# Crypto PR

Discover how crypto PR professionals are using Featured to find and act on earned-media opportunities for crypto, blockchain, and web3 projects.

[Open Featured Chat](https://featured.com/)

## Crypto PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking crypto sources on stablecoins, tokenized assets, DeFi, or exchange regulation.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20crypto%20sources%20on%20stablecoins%2C%20tokenized%20assets%2C%20DeFi%2C%20or%20exchange%20regulation.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a crypto founder could answer about blockchain adoption, digital asset security, or web3 for businesses.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20crypto%20founder%20could%20answer%20about%20blockchain%20adoption%2C%20digital%20asset%20security%2C%20or%20web3%20for%20businesses.)

### Land crypto podcast interviews

> Find active crypto and web3 podcasts that book founders and builders as guests, from bitcoin-focused shows to DeFi and institutional adoption programs.

[Open in Featured](https://featured.com/?prompt=Find%20active%20crypto%20and%20web3%20podcasts%20that%20book%20founders%20and%20builders%20as%20guests%2C%20from%20bitcoin-focused%20shows%20to%20DeFi%20and%20institutional%20adoption%20programs.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "safest crypto exchanges for beginners." Show how ChatGPT, Claude, Perplexity, and Gemini describe us.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22safest%20crypto%20exchanges%20for%20beginners.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20describe%20us.)

### Benchmark competitors in AI answers

> Compare how my protocol and competing projects appear in AI answers when users research our category — staking, wallets, or on-chain analytics.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20protocol%20and%20competing%20projects%20appear%20in%20AI%20answers%20when%20users%20research%20our%20category%20%E2%80%94%20staking%2C%20wallets%2C%20or%20on-chain%20analytics.)

### Automate your GEO tracking

> Every Monday, run a GEO audit for our top five crypto prompts and email me a report on visibility shifts and any inaccurate claims AI makes about us.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20our%20top%20five%20crypto%20prompts%20and%20email%20me%20a%20report%20on%20visibility%20shifts%20and%20any%20inaccurate%20claims%20AI%20makes%20about%20us.)

### Place a bylined article

> Find publications accepting bylined articles from crypto executives on tokenization, stablecoin policy, and institutional adoption.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20crypto%20executives%20on%20tokenization%2C%20stablecoin%20policy%2C%20and%20institutional%20adoption.)

### Publish an op-ed

> Find outlets accepting op-eds on digital asset regulation, and help me argue for clear rules that distinguish infrastructure from speculation.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20digital%20asset%20regulation%2C%20and%20help%20me%20argue%20for%20clear%20rules%20that%20distinguish%20infrastructure%20from%20speculation.)

### Land a guest post

> Find crypto and web3 sites accepting guest posts on wallet security, DeFi risk management, or real-world asset tokenization.

[Open in Featured](https://featured.com/?prompt=Find%20crypto%20and%20web3%20sites%20accepting%20guest%20posts%20on%20wallet%20security%2C%20DeFi%20risk%20management%2C%20or%20real-world%20asset%20tokenization.)

### Build a crypto media list

> Build a media list of journalists at crypto-native outlets like CoinDesk-style publications and mainstream reporters covering digital assets, with recent bylines.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20at%20crypto-native%20outlets%20like%20CoinDesk-style%20publications%20and%20mainstream%20reporters%20covering%20digital%20assets%2C%20with%20recent%20bylines.)

### Get on crypto conference stages

> Find speaking opportunities at events like Consensus and Token2049 — panels, talks, and side-event slots with application deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20Consensus%20and%20Token2049%20%E2%80%94%20panels%2C%20talks%2C%20and%20side-event%20slots%20with%20application%20deadlines.)

### Catch every brand mention

> Find recent mentions of our project across crypto media, X threads, newsletters, and podcasts, and flag FUD or misinformation that needs a response.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20project%20across%20crypto%20media%2C%20X%20threads%2C%20newsletters%2C%20and%20podcasts%2C%20and%20flag%20FUD%20or%20misinformation%20that%20needs%20a%20response.)

