# Ecommerce PR

Discover how ecommerce PR professionals are using Featured to find and act on earned-media opportunities for ecommerce and DTC brands.

[Open Featured Chat](https://featured.com/)

## Ecommerce PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking ecommerce sources on customer acquisition costs, TikTok Shop, returns, or AI personalization.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20ecommerce%20sources%20on%20customer%20acquisition%20costs%2C%20TikTok%20Shop%2C%20returns%2C%20or%20AI%20personalization.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a DTC founder could answer about building an online brand, retention, or holiday selling.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20DTC%20founder%20could%20answer%20about%20building%20an%20online%20brand%2C%20retention%2C%20or%20holiday%20selling.)

### Land ecommerce podcast interviews

> Find active ecommerce and DTC podcasts that interview brand founders and operators as guests, from Shopify-ecosystem shows to retail strategy programs.

[Open in Featured](https://featured.com/?prompt=Find%20active%20ecommerce%20and%20DTC%20podcasts%20that%20interview%20brand%20founders%20and%20operators%20as%20guests%2C%20from%20Shopify-ecosystem%20shows%20to%20retail%20strategy%20programs.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best [our product category] brands." Show whether ChatGPT, Claude, Perplexity, and Gemini recommend us or competitors.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20%5Bour%20product%20category%5D%20brands.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20recommend%20us%20or%20competitors.)

### Benchmark competitors in AI answers

> Compare how my DTC brand and our three biggest competitors appear in AI shopping recommendations for our hero product category.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20DTC%20brand%20and%20our%20three%20biggest%20competitors%20appear%20in%20AI%20shopping%20recommendations%20for%20our%20hero%20product%20category.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our top product-category prompts and email me a share-of-voice report as AI shopping answers shift.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20top%20product-category%20prompts%20and%20email%20me%20a%20share-of-voice%20report%20as%20AI%20shopping%20answers%20shift.)

### Place a bylined article

> Find publications accepting bylined articles from ecommerce operators on retention economics, owned audiences, and profitable growth after the DTC correction.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20ecommerce%20operators%20on%20retention%20economics%2C%20owned%20audiences%2C%20and%20profitable%20growth%20after%20the%20DTC%20correction.)

### Publish an op-ed

> Find outlets accepting op-eds on retail and commerce, and help me argue that the returns crisis is a product-design problem, not a logistics problem.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20retail%20and%20commerce%2C%20and%20help%20me%20argue%20that%20the%20returns%20crisis%20is%20a%20product-design%20problem%2C%20not%20a%20logistics%20problem.)

### Land a guest post

> Find ecommerce blogs and operator communities accepting guest posts on conversion optimization, email/SMS strategy, or supply chain resilience.

[Open in Featured](https://featured.com/?prompt=Find%20ecommerce%20blogs%20and%20operator%20communities%20accepting%20guest%20posts%20on%20conversion%20optimization%2C%20email%2FSMS%20strategy%2C%20or%20supply%20chain%20resilience.)

### Build an ecommerce media list

> Build a media list of journalists covering ecommerce and DTC brands — writers at Modern Retail-style trades and business press — with recent bylines.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20ecommerce%20and%20DTC%20brands%20%E2%80%94%20writers%20at%20Modern%20Retail-style%20trades%20and%20business%20press%20%E2%80%94%20with%20recent%20bylines.)

### Get on commerce stages

> Find speaking opportunities at events like Shoptalk and eTail — panels and founder-story slots with application deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20Shoptalk%20and%20eTail%20%E2%80%94%20panels%20and%20founder-story%20slots%20with%20application%20deadlines.)

### Catch every brand mention

> Find recent mentions of my brand across press, gift guides, review sites, podcasts, and newsletters, and flag high-authority placements we should amplify.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20brand%20across%20press%2C%20gift%20guides%2C%20review%20sites%2C%20podcasts%2C%20and%20newsletters%2C%20and%20flag%20high-authority%20placements%20we%20should%20amplify.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand and hero products, summarize each placement, and email me the digest with links.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20and%20hero%20products%2C%20summarize%20each%20placement%2C%20and%20email%20me%20the%20digest%20with%20links.)

