# Fashion PR

Discover how fashion PR professionals are using Featured to find and act on earned-media opportunities for fashion labels and apparel brands.

[Open Featured Chat](https://featured.com/)

## Fashion PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking fashion sources on sustainability, resale, sizing, or seasonal trend forecasts.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20fashion%20sources%20on%20sustainability%2C%20resale%2C%20sizing%2C%20or%20seasonal%20trend%20forecasts.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a fashion brand founder or stylist could answer about wardrobe trends, fit, or ethical manufacturing.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20fashion%20brand%20founder%20or%20stylist%20could%20answer%20about%20wardrobe%20trends%2C%20fit%2C%20or%20ethical%20manufacturing.)

### Land fashion podcast interviews

> Find active fashion podcasts that interview designers, brand founders, and industry insiders as guests, from business-of-fashion shows to style programs.

[Open in Featured](https://featured.com/?prompt=Find%20active%20fashion%20podcasts%20that%20interview%20designers%2C%20brand%20founders%2C%20and%20industry%20insiders%20as%20guests%2C%20from%20business-of-fashion%20shows%20to%20style%20programs.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best sustainable clothing brands." Show whether ChatGPT, Claude, Perplexity, and Gemini mention us and what they say.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20sustainable%20clothing%20brands.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20mention%20us%20and%20what%20they%20say.)

### Benchmark competitors in AI answers

> Compare how my label and three competing brands appear when shoppers ask AI assistants for recommendations in our category and price point.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20label%20and%20three%20competing%20brands%20appear%20when%20shoppers%20ask%20AI%20assistants%20for%20recommendations%20in%20our%20category%20and%20price%20point.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our key shopping prompts like "best quality basics brands" and email me changes in our AI visibility.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20key%20shopping%20prompts%20like%20%22best%20quality%20basics%20brands%22%20and%20email%20me%20changes%20in%20our%20AI%20visibility.)

### Place a bylined article

> Find publications accepting bylined articles from fashion founders on circularity, supply chain transparency, and building a brand outside the trend cycle.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20fashion%20founders%20on%20circularity%2C%20supply%20chain%20transparency%2C%20and%20building%20a%20brand%20outside%20the%20trend%20cycle.)

### Publish an op-ed

> Find outlets accepting op-eds on the fashion industry, and help me build an argument about why extended sizing is a design commitment, not a marketing add-on.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20the%20fashion%20industry%2C%20and%20help%20me%20build%20an%20argument%20about%20why%20extended%20sizing%20is%20a%20design%20commitment%2C%20not%20a%20marketing%20add-on.)

### Land a guest post

> Find fashion industry blogs accepting guest posts on retail strategy, sustainable materials, or independent brand building.

[Open in Featured](https://featured.com/?prompt=Find%20fashion%20industry%20blogs%20accepting%20guest%20posts%20on%20retail%20strategy%2C%20sustainable%20materials%2C%20or%20independent%20brand%20building.)

### Build a fashion media list

> Build a media list of fashion editors and journalists — from trade outlets like WWD-style publications to consumer style press — with their recent coverage.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20fashion%20editors%20and%20journalists%20%E2%80%94%20from%20trade%20outlets%20like%20WWD-style%20publications%20to%20consumer%20style%20press%20%E2%80%94%20with%20their%20recent%20coverage.)

### Get on fashion stages

> Find speaking opportunities at fashion industry events and sustainability summits — panels and talks where brand founders share expertise, with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20fashion%20industry%20events%20and%20sustainability%20summits%20%E2%80%94%20panels%20and%20talks%20where%20brand%20founders%20share%20expertise%2C%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of my label across press, styling roundups, newsletters, and podcasts, including any celebrity or stylist placements we haven't amplified.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20label%20across%20press%2C%20styling%20roundups%2C%20newsletters%2C%20and%20podcasts%2C%20including%20any%20celebrity%20or%20stylist%20placements%20we%20haven't%20amplified.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand name and signature product names, summarize each placement, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20name%20and%20signature%20product%20names%2C%20summarize%20each%20placement%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities in fashion this week — journalist requests, editor callouts, podcasts, bylines, and awards — ranked for an emerging label.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20fashion%20this%20week%20%E2%80%94%20journalist%20requests%2C%20editor%20callouts%2C%20podcasts%2C%20bylines%2C%20and%20awards%20%E2%80%94%20ranked%20for%20an%20emerging%20label.)

