# Cybersecurity PR

Discover how cybersecurity PR professionals are using Featured to find and act on earned-media opportunities for security brands.

[Open Featured Chat](https://featured.com/)

## Cybersecurity PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, Substack, X, and LinkedIn from reporters seeking cybersecurity sources on ransomware, zero-day exploits, or AI-powered phishing.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20Substack%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20cybersecurity%20sources%20on%20ransomware%2C%20zero-day%20exploits%2C%20or%20AI-powered%20phishing.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a CISO could answer about cloud security, incident response, or employee security awareness.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20CISO%20could%20answer%20about%20cloud%20security%2C%20incident%20response%2C%20or%20employee%20security%20awareness.)

### Land cybersecurity podcast interviews

> Find active cybersecurity podcasts that interview security founders and CISOs as guests, especially shows covering threat intelligence and enterprise security.

[Open in Featured](https://featured.com/?prompt=Find%20active%20cybersecurity%20podcasts%20that%20interview%20security%20founders%20and%20CISOs%20as%20guests%2C%20especially%20shows%20covering%20threat%20intelligence%20and%20enterprise%20security.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best managed detection and response providers." Show how I appear in ChatGPT, Claude, Perplexity, and Gemini.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20managed%20detection%20and%20response%20providers.%22%20Show%20how%20I%20appear%20in%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini.)

### Benchmark competitors in AI answers

> Compare how my company and my top three competitors appear when someone asks AI assistants "what's the best endpoint security software for mid-size companies?"

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20company%20and%20my%20top%20three%20competitors%20appear%20when%20someone%20asks%20AI%20assistants%20%22what's%20the%20best%20endpoint%20security%20software%20for%20mid-size%20companies%3F%22)

### Automate your GEO tracking

> Every Monday, run a GEO audit for "top zero trust security vendors" and "best SOC 2 compliance tools," and email me any changes in how my brand appears.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20%22top%20zero%20trust%20security%20vendors%22%20and%20%22best%20SOC%202%20compliance%20tools%2C%22%20and%20email%20me%20any%20changes%20in%20how%20my%20brand%20appears.)

### Place a bylined article

> Find publications accepting bylined articles from cybersecurity executives on topics like AI-driven threats, supply chain attacks, and security team burnout.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20cybersecurity%20executives%20on%20topics%20like%20AI-driven%20threats%2C%20supply%20chain%20attacks%2C%20and%20security%20team%20burnout.)

### Publish an op-ed

> Find outlets accepting op-eds about cybersecurity regulation, and help me shape an argument on why breach disclosure rules help defenders more than attackers.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20about%20cybersecurity%20regulation%2C%20and%20help%20me%20shape%20an%20argument%20on%20why%20breach%20disclosure%20rules%20help%20defenders%20more%20than%20attackers.)

### Land a guest post

> Find security blogs and trade sites accepting guest posts on penetration testing, vulnerability management, or building a security-first culture.

[Open in Featured](https://featured.com/?prompt=Find%20security%20blogs%20and%20trade%20sites%20accepting%20guest%20posts%20on%20penetration%20testing%2C%20vulnerability%20management%2C%20or%20building%20a%20security-first%20culture.)

### Build a security media list

> Build a media list of journalists who have written about ransomware attacks or data breaches in the last 90 days, including their outlet and most recent headline.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20who%20have%20written%20about%20ransomware%20attacks%20or%20data%20breaches%20in%20the%20last%2090%20days%2C%20including%20their%20outlet%20and%20most%20recent%20headline.)

### Get on security conference stages

> Find speaking opportunities for cybersecurity experts — panels, keynotes, and open CFPs at events like RSA Conference, Black Hat, and regional BSides.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20for%20cybersecurity%20experts%20%E2%80%94%20panels%2C%20keynotes%2C%20and%20open%20CFPs%20at%20events%20like%20RSA%20Conference%2C%20Black%20Hat%2C%20and%20regional%20BSides.)

### Catch every brand mention

> Find recent mentions of my company across security news sites, podcasts, and newsletters, including anywhere our threat research was cited.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20company%20across%20security%20news%20sites%2C%20podcasts%2C%20and%20newsletters%2C%20including%20anywhere%20our%20threat%20research%20was%20cited.)

