# Gaming PR

Discover how gaming PR professionals are using Featured to find and act on earned-media opportunities for game studios and gaming brands.

[Open Featured Chat](https://featured.com/)

## Gaming PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking gaming sources on indie development, live-service games, or player communities.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20gaming%20sources%20on%20indie%20development%2C%20live-service%20games%2C%20or%20player%20communities.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a game developer or studio head could answer about the games industry, monetization, or game design.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20game%20developer%20or%20studio%20head%20could%20answer%20about%20the%20games%20industry%2C%20monetization%2C%20or%20game%20design.)

### Land gaming podcast interviews

> Find active gaming podcasts that interview developers and studio founders as guests, from game-dev craft shows to industry business programs.

[Open in Featured](https://featured.com/?prompt=Find%20active%20gaming%20podcasts%20that%20interview%20developers%20and%20studio%20founders%20as%20guests%2C%20from%20game-dev%20craft%20shows%20to%20industry%20business%20programs.)

### Audit your AI visibility

> Do a GEO audit for my studio for the prompt "best upcoming indie games." Show whether ChatGPT, Claude, Perplexity, and Gemini mention our title and what they say.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20studio%20for%20the%20prompt%20%22best%20upcoming%20indie%20games.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20mention%20our%20title%20and%20what%20they%20say.)

### Benchmark competitors in AI answers

> Compare how our game and three comparable titles appear when players ask AI assistants for recommendations in our genre.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20our%20game%20and%20three%20comparable%20titles%20appear%20when%20players%20ask%20AI%20assistants%20for%20recommendations%20in%20our%20genre.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on prompts like "best games like [comparable title]" and email me changes in whether AI recommends our game.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20prompts%20like%20%22best%20games%20like%20%5Bcomparable%20title%5D%22%20and%20email%20me%20changes%20in%20whether%20AI%20recommends%20our%20game.)

### Place a bylined article

> Find publications accepting bylined articles from game developers on development craft, sustainable studio culture, and community-first launches.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20game%20developers%20on%20development%20craft%2C%20sustainable%20studio%20culture%2C%20and%20community-first%20launches.)

### Publish an op-ed

> Find outlets accepting op-eds on the games industry, and help me build an argument about preservation and delisted games.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20the%20games%20industry%2C%20and%20help%20me%20build%20an%20argument%20about%20preservation%20and%20delisted%20games.)

### Land a guest post

> Find game industry blogs accepting guest posts on production lessons, marketing an indie title, or building player communities.

[Open in Featured](https://featured.com/?prompt=Find%20game%20industry%20blogs%20accepting%20guest%20posts%20on%20production%20lessons%2C%20marketing%20an%20indie%20title%2C%20or%20building%20player%20communities.)

### Build a gaming media list

> Build a media list of journalists covering games — outlets like IGN-style consumer press and GamesIndustry-style trades — with beats and recent reviews.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20games%20%E2%80%94%20outlets%20like%20IGN-style%20consumer%20press%20and%20GamesIndustry-style%20trades%20%E2%80%94%20with%20beats%20and%20recent%20reviews.)

### Get on gaming stages

> Find speaking opportunities at events like GDC and PAX — talk submissions, panels, and showcase slots with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20GDC%20and%20PAX%20%E2%80%94%20talk%20submissions%2C%20panels%2C%20and%20showcase%20slots%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of our studio and game across press, YouTube coverage, newsletters, and podcasts, including creator videos we haven't seen.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20studio%20and%20game%20across%20press%2C%20YouTube%20coverage%2C%20newsletters%2C%20and%20podcasts%2C%20including%20creator%20videos%20we%20haven't%20seen.)

### Automate your media monitoring

> Every 2 hours, scan media for our game's title and studio name, summarize each mention with sentiment, and email me the digest.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20game's%20title%20and%20studio%20name%2C%20summarize%20each%20mention%20with%20sentiment%2C%20and%20email%20me%20the%20digest.)