### Win fashion awards

> Find award opportunities for fashion brands and designers, like CFDA-adjacent programs and sustainability awards, with eligibility and deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20fashion%20brands%20and%20designers%2C%20like%20CFDA-adjacent%20programs%20and%20sustainability%20awards%2C%20with%20eligibility%20and%20deadlines.)

### Track competitor coverage

> Find where comparable labels got press in the past 30 days — which editors, which stories — and identify the coverage white space for our brand.

[Open in Featured](https://featured.com/?prompt=Find%20where%20comparable%20labels%20got%20press%20in%20the%20past%2030%20days%20%E2%80%94%20which%20editors%2C%20which%20stories%20%E2%80%94%20and%20identify%20the%20coverage%20white%20space%20for%20our%20brand.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering the business of fashion and retail whose audiences include buyers, wholesale partners, and industry press.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20the%20business%20of%20fashion%20and%20retail%20whose%20audiences%20include%20buyers%2C%20wholesale%20partners%2C%20and%20industry%20press.)

### Find paid placement opportunities

> Find fashion and lifestyle sites offering paid placements or sponsored editorial, with audience demographics and rates.

[Open in Featured](https://featured.com/?prompt=Find%20fashion%20and%20lifestyle%20sites%20offering%20paid%20placements%20or%20sponsored%20editorial%2C%20with%20audience%20demographics%20and%20rates.)

### Put your PR on autopilot

> Set up a daily workflow that finds fashion journalist requests and editor callouts, drafts on-brand responses with product details and imagery notes, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20fashion%20journalist%20requests%20and%20editor%20callouts%2C%20drafts%20on-brand%20responses%20with%20product%20details%20and%20imagery%20notes%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our new collection launch and its first-of-its-kind recycled fabric innovation.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20collection%20launch%20and%20its%20first-of-its-kind%20recycled%20fabric%20innovation.)

### Newsjack a trending story

> What fashion stories are trending today — viral moments, retail news, red carpet? Find where our brand has a credible angle and draft same-day commentary.

[Open in Featured](https://featured.com/?prompt=What%20fashion%20stories%20are%20trending%20today%20%E2%80%94%20viral%20moments%2C%20retail%20news%2C%20red%20carpet%3F%20Find%20where%20our%20brand%20has%20a%20credible%20angle%20and%20draft%20same-day%20commentary.)

### Get featured in fashion Substacks

> Find Substack newsletters covering fashion and style — the influential ones editors read — that feature brands or accept expert commentary.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20fashion%20and%20style%20%E2%80%94%20the%20influential%20ones%20editors%20read%20%E2%80%94%20that%20feature%20brands%20or%20accept%20expert%20commentary.)

### Reach Medium's style writers

> Find Medium writers covering fashion, sustainability, and consumer culture who feature founder perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20fashion%2C%20sustainability%2C%20and%20consumer%20culture%20who%20feature%20founder%20perspectives.)

### Build your media resume

> Create a media resume of our press hits, stockists, and collaborations to include in pitches to top fashion editors and showrooms.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20our%20press%20hits%2C%20stockists%2C%20and%20collaborations%20to%20include%20in%20pitches%20to%20top%20fashion%20editors%20and%20showrooms.)

### Join the Reddit conversation

> Find subreddits where our customers discuss brands in our category, surface honest feedback about us, and flag threads worth engaging thoughtfully.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20our%20customers%20discuss%20brands%20in%20our%20category%2C%20surface%20honest%20feedback%20about%20us%2C%20and%20flag%20threads%20worth%20engaging%20thoughtfully.)

### Activate Instagram influencers

> Find Instagram style creators whose aesthetic matches our brand for a gifting and affiliate program, with engagement rates and audience quality scores.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20style%20creators%20whose%20aesthetic%20matches%20our%20brand%20for%20a%20gifting%20and%20affiliate%20program%2C%20with%20engagement%20rates%20and%20audience%20quality%20scores.)

