# Fintech PR

Discover how fintech PR professionals are using Featured to find and act on earned-media opportunities for fintech and payments brands.

[Open Featured Chat](https://featured.com/)

## Fintech PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking fintech sources on instant payments, open banking, embedded finance, or fraud prevention.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20fintech%20sources%20on%20instant%20payments%2C%20open%20banking%2C%20embedded%20finance%2C%20or%20fraud%20prevention.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a fintech founder could answer about digital banking, BNPL, or small-business lending.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20fintech%20founder%20could%20answer%20about%20digital%20banking%2C%20BNPL%2C%20or%20small-business%20lending.)

### Land fintech podcast interviews

> Find active fintech podcasts that interview founders and payments executives as guests, including shows covering banking-as-a-service and financial inclusion.

[Open in Featured](https://featured.com/?prompt=Find%20active%20fintech%20podcasts%20that%20interview%20founders%20and%20payments%20executives%20as%20guests%2C%20including%20shows%20covering%20banking-as-a-service%20and%20financial%20inclusion.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best payment processing platforms for online businesses." Show how ChatGPT, Claude, Perplexity, and Gemini rank us.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20payment%20processing%20platforms%20for%20online%20businesses.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20rank%20us.)

### Benchmark competitors in AI answers

> Compare how my fintech and our top competitors appear in AI answers when users ask about the best neobank or business banking options.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20fintech%20and%20our%20top%20competitors%20appear%20in%20AI%20answers%20when%20users%20ask%20about%20the%20best%20neobank%20or%20business%20banking%20options.)

### Automate your GEO tracking

> Every Monday, run a GEO audit for "best expense management software" and our four other core prompts, and email me changes in our AI visibility.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20%22best%20expense%20management%20software%22%20and%20our%20four%20other%20core%20prompts%2C%20and%20email%20me%20changes%20in%20our%20AI%20visibility.)

### Place a bylined article

> Find publications accepting bylined articles from fintech executives on stablecoins, real-time payments, AI underwriting, and compliance.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20fintech%20executives%20on%20stablecoins%2C%20real-time%20payments%2C%20AI%20underwriting%2C%20and%20compliance.)

### Publish an op-ed

> Find outlets accepting op-eds on financial regulation, and help me argue that open banking rules will help community banks compete rather than hurt them.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20financial%20regulation%2C%20and%20help%20me%20argue%20that%20open%20banking%20rules%20will%20help%20community%20banks%20compete%20rather%20than%20hurt%20them.)

### Land a guest post

> Find fintech and banking industry blogs accepting guest posts on fraud prevention, payments infrastructure, or lending innovation.

[Open in Featured](https://featured.com/?prompt=Find%20fintech%20and%20banking%20industry%20blogs%20accepting%20guest%20posts%20on%20fraud%20prevention%2C%20payments%20infrastructure%2C%20or%20lending%20innovation.)

### Build a fintech media list

> Build a media list of journalists covering fintech and banking — including writers at trade outlets like American Banker-style publications — with recent headlines.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20fintech%20and%20banking%20%E2%80%94%20including%20writers%20at%20trade%20outlets%20like%20American%20Banker-style%20publications%20%E2%80%94%20with%20recent%20headlines.)

### Get on fintech conference stages

> Find speaking opportunities at fintech events like Money20/20 and Finovate — panels, demos, and open CFPs with submission deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20fintech%20events%20like%20Money20%2F20%20and%20Finovate%20%E2%80%94%20panels%2C%20demos%2C%20and%20open%20CFPs%20with%20submission%20deadlines.)

### Catch every brand mention

> Find recent mentions of my fintech across news, podcasts, and newsletters, and flag anything touching on regulation or customer complaints that needs a response.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20fintech%20across%20news%2C%20podcasts%2C%20and%20newsletters%2C%20and%20flag%20anything%20touching%20on%20regulation%20or%20customer%20complaints%20that%20needs%20a%20response.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand plus terms like "fintech fraud" and "payments outage," summarize each mention, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20plus%20terms%20like%20%22fintech%20fraud%22%20and%20%22payments%20outage%2C%22%20summarize%20each%20mention%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities in fintech this week — journalist requests, podcast openings, byline slots, awards, and speaking opportunities, ranked by fit for a payments company.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20fintech%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcast%20openings%2C%20byline%20slots%2C%20awards%2C%20and%20speaking%20opportunities%2C%20ranked%20by%20fit%20for%20a%20payments%20company.)

