# Education PR

Discover how education PR professionals are using Featured to find and act on earned-media opportunities for schools, edtech companies, and education brands.

[Open Featured Chat](https://featured.com/)

## Education PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking education sources on AI tutors, chronic absenteeism, or workforce upskilling.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20education%20sources%20on%20AI%20tutors%2C%20chronic%20absenteeism%2C%20or%20workforce%20upskilling.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that an educator, administrator, or edtech founder could answer about teaching, learning science, or school technology.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20an%20educator%2C%20administrator%2C%20or%20edtech%20founder%20could%20answer%20about%20teaching%2C%20learning%20science%2C%20or%20school%20technology.)

### Land education podcast interviews

> Find active education podcasts that interview teachers, district leaders, and edtech founders as guests.

[Open in Featured](https://featured.com/?prompt=Find%20active%20education%20podcasts%20that%20interview%20teachers%2C%20district%20leaders%2C%20and%20edtech%20founders%20as%20guests.)

### Audit your AI visibility

> Do a GEO audit for my company for the prompt "best learning platforms for schools." Show how ChatGPT, Claude, Perplexity, and Gemini describe us to district buyers.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20company%20for%20the%20prompt%20%22best%20learning%20platforms%20for%20schools.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20describe%20us%20to%20district%20buyers.)

### Benchmark competitors in AI answers

> Compare how my edtech product and three competitors appear when educators ask AI assistants for tool recommendations in our category.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20edtech%20product%20and%20three%20competitors%20appear%20when%20educators%20ask%20AI%20assistants%20for%20tool%20recommendations%20in%20our%20category.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our top education prompts and email me changes in our AI visibility ahead of buying season.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20top%20education%20prompts%20and%20email%20me%20changes%20in%20our%20AI%20visibility%20ahead%20of%20buying%20season.)

### Place a bylined article

> Find publications accepting bylined articles from education leaders on evidence-based edtech, AI in the classroom, and closing achievement gaps.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20education%20leaders%20on%20evidence-based%20edtech%2C%20AI%20in%20the%20classroom%2C%20and%20closing%20achievement%20gaps.)

### Publish an op-ed

> Find outlets accepting op-eds on education policy, and help me build an argument about AI literacy as a core requirement.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20education%20policy%2C%20and%20help%20me%20build%20an%20argument%20about%20AI%20literacy%20as%20a%20core%20requirement.)

### Land a guest post

> Find education blogs accepting guest posts on instructional strategies, district procurement, or learning outcomes measurement.

[Open in Featured](https://featured.com/?prompt=Find%20education%20blogs%20accepting%20guest%20posts%20on%20instructional%20strategies%2C%20district%20procurement%2C%20or%20learning%20outcomes%20measurement.)

### Build an education media list

> Build a media list of education journalists — at trades like EdSurge-style outlets and mainstream education desks — with beats and recent stories.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20education%20journalists%20%E2%80%94%20at%20trades%20like%20EdSurge-style%20outlets%20and%20mainstream%20education%20desks%20%E2%80%94%20with%20beats%20and%20recent%20stories.)

### Get on education stages

> Find speaking opportunities at events like ISTE and ASU+GSV — session proposals and panels with submission deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20ISTE%20and%20ASU%2BGSV%20%E2%80%94%20session%20proposals%20and%20panels%20with%20submission%20deadlines.)

### Catch every brand mention

> Find recent mentions of our company across education press, district newsletters, podcasts, and research citations.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20company%20across%20education%20press%2C%20district%20newsletters%2C%20podcasts%2C%20and%20research%20citations.)

### Automate your media monitoring

> Every 2 hours, scan media for our brand and product names, summarize each mention, and email the digest to our team.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20brand%20and%20product%20names%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20our%20team.)

### Uncover every media opportunity

> Find me media opportunities in education this week — journalist requests, podcasts, bylines, awards, and speaking slots — for an edtech company.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20education%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20an%20edtech%20company.)

### Win education awards

> Find award opportunities for education companies, like the CODiE Awards and EdTech Breakthrough Awards, with deadlines and categories.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20education%20companies%2C%20like%20the%20CODiE%20Awards%20and%20EdTech%20Breakthrough%20Awards%2C%20with%20deadlines%20and%20categories.)

### Track competitor coverage

> Find where competing edtech companies got coverage in the past 30 days, what stories they told, and the evidence-based angle we can own.

[Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20edtech%20companies%20got%20coverage%20in%20the%20past%2030%20days%2C%20what%20stories%20they%20told%2C%20and%20the%20evidence-based%20angle%20we%20can%20own.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers in education — superintendents, teacher-voices, and edtech analysts — who shape district buying conversations.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20in%20education%20%E2%80%94%20superintendents%2C%20teacher-voices%2C%20and%20edtech%20analysts%20%E2%80%94%20who%20shape%20district%20buying%20conversations.)

### Find paid placement opportunities

> Find education websites offering sponsored content or paid placements, with audience data and educator trust considerations.

[Open in Featured](https://featured.com/?prompt=Find%20education%20websites%20offering%20sponsored%20content%20or%20paid%20placements%2C%20with%20audience%20data%20and%20educator%20trust%20considerations.)

### Put your PR on autopilot

> Set up a daily workflow that finds education journalist requests, drafts responses grounded in our efficacy data, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20education%20journalist%20requests%2C%20drafts%20responses%20grounded%20in%20our%20efficacy%20data%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our new efficacy study showing measurable reading gains across 50 districts.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20efficacy%20study%20showing%20measurable%20reading%20gains%20across%2050%20districts.)

### Newsjack a trending story

> What education stories are trending today — test scores, AI policies, funding fights? Find where our data or educators add context and draft commentary.

