG PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for CPG brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer consumer and trade reporters' source requests from HARO, Connectively, X, and LinkedIn.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from CPG operator pods to consumer trend programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best [your category] brands” — your AI shelf space.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find trade outlets accepting operator bylines on velocity, trade spend, and buyer meetings.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of consumer-brand journalists and grocery trade reporters — with recent stories.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and pitch slams — Expo West-style events and retail industry summits.

### [Awards & Submissions](https://featured.com/product/features/awards)

NEXTY Awards, Product of the Year, and category best-of lists — with deadlines and fees tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand or SKUs land in a roundup, review, or trade story.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where the category leader earned press this month, and the white space your brand can claim.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft brand-voice responses, and deliver results through reset season.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## CPG PR — frequently asked questions

**What is CPG PR?**

CPG PR is the practice of earning media coverage and credibility for consumer packaged goods brands — getting founders quoted in trade and business press, products into roundups, booked on podcasts, entered into awards buyers recognize, and recommended when shoppers ask AI assistants what to buy. It combines media relations, product publicity, awards, and generative engine optimization (GEO).

**How do CPG brands get press coverage?**

The fastest paths are answering journalist requests from consumer and trade reporters on HARO, Connectively, X, and LinkedIn; pitching the trend your product rides; operator bylines on retail economics; podcast guest spots; and award entries timed to windows. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does CPG PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many CPG brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for CPG brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your products. When shoppers ask for the best brands in your category, those answers are built from press coverage, reviews, and roundups — AI shelf space that compounds. Featured audits your visibility for your category prompts and tracks share of voice against private label and the category leader.

**How do I get my brand mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: consumer press, product roundups, retail trade coverage, reviews, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for CPG sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Consumer goods topics — retail media, private label, packaging sustainability — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find CPG journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about private-label competition.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does CPG PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for CPG PR?**

CPG founders and brand managers, trade-facing comms teams, and agencies scaling coverage for consumer brands. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which CPG awards and podcasts should we target?**

Start with the recognized programs — the NEXTY Awards, Product of the Year, and category best-of lists — then let Featured track entry deadlines, fees, and requirements. For podcasts, Featured's database tracks 814,000 active shows; describe your brand in plain language and it returns CPG and consumer-trend shows that actually book founders.

## PR for related industries

- [Food & Beverage PR](https://featured.com/industries/food-beverage-pr)
- [Retail PR](https://featured.com/industries/retail-pr)
- [Ecommerce PR](https://featured.com/industries/ecommerce-dtc-pr)
- [Beauty PR](https://featured.com/industries/beauty-pr)
- [Fitness & Wellness PR](https://featured.com/industries/fitness-wellness-pr)