### Automate your media monitoring

> Every 2 hours, scan media for mentions of my brand and the term "data breach," summarize each placement, and send the results to my email.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20mentions%20of%20my%20brand%20and%20the%20term%20%22data%20breach%2C%22%20summarize%20each%20placement%2C%20and%20send%20the%20results%20to%20my%20email.)

### Uncover every media opportunity

> Find me media opportunities in cybersecurity this week — journalist requests, podcast openings, bylines, awards, and speaking slots, ranked by relevance to cloud security.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20cybersecurity%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcast%20openings%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%2C%20ranked%20by%20relevance%20to%20cloud%20security.)

### Win cybersecurity awards

> Find award opportunities for cybersecurity companies, like the SC Awards and Cybersecurity Excellence Awards, with entry deadlines and categories that fit a threat intelligence startup.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20cybersecurity%20companies%2C%20like%20the%20SC%20Awards%20and%20Cybersecurity%20Excellence%20Awards%2C%20with%20entry%20deadlines%20and%20categories%20that%20fit%20a%20threat%20intelligence%20startup.)

### Track competitor coverage

> Find where my competitor CrowdStrike-style rivals got press coverage in the past 30 days, and suggest an angle where my company can offer a counter-perspective.

[Open in Featured](https://featured.com/?prompt=Find%20where%20my%20competitor%20CrowdStrike-style%20rivals%20got%20press%20coverage%20in%20the%20past%2030%20days%2C%20and%20suggest%20an%20angle%20where%20my%20company%20can%20offer%20a%20counter-perspective.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers who post about CISO leadership, security operations, or cyber risk and have engaged followings of security practitioners.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20CISO%20leadership%2C%20security%20operations%2C%20or%20cyber%20risk%20and%20have%20engaged%20followings%20of%20security%20practitioners.)

### Find paid placement opportunities

> Find websites in the cybersecurity and IT space that offer paid placements or sponsored posts, with their domain authority and typical pricing.

[Open in Featured](https://featured.com/?prompt=Find%20websites%20in%20the%20cybersecurity%20and%20IT%20space%20that%20offer%20paid%20placements%20or%20sponsored%20posts%2C%20with%20their%20domain%20authority%20and%20typical%20pricing.)

### Put your PR on autopilot

> Set up a workflow that finds new journalist requests about cybersecurity every morning, drafts responses in my voice using my bio, and queues them for my approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20workflow%20that%20finds%20new%20journalist%20requests%20about%20cybersecurity%20every%20morning%2C%20drafts%20responses%20in%20my%20voice%20using%20my%20bio%2C%20and%20queues%20them%20for%20my%20approval.)

### Distribute a press release

> I'd like to send a press release about our new SOC 2 Type II certification and what it means for our enterprise customers.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20SOC%202%20Type%20II%20certification%20and%20what%20it%20means%20for%20our%20enterprise%20customers.)

### Newsjack a breaking breach

> What cybersecurity stories are trending today? Find the journalists covering them and draft rapid-response expert commentary I can offer within the hour.

[Open in Featured](https://featured.com/?prompt=What%20cybersecurity%20stories%20are%20trending%20today%3F%20Find%20the%20journalists%20covering%20them%20and%20draft%20rapid-response%20expert%20commentary%20I%20can%20offer%20within%20the%20hour.)

### Get featured in security Substacks

> Find Substack newsletters covering cybersecurity and hacking culture that quote outside experts or accept guest contributions.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20cybersecurity%20and%20hacking%20culture%20that%20quote%20outside%20experts%20or%20accept%20guest%20contributions.)

### Reach Medium's security writers

> Find Medium writers and publications covering application security and DevSecOps who might feature our research on API vulnerabilities.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20application%20security%20and%20DevSecOps%20who%20might%20feature%20our%20research%20on%20API%20vulnerabilities.)

### Build your media resume

> Create a media resume from my past features, podcast appearances, and conference talks that I can attach when pitching security reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20past%20features%2C%20podcast%20appearances%2C%20and%20conference%20talks%20that%20I%20can%20attach%20when%20pitching%20security%20reporters.)

### Join the Reddit conversation

> Find subreddits like r/cybersecurity and r/netsec where practitioners discuss vendor selection, and surface threads where I can add expertise without being promotional.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2Fcybersecurity%20and%20r%2Fnetsec%20where%20practitioners%20discuss%20vendor%20selection%2C%20and%20surface%20threads%20where%20I%20can%20add%20expertise%20without%20being%20promotional.)

