# Food & Beverage PR

Discover how food & beverage PR professionals are using Featured to find and act on earned-media opportunities for food and beverage brands.

[Open Featured Chat](https://featured.com/)

## Food & Beverage PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from food writers seeking sources on functional beverages, protein trends, or better-for-you snacking.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20food%20writers%20seeking%20sources%20on%20functional%20beverages%2C%20protein%20trends%2C%20or%20better-for-you%20snacking.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a food brand founder, chef, or dietitian could answer about nutrition trends and product innovation.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20food%20brand%20founder%2C%20chef%2C%20or%20dietitian%20could%20answer%20about%20nutrition%20trends%20and%20product%20innovation.)

### Land food podcast interviews

> Find active food and beverage podcasts that interview brand founders and industry experts as guests, from CPG business shows to culinary programs.

[Open in Featured](https://featured.com/?prompt=Find%20active%20food%20and%20beverage%20podcasts%20that%20interview%20brand%20founders%20and%20industry%20experts%20as%20guests%2C%20from%20CPG%20business%20shows%20to%20culinary%20programs.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best healthy snack brands." Show whether ChatGPT, Claude, Perplexity, and Gemini recommend us and what they say.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20healthy%20snack%20brands.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20recommend%20us%20and%20what%20they%20say.)

### Benchmark competitors in AI answers

> Compare how my brand and three competitors appear when shoppers ask AI assistants for recommendations in our category — and where we're absent.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20brand%20and%20three%20competitors%20appear%20when%20shoppers%20ask%20AI%20assistants%20for%20recommendations%20in%20our%20category%20%E2%80%94%20and%20where%20we're%20absent.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our category prompts like "best non-alcoholic drinks" and email me our AI shelf-space trend.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20category%20prompts%20like%20%22best%20non-alcoholic%20drinks%22%20and%20email%20me%20our%20AI%20shelf-space%20trend.)

### Place a bylined article

> Find publications accepting bylined articles from food founders on ingredient sourcing, the economics of shelf space, and building a food brand that lasts.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20food%20founders%20on%20ingredient%20sourcing%2C%20the%20economics%20of%20shelf%20space%2C%20and%20building%20a%20food%20brand%20that%20lasts.)

### Publish an op-ed

> Find outlets accepting op-eds on the food system, and help me build an argument about front-of-pack labeling and honest marketing.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20the%20food%20system%2C%20and%20help%20me%20build%20an%20argument%20about%20front-of-pack%20labeling%20and%20honest%20marketing.)

### Land a guest post

> Find food industry blogs accepting guest posts on retail strategy, co-packing lessons, or navigating grocery buyers.

[Open in Featured](https://featured.com/?prompt=Find%20food%20industry%20blogs%20accepting%20guest%20posts%20on%20retail%20strategy%2C%20co-packing%20lessons%2C%20or%20navigating%20grocery%20buyers.)

### Build a food media list

> Build a media list of food journalists and editors — trade writers at Food Dive-style outlets plus consumer food press — with their recent coverage.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20food%20journalists%20and%20editors%20%E2%80%94%20trade%20writers%20at%20Food%20Dive-style%20outlets%20plus%20consumer%20food%20press%20%E2%80%94%20with%20their%20recent%20coverage.)

### Get on food industry stages

> Find speaking opportunities at events like the Fancy Food Show and Expo West — panels, demos, and pitch competitions with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20the%20Fancy%20Food%20Show%20and%20Expo%20West%20%E2%80%94%20panels%2C%20demos%2C%20and%20pitch%20competitions%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of my brand across press, "best of" lists, recipe roundups, newsletters, and podcasts, with outlet reach for each.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20brand%20across%20press%2C%20%22best%20of%22%20lists%2C%20recipe%20roundups%2C%20newsletters%2C%20and%20podcasts%2C%20with%20outlet%20reach%20for%20each.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand and product line names, summarize each placement, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20and%20product%20line%20names%2C%20summarize%20each%20placement%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities in food and beverage this week — journalist requests, roundup callouts, podcasts, bylines, and awards — for an emerging CPG brand.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20food%20and%20beverage%20this%20week%20%E2%80%94%20journalist%20requests%2C%20roundup%20callouts%2C%20podcasts%2C%20bylines%2C%20and%20awards%20%E2%80%94%20for%20an%20emerging%20CPG%20brand.)