### Automate your media monitoring

> Every 2 hours, scan media for our project name and token ticker, summarize each mention with sentiment, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20project%20name%20and%20token%20ticker%2C%20summarize%20each%20mention%20with%20sentiment%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities in crypto this week — journalist requests, podcast slots, bylines, awards, and speaking opportunities — ranked for a DeFi protocol.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20crypto%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcast%20slots%2C%20bylines%2C%20awards%2C%20and%20speaking%20opportunities%20%E2%80%94%20ranked%20for%20a%20DeFi%20protocol.)

### Win web3 recognition

> Find award and ranking opportunities for crypto companies — industry lists, hackathon showcases, and fintech award programs that include digital assets categories.

[Open in Featured](https://featured.com/?prompt=Find%20award%20and%20ranking%20opportunities%20for%20crypto%20companies%20%E2%80%94%20industry%20lists%2C%20hackathon%20showcases%2C%20and%20fintech%20award%20programs%20that%20include%20digital%20assets%20categories.)

### Track competitor coverage

> Find where competing protocols got coverage in the past 30 days, which journalists covered them, and the narrative gap we can own.

[Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20protocols%20got%20coverage%20in%20the%20past%2030%20days%2C%20which%20journalists%20covered%20them%2C%20and%20the%20narrative%20gap%20we%20can%20own.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering institutional crypto, tokenization, and blockchain enterprise use cases — voices trusted by finance professionals.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20institutional%20crypto%2C%20tokenization%2C%20and%20blockchain%20enterprise%20use%20cases%20%E2%80%94%20voices%20trusted%20by%20finance%20professionals.)

### Find paid placement opportunities

> Find crypto media sites offering paid placements or sponsored articles, with traffic data and clear disclosure practices to keep us credible.

[Open in Featured](https://featured.com/?prompt=Find%20crypto%20media%20sites%20offering%20paid%20placements%20or%20sponsored%20articles%2C%20with%20traffic%20data%20and%20clear%20disclosure%20practices%20to%20keep%20us%20credible.)

### Put your PR on autopilot

> Set up a daily workflow that finds crypto journalist requests, drafts responses in our founder's voice with our compliance disclaimers, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20crypto%20journalist%20requests%2C%20drafts%20responses%20in%20our%20founder's%20voice%20with%20our%20compliance%20disclaimers%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our mainnet launch and the security audits we completed ahead of it.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20mainnet%20launch%20and%20the%20security%20audits%20we%20completed%20ahead%20of%20it.)

### Newsjack a trending story

> What crypto stories are trending right now? Find where our on-chain data or builder perspective adds signal, and draft commentary for reporters covering them.

[Open in Featured](https://featured.com/?prompt=What%20crypto%20stories%20are%20trending%20right%20now%3F%20Find%20where%20our%20on-chain%20data%20or%20builder%20perspective%20adds%20signal%2C%20and%20draft%20commentary%20for%20reporters%20covering%20them.)

### Get featured in crypto Substacks

> Find Substack newsletters covering crypto markets and web3 development that feature guest analysis from builders.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20crypto%20markets%20and%20web3%20development%20that%20feature%20guest%20analysis%20from%20builders.)

### Reach Medium's web3 writers

> Find Medium writers and publications covering blockchain development and crypto education who accept contributed posts.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20blockchain%20development%20and%20crypto%20education%20who%20accept%20contributed%20posts.)

### Build your media resume

> Create a media resume from my past coverage, podcast appearances, and conference talks that establishes credibility with skeptical mainstream reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20past%20coverage%2C%20podcast%20appearances%2C%20and%20conference%20talks%20that%20establishes%20credibility%20with%20skeptical%20mainstream%20reporters.)

### Join the Reddit conversation

> Find subreddits where our users and skeptics discuss projects like ours, and surface threads where transparent, technical answers from our team would build trust.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20our%20users%20and%20skeptics%20discuss%20projects%20like%20ours%2C%20and%20surface%20threads%20where%20transparent%2C%20technical%20answers%20from%20our%20team%20would%20build%20trust.)

### Activate Instagram influencers

> Find Instagram creators who cover crypto and investing education with strong disclosure practices, for a beginner-education campaign.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20cover%20crypto%20and%20investing%20education%20with%20strong%20disclosure%20practices%2C%20for%20a%20beginner-education%20campaign.)

### Launch a TikTok collab

> Find TikTok creators who explain crypto responsibly to retail audiences, screened for compliance history and audience quality.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20explain%20crypto%20responsibly%20to%20retail%20audiences%2C%20screened%20for%20compliance%20history%20and%20audience%20quality.)