### Launch a TikTok collab

> Find TikTok fashion creators driving actual purchase behavior in our category, ranked by engagement, aesthetic fit, and past brand-deal results.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20fashion%20creators%20driving%20actual%20purchase%20behavior%20in%20our%20category%2C%20ranked%20by%20engagement%2C%20aesthetic%20fit%2C%20and%20past%20brand-deal%20results.)

### Draft a winning pitch

> Draft a 120-word pitch to a style editor about our new collection, leading with the story hook rather than the product specs.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20style%20editor%20about%20our%20new%20collection%2C%20leading%20with%20the%20story%20hook%20rather%20than%20the%20product%20specs.)

### Build a 90-day PR plan

> Build a 90-day PR plan for an emerging fashion label around fashion week season — editor previews, journalist requests, influencer seeding, and one hero story.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20an%20emerging%20fashion%20label%20around%20fashion%20week%20season%20%E2%80%94%20editor%20previews%2C%20journalist%20requests%2C%20influencer%20seeding%2C%20and%20one%20hero%20story.)

### Prep for a media interview

> I'm being interviewed about greenwashing in fashion. Prep me with likely questions and talking points that are transparent about our supply chain's real trade-offs.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20greenwashing%20in%20fashion.%20Prep%20me%20with%20likely%20questions%20and%20talking%20points%20that%20are%20transparent%20about%20our%20supply%20chain's%20real%20trade-offs.)

## How fashion PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find editor requests about sustainable fashion.” “Which podcasts book designers?” “Does ChatGPT mention us for ‘best sustainable clothing brands’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every fashion PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for fashion labels in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer fashion editors' source requests from HARO, Connectively, X, and LinkedIn — trends, sustainability, and style stories.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from business-of-fashion pods to style programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best sustainable clothing brands” — and whether you're named.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find fashion trades accepting founder bylines on circularity, supply chains, and brand building.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of fashion editors — WWD-style trades to consumer style press — with recent coverage.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and talks — fashion industry events and sustainability summits where founders share expertise.

### [Awards & Submissions](https://featured.com/product/features/awards)

CFDA-adjacent programs, sustainability awards, and editor-voted lists — with deadlines tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your label lands in a styling roundup, or a stylist places your piece — and amplify it.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See which comparable labels got press this month, which editors wrote it, and the white space for your brand.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft on-brand responses, and deliver results through fashion week season.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Fashion PR — frequently asked questions

**What is fashion PR?**

Fashion PR is the practice of earning media coverage and credibility for labels and apparel brands — getting covered by fashion editors, placed in styling roundups, booked on podcasts, worn by the right people, and recommended when shoppers ask AI assistants what to buy. It combines media relations, editor and stylist outreach, awards, and generative engine optimization (GEO).

**How do fashion brands get press coverage?**

The fastest paths are answering editor requests on HARO, Connectively, X, and LinkedIn; pitching collection stories with a real hook; founder bylines on sustainability and craft; podcast guest spots; and award submissions. Featured surfaces all of these in one chat and drafts pitches that lead with the story, not the product specs.

**How much does fashion PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many fashion labels and their showroom or agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for fashion labels?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your label. When shoppers ask “best quality basics brands” or “sustainable alternatives to [big brand],” those answers are built from press coverage, reviews, and community discussion. Featured audits your AI visibility for your category prompts and tracks changes over time.

**How do I get my label mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: style press, editor roundups, brand reviews, Reddit and community threads, and fashion newsletters. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for fashion sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Fashion topics — sustainability, resale, sizing, seasonal trends — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find fashion journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “editors writing about sustainable denim.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does fashion PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for fashion PR?**

Independent designers and founders, brand marketing leads, showrooms, and agencies scaling coverage for fashion clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which fashion awards and podcasts should we target?**

Start with the recognized programs — CFDA-adjacent honors, sustainability awards, and category best-of lists — then let Featured surface windows that fit your label. For podcasts, Featured's database tracks 814,000 active shows; describe your brand in plain language and it returns fashion and business-of-style shows that actually book designers.

## PR for related industries

- [Beauty PR](https://featured.com/industries/beauty-pr)
- [Ecommerce PR](https://featured.com/industries/ecommerce-dtc-pr)
- [Retail PR](https://featured.com/industries/retail-pr)
- [CPG PR](https://featured.com/industries/cpg-pr)
- [Travel & Hospitality PR](https://featured.com/industries/travel-hospitality-pr)