[Open in Featured](https://featured.com/?prompt=What%20education%20stories%20are%20trending%20today%20%E2%80%94%20test%20scores%2C%20AI%20policies%2C%20funding%20fights%3F%20Find%20where%20our%20data%20or%20educators%20add%20context%20and%20draft%20commentary.)

### Get featured in education Substacks

> Find Substack newsletters covering education and learning that feature guest experts or review tools like ours.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20education%20and%20learning%20that%20feature%20guest%20experts%20or%20review%20tools%20like%20ours.)

### Reach Medium's education writers

> Find Medium writers covering teaching and education innovation who feature educator and founder perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20teaching%20and%20education%20innovation%20who%20feature%20educator%20and%20founder%20perspectives.)

### Build your media resume

> Create a media resume from my press quotes, conference talks, and published research to establish credibility with education reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20press%20quotes%2C%20conference%20talks%2C%20and%20published%20research%20to%20establish%20credibility%20with%20education%20reporters.)

### Join the Reddit conversation

> Find subreddits like r/Teachers and r/edtech where educators discuss tools in our category, and surface threads where honest input would help.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2FTeachers%20and%20r%2Fedtech%20where%20educators%20discuss%20tools%20in%20our%20category%2C%20and%20surface%20threads%20where%20honest%20input%20would%20help.)

### Activate Instagram influencers

> Find Instagram teacher-creators who review classroom tools, with engagement rates and audience grade-level breakdowns.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20teacher-creators%20who%20review%20classroom%20tools%2C%20with%20engagement%20rates%20and%20audience%20grade-level%20breakdowns.)

### Launch a TikTok collab

> Find TikTok educator creators whose content reaches teachers and parents in our segment, ranked by credibility and engagement.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20educator%20creators%20whose%20content%20reaches%20teachers%20and%20parents%20in%20our%20segment%2C%20ranked%20by%20credibility%20and%20engagement.)

### Draft a winning pitch

> Draft a 120-word pitch to an education reporter about our district partnership results, leading with the student outcome, not the product.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20an%20education%20reporter%20about%20our%20district%20partnership%20results%2C%20leading%20with%20the%20student%20outcome%2C%20not%20the%20product.)

### Build a 90-day PR plan

> Build a 90-day PR plan for an edtech company ahead of back-to-school — efficacy story, journalist requests, educator podcasts, awards, and conference visibility.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20an%20edtech%20company%20ahead%20of%20back-to-school%20%E2%80%94%20efficacy%20story%2C%20journalist%20requests%2C%20educator%20podcasts%2C%20awards%2C%20and%20conference%20visibility.)

### Prep for a media interview

> I'm being interviewed about AI use by students. Prep me with likely questions and nuanced talking points on academic integrity and real learning.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20AI%20use%20by%20students.%20Prep%20me%20with%20likely%20questions%20and%20nuanced%20talking%20points%20on%20academic%20integrity%20and%20real%20learning.)

## How education PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about AI tutors.” “Which podcasts book district leaders?” “How does ChatGPT describe our platform to district buyers?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every education PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for education organizations in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer education reporters' source requests from HARO, Connectively, X, and LinkedIn — classrooms, policy, and edtech.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from teacher-hosted pods to education business programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best learning platforms for schools” — before buying season.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find education outlets accepting educator and founder bylines on evidence-based practice and AI in the classroom.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of education journalists — EdSurge-style trades and mainstream education desks.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Session proposals and panels — ISTE and ASU+GSV-style events, with submission deadlines tracked.

### [Awards & Submissions](https://featured.com/product/features/awards)

CODiE Awards, EdTech Breakthrough-style programs, and district honors — with deadlines tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your company or research is covered, cited, or reviewed in education media.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where competing edtech companies got coverage, and the evidence-based angle you can own.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses grounded in your efficacy data, and deliver results.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Education PR — frequently asked questions

**What is education PR?**

Education PR is the practice of earning media coverage and credibility for schools, edtech companies, and education organizations — getting educators and leaders quoted in education press, published in trade outlets, booked on podcasts, recognized by industry awards, and recommended when educators ask AI assistants for tools. It combines media relations, thought leadership, awards, and generative engine optimization (GEO).

**How do education organizations get press coverage?**

The fastest path is answering journalist requests: education reporters post source queries on HARO, Connectively, X, and LinkedIn daily, and they need real educators and evidence, not vendor talking points. Layer on educator bylines, podcast guest spots, data-backed commentary on stories like AI in the classroom, and award submissions. Featured surfaces all of these in one chat and drafts responses grounded in your results.

**How much does education PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many education organizations and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for education brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe your organization. When educators ask “best reading platforms for elementary schools,” those answers are built from education press, reviews, research citations, and educator communities. Featured audits your AI visibility for your category prompts and tracks changes ahead of buying season.

**How do I get my company mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: education trades, research citations, educator communities like r/Teachers, review platforms, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for education sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Education topics — AI tutors, absenteeism, workforce upskilling, school technology — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find education journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about AI in the classroom.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does education PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for education PR?**

Edtech founders and comms leads, district communications teams, educators building profiles, and agencies scaling coverage for education clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which education awards and podcasts should we target?**

Start with the recognized programs — the SIIA CODiE Awards, EdTech Breakthrough-style honors, and district and association awards — then let Featured track deadlines and categories. For podcasts, Featured's database tracks 814,000 active shows; describe your work in plain language and it returns education shows that actually book educators and founders.

## PR for related industries

- [Nonprofit PR](https://featured.com/industries/nonprofit-pr)
- [SaaS PR](https://featured.com/industries/saas-pr)
- [AI PR](https://featured.com/industries/artificial-intelligence-pr)
- [HR Tech PR](https://featured.com/industries/hr-future-of-work-pr)
- [Tech PR](https://featured.com/industries/technology-pr)