### Win fintech awards

> Find award opportunities for fintech companies, like the Finovate Awards and Fintech Breakthrough Awards, with deadlines and categories for a lending startup.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20fintech%20companies%2C%20like%20the%20Finovate%20Awards%20and%20Fintech%20Breakthrough%20Awards%2C%20with%20deadlines%20and%20categories%20for%20a%20lending%20startup.)

### Track competitor coverage

> Find where our biggest fintech competitor got coverage in the past 30 days, which journalists wrote about them, and the angle we should counter with.

[Open in Featured](https://featured.com/?prompt=Find%20where%20our%20biggest%20fintech%20competitor%20got%20coverage%20in%20the%20past%2030%20days%2C%20which%20journalists%20wrote%20about%20them%2C%20and%20the%20angle%20we%20should%20counter%20with.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers who post about fintech, payments, and banking innovation, with follower counts and engagement quality.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20fintech%2C%20payments%2C%20and%20banking%20innovation%2C%20with%20follower%20counts%20and%20engagement%20quality.)

### Find paid placement opportunities

> Find personal finance and fintech websites offering paid placements or sponsored content, with domain authority and compliance-friendly disclosure practices.

[Open in Featured](https://featured.com/?prompt=Find%20personal%20finance%20and%20fintech%20websites%20offering%20paid%20placements%20or%20sponsored%20content%2C%20with%20domain%20authority%20and%20compliance-friendly%20disclosure%20practices.)

### Put your PR on autopilot

> Set up a daily workflow that finds fintech journalist requests, drafts compliant expert responses citing our executives, and sends them to me for approval before submission.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20fintech%20journalist%20requests%2C%20drafts%20compliant%20expert%20responses%20citing%20our%20executives%2C%20and%20sends%20them%20to%20me%20for%20approval%20before%20submission.)

### Distribute a press release

> I'd like to send a press release about our new partnership with a major bank to bring instant payouts to gig workers.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20partnership%20with%20a%20major%20bank%20to%20bring%20instant%20payouts%20to%20gig%20workers.)

### Newsjack a trending story

> What fintech and banking stories are trending today? Find where a payments expert's take would add value, and draft commentary I can send to those reporters.

[Open in Featured](https://featured.com/?prompt=What%20fintech%20and%20banking%20stories%20are%20trending%20today%3F%20Find%20where%20a%20payments%20expert's%20take%20would%20add%20value%2C%20and%20draft%20commentary%20I%20can%20send%20to%20those%20reporters.)

### Get featured in fintech Substacks

> Find Substack newsletters covering fintech and banking that interview operators or accept expert guest posts.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20fintech%20and%20banking%20that%20interview%20operators%20or%20accept%20expert%20guest%20posts.)

### Reach Medium's fintech writers

> Find Medium writers and publications covering fintech, crypto payments, and personal finance who feature industry voices.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20fintech%2C%20crypto%20payments%2C%20and%20personal%20finance%20who%20feature%20industry%20voices.)

### Build your media resume

> Create a media resume compiling my past features in finance media, podcast appearances, and conference panels for pitching journalists.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20compiling%20my%20past%20features%20in%20finance%20media%2C%20podcast%20appearances%2C%20and%20conference%20panels%20for%20pitching%20journalists.)

### Join the Reddit conversation

> Find subreddits like r/fintech and small-business communities where people discuss payment providers, and surface threads where our expertise is genuinely useful.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2Ffintech%20and%20small-business%20communities%20where%20people%20discuss%20payment%20providers%2C%20and%20surface%20threads%20where%20our%20expertise%20is%20genuinely%20useful.)

### Activate Instagram influencers

> Find Instagram creators who make personal finance content for millennials and Gen Z, with engagement rates, for our money-management app launch.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20make%20personal%20finance%20content%20for%20millennials%20and%20Gen%20Z%2C%20with%20engagement%20rates%2C%20for%20our%20money-management%20app%20launch.)

