# Healthcare PR Discover how healthcare PR professionals are using Featured to find and act on earned-media opportunities for health systems, providers, and digital health brands. [Open Featured Chat](https://featured.com/) ## Healthcare PR prompts to try in Featured Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send. ### Answer journalist requests > Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking healthcare sources on telehealth, staffing shortages, patient experience, or AI in medicine. [Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20healthcare%20sources%20on%20telehealth%2C%20staffing%20shortages%2C%20patient%20experience%2C%20or%20AI%20in%20medicine.) ### Respond to HARO queries > Find HARO queries from the last 48 hours that a physician or healthcare executive could answer about preventive care, healthcare costs, or clinical innovation. [Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20physician%20or%20healthcare%20executive%20could%20answer%20about%20preventive%20care%2C%20healthcare%20costs%2C%20or%20clinical%20innovation.) ### Land healthcare podcast interviews > Find active healthcare podcasts that interview clinicians, health system leaders, and digital health founders as guests. [Open in Featured](https://featured.com/?prompt=Find%20active%20healthcare%20podcasts%20that%20interview%20clinicians%2C%20health%20system%20leaders%2C%20and%20digital%20health%20founders%20as%20guests.) ### Audit your AI visibility > Do a GEO audit for my brand for the prompt "best telehealth platforms for primary care." Show how ChatGPT, Claude, Perplexity, and Gemini answer. [Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20telehealth%20platforms%20for%20primary%20care.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer.) ### Benchmark competitors in AI answers > Compare how my healthcare organization and competing providers appear when patients ask AI assistants where to seek care for our specialties. [Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20healthcare%20organization%20and%20competing%20providers%20appear%20when%20patients%20ask%20AI%20assistants%20where%20to%20seek%20care%20for%20our%20specialties.) ### Automate your GEO tracking > Every Monday, run a GEO audit on the top five prompts patients use to find services like ours, and email me changes in how AI describes us. [Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20the%20top%20five%20prompts%20patients%20use%20to%20find%20services%20like%20ours%2C%20and%20email%20me%20changes%20in%20how%20AI%20describes%20us.) ### Place a bylined article > Find publications accepting bylined articles from healthcare leaders on value-based care, clinician burnout, and responsible AI in clinical settings. [Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20healthcare%20leaders%20on%20value-based%20care%2C%20clinician%20burnout%2C%20and%20responsible%20AI%20in%20clinical%20settings.) ### Publish an op-ed > Find outlets accepting op-eds on health policy, and help me build an argument for expanding telehealth reimbursement permanently. [Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20health%20policy%2C%20and%20help%20me%20build%20an%20argument%20for%20expanding%20telehealth%20reimbursement%20permanently.) ### Land a guest post > Find healthcare industry blogs accepting guest posts on patient engagement, care coordination, or health equity initiatives. [Open in Featured](https://featured.com/?prompt=Find%20healthcare%20industry%20blogs%20accepting%20guest%20posts%20on%20patient%20engagement%2C%20care%20coordination%2C%20or%20health%20equity%20initiatives.) ### Build a healthcare media list > Build a media list of journalists covering healthcare and hospitals — including health tech and policy reporters — with their recent articles. [Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20healthcare%20and%20hospitals%20%E2%80%94%20including%20health%20tech%20and%20policy%20reporters%20%E2%80%94%20with%20their%20recent%20articles.) ### Get on healthcare conference stages > Find speaking opportunities at healthcare events like HIMSS and HLTH — panels, posters, and open CFPs with submission deadlines. [Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20healthcare%20events%20like%20HIMSS%20and%20HLTH%20%E2%80%94%20panels%2C%20posters%2C%20and%20open%20CFPs%20with%20submission%20deadlines.) ### Catch every brand mention > Find recent mentions of our health system across news, podcasts, and newsletters, and flag anything involving patient safety or ratings that needs leadership attention. [Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20health%20system%20across%20news%2C%20podcasts%2C%20and%20newsletters%2C%20and%20flag%20anything%20involving%20patient%20safety%20or%20ratings%20that%20needs%20leadership%20attention.) ### Automate your media monitoring > Every 2 hours, scan media for our organization's name and key service lines, summarize each mention, and email the digest to our comms team. [Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20organization's%20name%20and%20key%20service%20lines%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20our%20comms%20team.) ### Uncover every media opportunity > Find me media opportunities in healthcare this week — journalist requests, podcasts, bylines, awards, and speaking slots — prioritized for a digital health company. [Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20healthcare%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20prioritized%20for%20a%20digital%20health%20company.) ### Win healthcare awards > Find award opportunities for healthcare organizations, like Modern Healthcare's Best Places to Work and digital health award programs, with deadlines. [Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20healthcare%20organizations%2C%20like%20Modern%20Healthcare's%20Best%20Places%20to%20Work%20and%20digital%20health%20award%20programs%2C%20with%20deadlines.) ### Track competitor coverage > Find where competing health systems or health tech companies