### Activate Instagram influencers

> Find Instagram creators who make cybersecurity awareness content for consumers, for a campaign about protecting family accounts from phishing.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20make%20cybersecurity%20awareness%20content%20for%20consumers%2C%20for%20a%20campaign%20about%20protecting%20family%20accounts%20from%20phishing.)

### Launch a TikTok collab

> Find TikTok creators who explain hacking, scams, and online privacy to general audiences, with audience size and engagement rates.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20explain%20hacking%2C%20scams%2C%20and%20online%20privacy%20to%20general%20audiences%2C%20with%20audience%20size%20and%20engagement%20rates.)

### Draft a winning pitch

> Draft a 120-word pitch to a security trade reporter about our new research showing a 300% rise in deepfake-enabled fraud attempts.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20security%20trade%20reporter%20about%20our%20new%20research%20showing%20a%20300%25%20rise%20in%20deepfake-enabled%20fraud%20attempts.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a Series A cybersecurity startup launching an AI-powered SOC product — mix journalist requests, podcasts, bylines, awards, and a launch press release.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20Series%20A%20cybersecurity%20startup%20launching%20an%20AI-powered%20SOC%20product%20%E2%80%94%20mix%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20a%20launch%20press%20release.)

### Prep for a media interview

> I'm being interviewed by a tech reporter about a major ransomware incident in our industry. Prep me with likely questions, talking points, and phrases to avoid.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20by%20a%20tech%20reporter%20about%20a%20major%20ransomware%20incident%20in%20our%20industry.%20Prep%20me%20with%20likely%20questions%2C%20talking%20points%2C%20and%20phrases%20to%20avoid.)

## How cybersecurity PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about ransomware.” “Which podcasts book CISOs?” “How does ChatGPT describe our platform?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you ship product. Results arrive via Slack, email, or text.

## Every cybersecurity PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for security brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer security reporters' source requests from HARO, Connectively, X, and LinkedIn before competitors do.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from threat-intel deep dives to CISO leadership pods.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best MDR provider” — and improve your share of voice.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find security trades accepting contributed articles, op-eds, and guest posts from practitioners.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of reporters covering breaches, zero-days, and enterprise security — with recent bylines.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

CFPs and panels — RSA Conference, Black Hat, BSides, and hundreds of regional security events.

### [Awards & Submissions](https://featured.com/product/features/awards)

SC Awards, Cybersecurity Excellence Awards, and best-of lists — with deadlines tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand — or your threat research — is quoted, featured, or linked anywhere.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where rival vendors get coverage and find the angle they missed.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses, and deliver results — even at 2 a.m. during an incident news cycle.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Cybersecurity PR — frequently asked questions

**What is cybersecurity PR?**

Cybersecurity PR is the practice of earning media coverage and credibility for security companies — getting founders, CISOs, and researchers quoted in security press, booked on podcasts, published in trade outlets, and cited in AI-generated answers. It combines media relations, thought leadership, awards, and generative engine optimization (GEO).

**How do cybersecurity companies get press coverage?**

The fastest path is answering journalist requests: reporters actively looking for security sources post queries on HARO, Connectively, X, and LinkedIn every day. Layer on bylined articles in security trades, podcast guest spots, commentary on breaking breach news, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does cybersecurity PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many security brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for cybersecurity brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your brand. When a buyer asks “best endpoint security software,” those answers are built from press coverage, reviews, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time.

**How do I get my company mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: news coverage, trade publications, review sites, Reddit discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for cybersecurity sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Security topics — breaches, ransomware, compliance, AI threats — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find cybersecurity journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about ransomware attacks on healthcare.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does cybersecurity PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for cybersecurity PR?**

Security founders and CISOs building thought leadership, in-house communications teams, and PR agencies scaling coverage for their cybersecurity clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which cybersecurity awards and podcasts should we target?**

Start with the recognized programs — SC Awards, Cybersecurity Excellence Awards, Globee Cybersecurity Awards — plus category best-of lists, then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns security shows that actually book guests like you.

## PR for related industries

- [SaaS PR](https://featured.com/industries/saas-pr)
- [Tech PR](https://featured.com/industries/technology-pr)
- [Fintech PR](https://featured.com/industries/fintech-pr)
- [AI PR](https://featured.com/industries/artificial-intelligence-pr)
- [Law Firm PR](https://featured.com/industries/legal-pr)