### Launch a TikTok collab

> Find TikTok finance creators who explain budgeting, credit, and investing, and rank them by audience fit and brand-safety for a regulated fintech.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20finance%20creators%20who%20explain%20budgeting%2C%20credit%2C%20and%20investing%2C%20and%20rank%20them%20by%20audience%20fit%20and%20brand-safety%20for%20a%20regulated%20fintech.)

### Draft a winning pitch

> Draft a 120-word pitch to a banking reporter about our data showing small businesses lose 9 hours a month to payment reconciliation.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20banking%20reporter%20about%20our%20data%20showing%20small%20businesses%20lose%209%20hours%20a%20month%20to%20payment%20reconciliation.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a Series A fintech launching a consumer product — sequence compliance-approved journalist responses, podcasts, bylines, one award entry, and a launch release.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20Series%20A%20fintech%20launching%20a%20consumer%20product%20%E2%80%94%20sequence%20compliance-approved%20journalist%20responses%2C%20podcasts%2C%20bylines%2C%20one%20award%20entry%2C%20and%20a%20launch%20release.)

### Prep for a media interview

> I'm being interviewed about fraud in instant payments. Prep me with likely questions, talking points that acknowledge risk while showing solutions, and stats to cite.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20fraud%20in%20instant%20payments.%20Prep%20me%20with%20likely%20questions%2C%20talking%20points%20that%20acknowledge%20risk%20while%20showing%20solutions%2C%20and%20stats%20to%20cite.)

## How fintech PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about instant payments.” “Which podcasts book fintech founders?” “How does ChatGPT describe our platform?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts compliance-aware responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, route them through compliance if needed, and hit send. Always-on workflows keep hunting while you build. Results arrive via Slack, email, or text.

## Every fintech PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for fintech brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer payments and banking reporters' source requests from HARO, Connectively, X, and LinkedIn before competitors do.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from payments deep dives to founder-story fintech pods.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best payment processor for online businesses” — and improve your share of voice.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find banking and fintech trades accepting contributed articles, op-eds, and guest posts from operators.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of reporters covering payments, lending, and digital banking — with recent bylines.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels, demos, and CFPs — Money20/20, Finovate, Fintech Meetup, and hundreds of regional finance events.

### [Awards & Submissions](https://featured.com/product/features/awards)

Finovate Awards, Fintech Breakthrough Awards, and disruptor lists — with deadlines tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand is quoted, featured, or linked — including regulatory stories that need a fast response.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where rival fintechs get coverage and find the angle they missed.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses, and deliver results — even during earnings-week news cycles.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Fintech PR — frequently asked questions

**What is fintech PR?**

Fintech PR is the practice of earning media coverage and credibility for financial technology companies — getting founders and executives quoted in banking and business press, booked on podcasts, published in industry trades, and cited in AI-generated answers. It combines media relations, thought leadership, awards, and generative engine optimization (GEO), all under the compliance constraints unique to financial services.

**How do fintech companies get press coverage?**

The fastest path is answering journalist requests: reporters covering payments, lending, and banking post source queries on HARO, Connectively, X, and LinkedIn every day. Layer on bylined articles in fintech trades, podcast guest spots, data-driven commentary on rate moves and regulation, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does fintech PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many fintech brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for fintech brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your brand. When a buyer asks “best expense management software” or “safest business banking options,” those answers are built from press coverage, reviews, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time.

**How do I get my company mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: news coverage, fintech trades, review sites, Reddit discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for fintech sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Finance topics — payments, small-business banking, fraud, personal finance — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find fintech journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about instant payments and open banking.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does fintech PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish, plus any internal compliance review on your side. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for fintech PR?**

Fintech founders building credibility with customers and investors, in-house communications teams working within compliance guardrails, and PR agencies scaling coverage for their fintech clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which fintech awards and podcasts should we target?**

Start with the recognized programs — the Finovate Awards, Fintech Breakthrough Awards, and major disruptor lists — plus category best-of roundups, then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns payments, banking, and founder shows that actually book guests like you.

## PR for related industries

- [Financial Services PR](https://featured.com/industries/financial-services-pr)
- [Insurance PR](https://featured.com/industries/insurance-pr)
- [Crypto PR](https://featured.com/industries/crypto-web3-pr)
- [SaaS PR](https://featured.com/industries/saas-pr)
- [Startup PR](https://featured.com/industries/startups-pr)