earned coverage in the past 30 days, and identify story angles we're missing. [Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20health%20systems%20or%20health%20tech%20companies%20earned%20coverage%20in%20the%20past%2030%20days%2C%20and%20identify%20story%20angles%20we're%20missing.) ### Partner with LinkedIn influencers > Find LinkedIn influencers who post about healthcare innovation, nursing, or hospital leadership, with engaged clinical audiences. [Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20healthcare%20innovation%2C%20nursing%2C%20or%20hospital%20leadership%2C%20with%20engaged%20clinical%20audiences.) ### Find paid placement opportunities > Find reputable health and wellness websites offering sponsored content or paid placements, with domain authority and editorial standards. [Open in Featured](https://featured.com/?prompt=Find%20reputable%20health%20and%20wellness%20websites%20offering%20sponsored%20content%20or%20paid%20placements%2C%20with%20domain%20authority%20and%20editorial%20standards.) ### Put your PR on autopilot > Set up a daily workflow that finds healthcare journalist requests, drafts responses vetted against our approved messaging, and sends them to me for clinical review before submission. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20healthcare%20journalist%20requests%2C%20drafts%20responses%20vetted%20against%20our%20approved%20messaging%2C%20and%20sends%20them%20to%20me%20for%20clinical%20review%20before%20submission.) ### Distribute a press release > I'd like to send a press release about our new clinical study results showing a 30% reduction in hospital readmissions. [Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20clinical%20study%20results%20showing%20a%2030%25%20reduction%20in%20hospital%20readmissions.) ### Newsjack a trending story > What health stories are trending today? Find ones where our clinicians can add evidence-based context, and draft rapid-response commentary for those reporters. [Open in Featured](https://featured.com/?prompt=What%20health%20stories%20are%20trending%20today%3F%20Find%20ones%20where%20our%20clinicians%20can%20add%20evidence-based%20context%2C%20and%20draft%20rapid-response%20commentary%20for%20those%20reporters.) ### Get featured in health Substacks > Find Substack newsletters covering healthcare and medicine that quote outside clinicians or accept expert guest essays. [Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20healthcare%20and%20medicine%20that%20quote%20outside%20clinicians%20or%20accept%20expert%20guest%20essays.) ### Reach Medium's health writers > Find Medium writers and publications covering digital health and patient stories who feature healthcare professionals. [Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20digital%20health%20and%20patient%20stories%20who%20feature%20healthcare%20professionals.) ### Build your media resume > Create a media resume from my clinical credentials, press quotes, and conference talks that positions me as a go-to expert source for health reporters. [Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20clinical%20credentials%2C%20press%20quotes%2C%20and%20conference%20talks%20that%20positions%20me%20as%20a%20go-to%20expert%20source%20for%20health%20reporters.) ### Join the Reddit conversation > Find subreddits where patients and clinicians discuss topics in our specialty, and surface threads where accurate medical information from our experts would help. [Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20patients%20and%20clinicians%20discuss%20topics%20in%20our%20specialty%2C%20and%20surface%20threads%20where%20accurate%20medical%20information%20from%20our%20experts%20would%20help.) ### Activate Instagram influencers > Find Instagram health creators — clinicians and credentialed educators — for a patient-education campaign, screened for medical accuracy. [Open in Featured](https://featured.com/?prompt=Find%20Instagram%20health%20creators%20%E2%80%94%20clinicians%20and%20credentialed%20educators%20%E2%80%94%20for%20a%20patient-education%20campaign%2C%20screened%20for%20medical%20accuracy.) ### Launch a TikTok collab > Find TikTok creators who are licensed healthcare professionals making patient education content, ranked by credibility and reach. [Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20are%20licensed%20healthcare%20professionals%20making%20patient%20education%20content%2C%20ranked%20by%20credibility%20and%20reach.) ### Draft a winning pitch > Draft a 120-word pitch to a health reporter about our new program cutting ER wait times, with the one data point that makes it a story. [Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20health%20reporter%20about%20our%20new%20program%20cutting%20ER%20wait%20times%2C%20with%20the%20one%20data%20point%20that%20makes%20it%20a%20story.) ### Build a 90-day PR plan > Build a 90-day PR plan for a healthcare organization launching a new service line — sequence local media, journalist requests, physician bylines, awards, and community stories. [Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20healthcare%20organization%20launching%20a%20new%20service%20line%20%E2%80%94%20sequence%20local%20media%2C%20journalist%20requests%2C%20physician%20bylines%2C%20awards%2C%20and%20community%20stories.) ### Prep for a media interview > Our chief medical officer is being interviewed about AI in diagnosis. Prep likely questions, patient-first talking points, and compliance-safe language. [Open in Featured](https://featured.com/?prompt=Our%20chief%20medical%20officer%20is%20being%20interviewed%20about%20AI%20in%20diagnosis.%20Prep%20likely%20questions%2C%20patient-first%20talking%20points%2C%20and%20compliance-safe%20language.) ## How healthcare PR professionals use Featured One chat, every PR job — from first pitch to placement report. 1. **Ask in plain language** — “Find journalist requests about telehealth.” “Which podcasts book health system leaders?” “How does ChatGPT describe our hospital?” 