### Uncover every media opportunity

> Find me media opportunities in gaming this week — journalist requests, preview events, podcasts, awards, and speaking slots — for an indie studio.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20gaming%20this%20week%20%E2%80%94%20journalist%20requests%2C%20preview%20events%2C%20podcasts%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20an%20indie%20studio.)

### Win gaming awards

> Find award opportunities for games and studios, like festival showcases and industry award categories fitting our genre, with submission deadlines and fees.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20games%20and%20studios%2C%20like%20festival%20showcases%20and%20industry%20award%20categories%20fitting%20our%20genre%2C%20with%20submission%20deadlines%20and%20fees.)

### Track competitor coverage

> Find how comparable games in our genre got covered at announcement and launch, which journalists wrote them up, and what hooks worked.

[Open in Featured](https://featured.com/?prompt=Find%20how%20comparable%20games%20in%20our%20genre%20got%20covered%20at%20announcement%20and%20launch%2C%20which%20journalists%20wrote%20them%20up%2C%20and%20what%20hooks%20worked.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering the games business whose audiences include publishers, investors, and platform partners.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20the%20games%20business%20whose%20audiences%20include%20publishers%2C%20investors%2C%20and%20platform%20partners.)

### Find paid placement opportunities

> Find gaming websites and newsletters offering paid placements or sponsored coverage, with audience data and clear sponsorship labeling.

[Open in Featured](https://featured.com/?prompt=Find%20gaming%20websites%20and%20newsletters%20offering%20paid%20placements%20or%20sponsored%20coverage%2C%20with%20audience%20data%20and%20clear%20sponsorship%20labeling.)

### Put your PR on autopilot

> Set up a daily workflow that finds gaming journalist requests and creator callouts, drafts responses with our press kit details, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20gaming%20journalist%20requests%20and%20creator%20callouts%2C%20drafts%20responses%20with%20our%20press%20kit%20details%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release announcing our release date, platforms, and the demo dropping alongside it.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20announcing%20our%20release%20date%2C%20platforms%2C%20and%20the%20demo%20dropping%20alongside%20it.)

### Newsjack a trending story

> What gaming stories are trending today? Find where our studio has a credible take, and draft same-day commentary for the reporters covering them.

[Open in Featured](https://featured.com/?prompt=What%20gaming%20stories%20are%20trending%20today%3F%20Find%20where%20our%20studio%20has%20a%20credible%20take%2C%20and%20draft%20same-day%20commentary%20for%20the%20reporters%20covering%20them.)

### Get featured in gaming Substacks

> Find Substack newsletters covering games and game development that feature indie titles or accept developer guest posts.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20games%20and%20game%20development%20that%20feature%20indie%20titles%20or%20accept%20developer%20guest%20posts.)

### Reach Medium's gaming writers

> Find Medium writers covering game design and industry analysis who feature developer perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20game%20design%20and%20industry%20analysis%20who%20feature%20developer%20perspectives.)

### Build your media resume

> Create a media resume of our studio's coverage, awards, and shipped titles to strengthen pitches to press and platform holders.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20our%20studio's%20coverage%2C%20awards%2C%20and%20shipped%20titles%20to%20strengthen%20pitches%20to%20press%20and%20platform%20holders.)

### Join the Reddit conversation

> Find subreddits for our genre and r/IndieGaming-style communities, and surface threads where a developer post about our process would be welcomed.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20for%20our%20genre%20and%20r%2FIndieGaming-style%20communities%2C%20and%20surface%20threads%20where%20a%20developer%20post%20about%20our%20process%20would%20be%20welcomed.)

### Activate Instagram influencers

> Find Instagram gaming creators whose audiences match our genre for launch-week content, with engagement rates.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20gaming%20creators%20whose%20audiences%20match%20our%20genre%20for%20launch-week%20content%2C%20with%20engagement%20rates.)