### Win food awards

> Find food award opportunities, like the sofi Awards and Good Food Awards, with entry windows, categories, and sample requirements.

[Open in Featured](https://featured.com/?prompt=Find%20food%20award%20opportunities%2C%20like%20the%20sofi%20Awards%20and%20Good%20Food%20Awards%2C%20with%20entry%20windows%2C%20categories%2C%20and%20sample%20requirements.)

### Track competitor coverage

> Find where our closest competitor got food press in the past 30 days — which writers, which angles — and the story space left open for us.

[Open in Featured](https://featured.com/?prompt=Find%20where%20our%20closest%20competitor%20got%20food%20press%20in%20the%20past%2030%20days%20%E2%80%94%20which%20writers%2C%20which%20angles%20%E2%80%94%20and%20the%20story%20space%20left%20open%20for%20us.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering CPG and food innovation whose audiences include retail buyers, distributors, and industry press.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20CPG%20and%20food%20innovation%20whose%20audiences%20include%20retail%20buyers%2C%20distributors%2C%20and%20industry%20press.)

### Find paid placement opportunities

> Find food and lifestyle websites offering paid placements, sponsored recipe features, or paid roundup inclusions, with rates and traffic.

[Open in Featured](https://featured.com/?prompt=Find%20food%20and%20lifestyle%20websites%20offering%20paid%20placements%2C%20sponsored%20recipe%20features%2C%20or%20paid%20roundup%20inclusions%2C%20with%20rates%20and%20traffic.)

### Put your PR on autopilot

> Set up a daily workflow that finds food journalist requests, drafts responses with our founder story and product details, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20food%20journalist%20requests%2C%20drafts%20responses%20with%20our%20founder%20story%20and%20product%20details%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our national retail expansion into 2,000 grocery stores.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20national%20retail%20expansion%20into%202%2C000%20grocery%20stores.)

### Newsjack a trending story

> What food trends are blowing up today? Find where our brand or dietitian partner has a credible take, and draft commentary for the writers covering it.

[Open in Featured](https://featured.com/?prompt=What%20food%20trends%20are%20blowing%20up%20today%3F%20Find%20where%20our%20brand%20or%20dietitian%20partner%20has%20a%20credible%20take%2C%20and%20draft%20commentary%20for%20the%20writers%20covering%20it.)

### Get featured in food Substacks

> Find Substack food newsletters that review products or interview founders, ranked by influence and audience fit.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20food%20newsletters%20that%20review%20products%20or%20interview%20founders%2C%20ranked%20by%20influence%20and%20audience%20fit.)

### Reach Medium's food writers

> Find Medium writers covering food culture and CPG entrepreneurship who feature founder stories.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20food%20culture%20and%20CPG%20entrepreneurship%20who%20feature%20founder%20stories.)

### Build your media resume

> Create a media resume of our press hits, awards, and retail milestones to strengthen pitches to top food editors and buyers.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20our%20press%20hits%2C%20awards%2C%20and%20retail%20milestones%20to%20strengthen%20pitches%20to%20top%20food%20editors%20and%20buyers.)

### Join the Reddit conversation

> Find subreddits where our customers discuss products like ours, surface honest feedback, and flag threads where a genuine founder reply would land well.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20our%20customers%20discuss%20products%20like%20ours%2C%20surface%20honest%20feedback%2C%20and%20flag%20threads%20where%20a%20genuine%20founder%20reply%20would%20land%20well.)

### Activate Instagram influencers

> Find Instagram food creators whose audiences match our shopper profile for a recipe and seeding campaign, with engagement rates.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20food%20creators%20whose%20audiences%20match%20our%20shopper%20profile%20for%20a%20recipe%20and%20seeding%20campaign%2C%20with%20engagement%20rates.)