### Uncover every media opportunity

> Find me media opportunities for a DTC brand this week — journalist requests, gift guide callouts, podcasts, bylines, and awards — ranked by revenue potential.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20for%20a%20DTC%20brand%20this%20week%20%E2%80%94%20journalist%20requests%2C%20gift%20guide%20callouts%2C%20podcasts%2C%20bylines%2C%20and%20awards%20%E2%80%94%20ranked%20by%20revenue%20potential.)

### Win ecommerce awards

> Find award opportunities for online brands and retailers — industry awards, "best of" product lists, and design awards — with entry deadlines and fees.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20online%20brands%20and%20retailers%20%E2%80%94%20industry%20awards%2C%20%22best%20of%22%20product%20lists%2C%20and%20design%20awards%20%E2%80%94%20with%20entry%20deadlines%20and%20fees.)

### Track competitor coverage

> Find where our top competitor got press in the past 30 days, including gift guides and listicles, and identify placements we should pitch ourselves for.

[Open in Featured](https://featured.com/?prompt=Find%20where%20our%20top%20competitor%20got%20press%20in%20the%20past%2030%20days%2C%20including%20gift%20guides%20and%20listicles%2C%20and%20identify%20placements%20we%20should%20pitch%20ourselves%20for.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers who post about ecommerce growth and DTC strategy, whose audiences include the retail buyers and partners we want.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20ecommerce%20growth%20and%20DTC%20strategy%2C%20whose%20audiences%20include%20the%20retail%20buyers%20and%20partners%20we%20want.)

### Find paid placement opportunities

> Find shopping and lifestyle websites offering paid placements, affiliate-driven roundups, or sponsored gift guide spots, with pricing and traffic data.

[Open in Featured](https://featured.com/?prompt=Find%20shopping%20and%20lifestyle%20websites%20offering%20paid%20placements%2C%20affiliate-driven%20roundups%2C%20or%20sponsored%20gift%20guide%20spots%2C%20with%20pricing%20and%20traffic%20data.)

### Put your PR on autopilot

> Set up a daily workflow that finds journalist requests about our category, drafts founder-voice responses with product details, and queues them for my approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20journalist%20requests%20about%20our%20category%2C%20drafts%20founder-voice%20responses%20with%20product%20details%2C%20and%20queues%20them%20for%20my%20approval.)

### Distribute a press release

> I'd like to send a press release about our sustainable packaging switch and the 2 million plastic units it eliminates annually.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20sustainable%20packaging%20switch%20and%20the%202%20million%20plastic%20units%20it%20eliminates%20annually.)

### Newsjack a trending story

> What shopping and retail stories are trending today? Find where our sales data or founder take adds substance, and draft commentary for those reporters.

[Open in Featured](https://featured.com/?prompt=What%20shopping%20and%20retail%20stories%20are%20trending%20today%3F%20Find%20where%20our%20sales%20data%20or%20founder%20take%20adds%20substance%2C%20and%20draft%20commentary%20for%20those%20reporters.)

### Get featured in commerce Substacks

> Find Substack newsletters covering ecommerce, DTC brands, and consumer trends that feature founders or accept guest essays.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20ecommerce%2C%20DTC%20brands%2C%20and%20consumer%20trends%20that%20feature%20founders%20or%20accept%20guest%20essays.)

### Reach Medium's commerce writers

> Find Medium writers and publications covering entrepreneurship and ecommerce who accept contributed founder stories.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20entrepreneurship%20and%20ecommerce%20who%20accept%20contributed%20founder%20stories.)

### Build your media resume

> Create a media resume of our brand's press hits, founder interviews, and awards to include in retailer and press pitches.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20our%20brand's%20press%20hits%2C%20founder%20interviews%2C%20and%20awards%20to%20include%20in%20retailer%20and%20press%20pitches.)

### Join the Reddit conversation

> Find subreddits where shoppers discuss our product category, surface threads mentioning our brand, and flag where a helpful founder response would land well.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20shoppers%20discuss%20our%20product%20category%2C%20surface%20threads%20mentioning%20our%20brand%2C%20and%20flag%20where%20a%20helpful%20founder%20response%20would%20land%20well.)

### Activate Instagram influencers

> Find Instagram creators in our product niche with 10k-100k engaged followers for a seeding and affiliate campaign, with estimated rates.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20in%20our%20product%20niche%20with%2010k-100k%20engaged%20followers%20for%20a%20seeding%20and%20affiliate%20campaign%2C%20with%20estimated%20rates.)