### Launch a TikTok collab

> Find TikTok gaming creators who move wishlists in our genre, ranked by engagement and audience overlap with our target players.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20gaming%20creators%20who%20move%20wishlists%20in%20our%20genre%2C%20ranked%20by%20engagement%20and%20audience%20overlap%20with%20our%20target%20players.)

### Draft a winning pitch

> Draft a 120-word pitch to a games journalist about our announcement, leading with the hook that makes our game a story, not just a release.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20games%20journalist%20about%20our%20announcement%2C%20leading%20with%20the%20hook%20that%20makes%20our%20game%20a%20story%2C%20not%20just%20a%20release.)

### Build a 90-day PR plan

> Build a 90-day PR plan from announcement to launch for an indie game — press embargoes, creator keys, demo moments, awards, and community beats.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20from%20announcement%20to%20launch%20for%20an%20indie%20game%20%E2%80%94%20press%20embargoes%2C%20creator%20keys%2C%20demo%20moments%2C%20awards%2C%20and%20community%20beats.)

### Prep for a media interview

> I'm being interviewed about monetization in our game. Prep me with likely questions and player-first talking points that hold up on Reddit.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20monetization%20in%20our%20game.%20Prep%20me%20with%20likely%20questions%20and%20player-first%20talking%20points%20that%20hold%20up%20on%20Reddit.)

## How gaming PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about indie development.” “Which podcasts book game devs?” “Does ChatGPT mention our game for ‘best upcoming indies’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every gaming PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for game studios in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer games press source requests from HARO, Connectively, X, and LinkedIn — development, business, and culture beats.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from game-dev craft pods to industry business programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best games like [comparable title]” — and whether yours appears.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find outlets accepting developer bylines on craft, production lessons, and community-first launches.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of games journalists — IGN-style consumer press and GamesIndustry-style trades.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Talk submissions and showcases — GDC, PAX-style events, and festival slots with deadlines.

### [Awards & Submissions](https://featured.com/product/features/awards)

Festival showcases and industry award categories that fit your genre — with submission windows tracked.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your game is covered, streamed, or included in a roundup — including creator videos.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See how comparable titles got covered at announcement and launch, and which hooks worked.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses with your press kit, and deliver results through launch.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Gaming PR — frequently asked questions

**What is gaming PR?**

Gaming PR is the practice of earning media coverage and credibility for studios and games — getting covered by games press, included in previews and roundups, booked on podcasts, selected for festival showcases, and recommended when players ask AI assistants what to play. It combines media relations, creator outreach, awards, and generative engine optimization (GEO).

**How do game studios get press coverage?**

The fastest paths are answering games-press source requests on HARO, Connectively, X, and LinkedIn; sequencing announcement and launch embargoes; developer bylines on craft; podcast guest spots; and festival submissions. Featured surfaces all of these in one chat and drafts pitches that lead with the hook that makes your game a story.

**How much does gaming PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many studios and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for gaming brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your game. When players ask “best games like [title]” or “best upcoming indies,” those answers are built from press coverage, reviews, and community discussion. Featured audits whether AI recommends your title for its genre prompts and tracks changes through your launch window.

**How do I get my studio mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: games press, reviews, creator coverage, Steam and community discussion, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for gaming sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Gaming topics — indie development, live-service models, player communities — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find gaming journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists covering indie games in our genre.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does gaming PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for gaming PR?**

Indie studio heads, publisher comms teams, esports organizations, and agencies scaling coverage for gaming clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which gaming awards and podcasts should we target?**

Start with festival showcases and industry award categories that fit your genre and stage, then let Featured track submission windows and fees. For podcasts, Featured's database tracks 814,000 active shows; describe your game in plain language and it returns gaming shows that actually book developers.

## PR for related industries

- [Tech PR](https://featured.com/industries/technology-pr)
- [Startup PR](https://featured.com/industries/startups-pr)
- [AI PR](https://featured.com/industries/artificial-intelligence-pr)
- [Ecommerce PR](https://featured.com/industries/ecommerce-dtc-pr)
- [SaaS PR](https://featured.com/industries/saas-pr)