### Launch a TikTok collab

> Find TikTok food creators driving grocery purchases in our category, ranked by engagement and audience fit.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20food%20creators%20driving%20grocery%20purchases%20in%20our%20category%2C%20ranked%20by%20engagement%20and%20audience%20fit.)

### Draft a winning pitch

> Draft a 120-word pitch to a food editor about our new product line, leading with the founder story and the trend it rides.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20food%20editor%20about%20our%20new%20product%20line%2C%20leading%20with%20the%20founder%20story%20and%20the%20trend%20it%20rides.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a CPG food brand launching at Expo West-style trade shows — press previews, awards, journalist requests, and a distribution announcement.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20CPG%20food%20brand%20launching%20at%20Expo%20West-style%20trade%20shows%20%E2%80%94%20press%20previews%2C%20awards%2C%20journalist%20requests%2C%20and%20a%20distribution%20announcement.)

### Prep for a media interview

> I'm being interviewed about our ingredient sourcing. Prep me with likely questions and transparent talking points about costs, trade-offs, and standards.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20our%20ingredient%20sourcing.%20Prep%20me%20with%20likely%20questions%20and%20transparent%20talking%20points%20about%20costs%2C%20trade-offs%2C%20and%20standards.)

## How food & beverage PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about functional beverages.” “Which podcasts book food founders?” “Does ChatGPT recommend us for ‘best healthy snacks’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every food & beverage PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for food and beverage brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer food writers' source requests from HARO, Connectively, X, and LinkedIn — trends, nutrition, and launches.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from CPG business pods to culinary programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best healthy snack brands” — and whether you're on the AI shelf.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find food trades accepting founder bylines on sourcing, shelf-space economics, and category trends.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of food journalists — trade writers and consumer food press — with recent coverage.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels, demos, and pitch slams — Fancy Food Show and Expo West-style events.

### [Awards & Submissions](https://featured.com/product/features/awards)

sofi Awards, Good Food Awards, and NEXTY-style programs — with entry windows and samples tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand lands in a roundup, recipe feature, or trade story.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where your closest competitor got food press this month, and the story space left open.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft founder-voice responses, and deliver results through launch season.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Food & Beverage PR — frequently asked questions

**What is food and beverage PR?**

Food and beverage PR is the practice of earning media coverage and credibility for food brands — getting founders quoted in food and business press, products into roundups and recipe features, booked on podcasts, entered into awards like the sofi Awards, and recommended when shoppers ask AI assistants what to buy. It combines media relations, product publicity, awards, and generative engine optimization (GEO).

**How do food brands get press coverage?**

The fastest paths are answering journalist requests from food writers and dietitians' media queries on HARO, Connectively, X, and LinkedIn; pitching trend stories your product rides; founder bylines on sourcing and retail economics; podcast guest spots; and award entries timed to windows. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does food and beverage PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many food brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for food and beverage brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your products. When shoppers ask “best non-alcoholic drinks” or “healthiest protein bars,” those answers are built from press coverage, reviews, and roundups. Featured audits your AI shelf space for your category prompts and tracks share of voice against the category leader.

**How do I get my brand mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: food press, product roundups, recipe features, grocery trade coverage, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for food and beverage sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Food topics — functional beverages, protein trends, better-for-you snacking — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find food and beverage journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about the non-alcoholic beverage boom.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does food and beverage PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for food and beverage PR?**

CPG food founders, brand marketing leads, chefs and dietitians building profiles, and agencies scaling coverage for food clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which food and beverage awards and podcasts should we target?**

Start with the recognized programs — the sofi Awards, Good Food Awards, and NEXTY-style honors — plus retailer and category lists, then let Featured track entry windows, fees, and sample requirements. For podcasts, Featured's database tracks 814,000 active shows; describe your brand in plain language and it returns food and CPG shows that actually book founders.

## PR for related industries

- [Restaurant PR](https://featured.com/industries/restaurants-pr)
- [CPG PR](https://featured.com/industries/cpg-pr)
- [Retail PR](https://featured.com/industries/retail-pr)
- [Fitness & Wellness PR](https://featured.com/industries/fitness-wellness-pr)
- [Ecommerce PR](https://featured.com/industries/ecommerce-dtc-pr)