### Launch a TikTok collab

> Find TikTok creators whose audiences match our customer profile for a TikTok Shop campaign, ranked by engagement and past brand-deal performance.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20whose%20audiences%20match%20our%20customer%20profile%20for%20a%20TikTok%20Shop%20campaign%2C%20ranked%20by%20engagement%20and%20past%20brand-deal%20performance.)

### Draft a winning pitch

> Draft a 120-word pitch to a commerce editor for holiday gift guide inclusion, leading with what makes our bestseller genuinely different.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20commerce%20editor%20for%20holiday%20gift%20guide%20inclusion%2C%20leading%20with%20what%20makes%20our%20bestseller%20genuinely%20different.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a DTC brand heading into Q4 — sequence gift guide pitches, journalist requests, founder podcasts, and a Black Friday data story.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20DTC%20brand%20heading%20into%20Q4%20%E2%80%94%20sequence%20gift%20guide%20pitches%2C%20journalist%20requests%2C%20founder%20podcasts%2C%20and%20a%20Black%20Friday%20data%20story.)

### Prep for a media interview

> I'm being interviewed about tariffs raising our costs. Prep me with likely questions and talking points that are honest without alarming customers.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20tariffs%20raising%20our%20costs.%20Prep%20me%20with%20likely%20questions%20and%20talking%20points%20that%20are%20honest%20without%20alarming%20customers.)

## How ecommerce PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about TikTok Shop.” “Which podcasts book DTC founders?” “Does ChatGPT recommend our brand for our category?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every ecommerce PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for ecommerce brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer commerce reporters' source requests from HARO, Connectively, X, and LinkedIn — CAC, retention, and retail trends.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from Shopify-ecosystem pods to retail strategy programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best [your category] brands” — AI answers are the new gift guide.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find commerce publications accepting founder bylines on profitable growth and owned audiences.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of commerce editors, gift-guide writers, and Modern Retail-style trade reporters.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and founder-story slots — Shoptalk-style events and ecommerce summits.

### [Awards & Submissions](https://featured.com/product/features/awards)

Product awards, design awards, and “best of” lists — with entry deadlines tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand lands in a roundup, review, or gift guide — and amplify it fast.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See which competitor placements you should be pitching for — gift guides, listicles, and features.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft founder-voice responses, and deliver results through Q4 crunch.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Ecommerce PR — frequently asked questions

**What is ecommerce PR?**

Ecommerce PR is the practice of earning media coverage and credibility for online brands — getting founders quoted in commerce press, products placed in gift guides and roundups, booked on podcasts, and recommended when shoppers ask AI assistants what to buy. It combines media relations, product publicity, awards, and generative engine optimization (GEO) — increasingly the highest-leverage shelf space in commerce.

**How do ecommerce brands get press coverage?**

The fastest paths are answering journalist requests from commerce reporters and gift-guide editors on HARO, Connectively, X, and LinkedIn; pitching seasonal roundups early; founder bylines on operating lessons; podcast guest spots; and product award entries. Featured surfaces all of these in one chat and drafts the pitches with your product details.

**How much does ecommerce PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many ecommerce brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for DTC brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your products. When shoppers ask “best [category] brands,” those answers are built from press coverage, reviews, roundups, and community discussion — the new gift guide, compiled by AI. Featured audits your AI shelf space for your category prompts and tracks share of voice against competitors.

**How do I get my brand mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: press coverage, gift guides, product reviews, Reddit threads, and shopping roundups. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for ecommerce sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Commerce topics — customer acquisition costs, TikTok Shop, returns, AI personalization — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find ecommerce journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “editors assembling holiday gift guides in our category.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does ecommerce PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for ecommerce PR?**

DTC founders building owned audiences, ecommerce marketing leads, and agencies scaling coverage for consumer brands. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which ecommerce awards and podcasts should we target?**

Start with product and design award programs in your category plus retail “best of” lists, then let Featured surface entry windows, fees, and fit. For podcasts, Featured's database tracks 814,000 active shows; describe your brand in plain language and it returns ecommerce and founder shows that actually book guests like you.

## PR for related industries

- [Retail PR](https://featured.com/industries/retail-pr)
- [CPG PR](https://featured.com/industries/cpg-pr)
- [Fashion PR](https://featured.com/industries/fashion-pr)
- [Beauty PR](https://featured.com/industries/beauty-pr)
- [Startup PR](https://featured.com/industries/startups-pr)