### Draft a winning pitch

> Draft a 120-word pitch to a crypto reporter about our on-chain data showing real-world payment volume growth, positioned against the speculation narrative.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20crypto%20reporter%20about%20our%20on-chain%20data%20showing%20real-world%20payment%20volume%20growth%2C%20positioned%20against%20the%20speculation%20narrative.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a web3 startup heading into a token launch — sequence exchange listings coverage, founder podcasts, bylines, and proactive FUD monitoring.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20web3%20startup%20heading%20into%20a%20token%20launch%20%E2%80%94%20sequence%20exchange%20listings%20coverage%2C%20founder%20podcasts%2C%20bylines%2C%20and%20proactive%20FUD%20monitoring.)

### Prep for a media interview

> I'm being interviewed by a mainstream finance reporter skeptical of crypto. Prep me with likely gotcha questions, grounded talking points, and claims to avoid.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20by%20a%20mainstream%20finance%20reporter%20skeptical%20of%20crypto.%20Prep%20me%20with%20likely%20gotcha%20questions%2C%20grounded%20talking%20points%2C%20and%20claims%20to%20avoid.)

## How crypto PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about stablecoins.” “Which podcasts book web3 builders?” “How does ChatGPT describe our protocol?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every crypto PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for crypto and web3 projects in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer crypto and finance reporters' source requests from HARO, Connectively, X, and LinkedIn.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from bitcoin-native pods to institutional adoption programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “safest crypto exchanges” and your category prompts.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find crypto-native and mainstream outlets accepting contributed articles on tokenization, policy, and infrastructure.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists spanning CoinDesk-style crypto press and mainstream reporters covering digital assets.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and talks — Consensus, Token2049-style events, and hundreds of web3 conferences and side events.

### [Awards & Submissions](https://featured.com/product/features/awards)

Industry lists, hackathon showcases, and fintech awards with digital-asset categories — deadlines tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your project or token is mentioned — and catch FUD or misinformation early.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where competing protocols get coverage, which journalists wrote it, and the narrative gap you can own.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses with your disclaimers, and deliver results 24/7 — like the market.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Crypto PR — frequently asked questions

**What is crypto PR?**

Crypto PR is the practice of earning media coverage and credibility for digital-asset and web3 companies — getting builders quoted in crypto-native and mainstream press, booked on podcasts, published in industry outlets, and described accurately in AI-generated answers. It combines media relations, thought leadership, and generative engine optimization (GEO), in a market where credibility is the scarcest asset.

**How do crypto companies get press coverage?**

The fastest paths are answering journalist requests from crypto and finance reporters on HARO, Connectively, X, and LinkedIn; placing bylines on tokenization, policy, and infrastructure; joining crypto podcasts; and offering data-backed commentary when markets move. Featured surfaces all of these in one chat and drafts responses with your compliance disclaimers built in.

**How much does crypto PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many crypto projects and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for crypto and web3 brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe your project. When users ask about exchanges, wallets, or your protocol category, those answers are built from press coverage, documentation, and community discussion — and AI systems are notably cautious about crypto, which makes accurate earned media matter more. Featured audits your AI visibility and flags inaccuracies to correct.

**How do I get my project mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: crypto-native press, mainstream finance coverage, on-chain data cited by media, X threads, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for crypto sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Digital-asset topics — stablecoins, tokenized assets, DeFi, exchange regulation — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find crypto journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about stablecoin regulation.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does crypto PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for crypto PR?**

Protocol and exchange founders, web3 comms teams fighting FUD, and agencies scaling coverage for crypto clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which crypto awards and podcasts should we target?**

Start with industry lists, major conference showcases, and fintech award programs with digital-asset categories, then let Featured surface windows that fit your project. For podcasts, Featured's database tracks 814,000 active shows; describe what you're building in plain language and it returns crypto and web3 shows that actually book builders like you.

## PR for related industries

- [Fintech PR](https://featured.com/industries/fintech-pr)
- [Financial Services PR](https://featured.com/industries/financial-services-pr)
- [Tech PR](https://featured.com/industries/technology-pr)
- [AI PR](https://featured.com/industries/artificial-intelligence-pr)
- [Startup PR](https://featured.com/industries/startups-pr)