2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice. 3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text. ## Every healthcare PR job, in one platform Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for healthcare organizations in one place. ### [Journalist Requests](https://featured.com/product/features/journalist-requests) Answer health reporters' source requests from HARO, Connectively, X, and LinkedIn — clinical, policy, and business beats. ### [Find Podcasts](https://featured.com/product/features/find-podcasts) 814,000 active shows, searchable in plain language — from clinician-hosted pods to health-business programs. ### [GEO Visibility](https://featured.com/product/features/geo-audit) Track how ChatGPT, Claude, Perplexity, and Gemini answer patients asking where to seek care in your specialties. ### [Bylined Articles](https://featured.com/product/features/bylined-articles) Find health publications accepting physician and executive bylines on care delivery and health policy. ### [Find Journalists](https://featured.com/product/workflows/find-journalists) Build media lists of reporters covering hospitals, health tech, and policy — with recent articles. ### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities) Panels and CFPs — HIMSS, HLTH, and hundreds of clinical and health-business conferences. ### [Awards & Submissions](https://featured.com/product/features/awards) Modern Healthcare-style recognition programs and digital health awards — with deadlines tracked for you. ### [Media Monitoring](https://featured.com/product/features/media-monitoring) Know the moment your organization is quoted or covered — and flag anything touching patient safety fast. ### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility) See where competing systems and health tech companies get coverage, and the stories you're missing. ### [Workflows](https://featured.com/product/workflows) Always-on agents that find opportunities, draft compliant responses, and deliver results around the clock. ### [Featured Chat](https://featured.com/) An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request. ## Pricing Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage. - **Free** — $0. Free forever. - **Lite** — $39. Per month. - **Pro** — $79. Per month, billed annually at $948. - **Pro+** — $239. Per month, billed annually at $2,868. - **Team Lite** — $159. Per month, billed annually at $1,908. - **Team Pro** — $399. Per month, billed annually at $4,788. - **Team Pro+** — $1,199. Per month, billed annually at $14,388. ## Healthcare PR — frequently asked questions **What is healthcare PR?** Healthcare PR is the practice of earning media coverage and credibility for health systems, providers, and health companies — getting clinicians and executives quoted in health and local press, booked on podcasts, published in trade outlets, and cited when patients ask AI assistants where to seek care. It combines media relations, physician thought leadership, awards, and generative engine optimization (GEO), all within healthcare's compliance guardrails. **How do healthcare organizations get press coverage?** The fastest path is answering journalist requests: health reporters post source queries on HARO, Connectively, X, and LinkedIn every day, and credentialed clinical voices are exactly what they need. Layer on physician bylines, podcast guest spots, evidence-based commentary on trending health stories, and award submissions. Featured surfaces all of these in one chat and drafts responses your clinical review can approve. **How much does healthcare PR cost?** PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many healthcare organizations and their agency partners run Featured alongside their existing PR programs. **What is GEO (generative engine optimization) for healthcare brands?** GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your organization. When patients ask where to seek care or research a condition your specialists treat, those answers are built from press coverage, ratings, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time. **How do I get my organization mentioned in ChatGPT and Perplexity answers?** AI engines cite brands that appear consistently across credible sources: news coverage, health trades, quality ratings, patient communities, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly. **Is HARO still active for healthcare sources?** Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Health topics — telehealth, staffing, patient experience, AI in medicine — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically. **How do I find healthcare journalists to pitch?** Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about hospital staffing and telehealth policy.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold. **How long does healthcare PR take to show results?** Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish, plus any internal clinical or compliance review on your side. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits. **Who uses Featured for healthcare PR?** Health system communications teams, digital health founders, physicians building thought leadership, and agencies scaling coverage for healthcare clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel. **Which healthcare awards and podcasts should we target?** Start with the recognized programs — Modern Healthcare's Best Places to Work-style lists, digital health award programs, and your region's healthcare honors — then let Featured surface deadlines that fit. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns health shows that actually book clinicians and executives. ## PR for related industries - [Biotech PR](https://featured.com/industries/biotech-life-sciences-pr) - [Fitness & Wellness PR](https://featured.com/industries/fitness-wellness-pr) - [Insurance PR](https://featured.com/industries/insurance-pr) - [Tech PR](https://featured.com/industries/technology-pr) - [Nonprofit PR](https://featured.com/industries/nonprofit-pr)