# HR Tech PR Discover how HR tech PR professionals are using Featured to find and act on earned-media opportunities for HR tech companies and workplace brands. [Open Featured Chat](https://featured.com/) ## HR Tech PR prompts to try in Featured Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send. ### Answer journalist requests > Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking workplace sources on AI in hiring, return-to-office policies, or pay transparency. [Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20workplace%20sources%20on%20AI%20in%20hiring%2C%20return-to-office%20policies%2C%20or%20pay%20transparency.) ### Respond to HARO queries > Find HARO queries from the last 48 hours that an HR leader or workplace consultant could answer about hiring, retention, culture, or benefits. [Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20an%20HR%20leader%20or%20workplace%20consultant%20could%20answer%20about%20hiring%2C%20retention%2C%20culture%2C%20or%20benefits.) ### Land HR podcast interviews > Find active HR and future-of-work podcasts that interview CHROs, founders, and workplace researchers as guests. [Open in Featured](https://featured.com/?prompt=Find%20active%20HR%20and%20future-of-work%20podcasts%20that%20interview%20CHROs%2C%20founders%2C%20and%20workplace%20researchers%20as%20guests.) ### Audit your AI visibility > Do a GEO audit for my company for the prompt "best HR software for mid-size companies." Show how ChatGPT, Claude, Perplexity, and Gemini describe us. [Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20company%20for%20the%20prompt%20%22best%20HR%20software%20for%20mid-size%20companies.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20describe%20us.) ### Benchmark competitors in AI answers > Compare how my HR product and three competitors appear when buyers ask AI assistants for recommendations in our category. [Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20HR%20product%20and%20three%20competitors%20appear%20when%20buyers%20ask%20AI%20assistants%20for%20recommendations%20in%20our%20category.) ### Automate your GEO tracking > Every Monday, run a GEO audit on our top HR buying prompts and email me our AI share-of-voice trend. [Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20top%20HR%20buying%20prompts%20and%20email%20me%20our%20AI%20share-of-voice%20trend.) ### Place a bylined article > Find publications accepting bylined articles from HR leaders on skills-based hiring, AI policy at work, and what retention data really shows. [Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20HR%20leaders%20on%20skills-based%20hiring%2C%20AI%20policy%20at%20work%2C%20and%20what%20retention%20data%20really%20shows.) ### Publish an op-ed > Find outlets accepting op-eds on the workplace, and help me build an argument about why AI hiring tools need human accountability. [Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20the%20workplace%2C%20and%20help%20me%20build%20an%20argument%20about%20why%20AI%20hiring%20tools%20need%20human%20accountability.) ### Land a guest post > Find HR blogs accepting guest posts on people analytics, manager enablement, or benefits strategy. [Open in Featured](https://featured.com/?prompt=Find%20HR%20blogs%20accepting%20guest%20posts%20on%20people%20analytics%2C%20manager%20enablement%2C%20or%20benefits%20strategy.) ### Build an HR media list > Build a media list of workplace journalists — at outlets like HR Brew-style trades and business press work desks — with beats and recent stories. [Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20workplace%20journalists%20%E2%80%94%20at%20outlets%20like%20HR%20Brew-style%20trades%20and%20business%20press%20work%20desks%20%E2%80%94%20with%20beats%20and%20recent%20stories.) ### Get on HR stages > Find speaking opportunities at events like HR Technology Conference and SHRM Annual — session proposals with deadlines. [Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20HR%20Technology%20Conference%20and%20SHRM%20Annual%20%E2%80%94%20session%20proposals%20with%20deadlines.) ### Catch every brand mention > Find recent mentions of our company across HR trades, newsletters, analyst notes, and podcasts. [Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20company%20across%20HR%20trades%2C%20newsletters%2C%20analyst%20notes%2C%20and%20podcasts.) ### Automate your media monitoring > Every 2 hours, scan media for our brand and category terms, summarize each mention, and email the digest to our team. [Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20brand%20and%20category%20terms%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20our%20team.) ### Uncover every media opportunity > Find me media opportunities in HR this week — journalist requests, podcasts, bylines, awards, and speaking slots — for an HR tech company. [Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20HR%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20an%20HR%20tech%20company.) ### Win HR industry awards > Find award opportunities for HR products and workplaces, like Top HR Products and best-workplace lists, with deadlines and criteria. [Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20HR%20products%20and%20workplaces%2C%20like%20Top%20HR%20Products%20and%20best-workplace%20lists%2C%20with%20deadlines%20and%20criteria.) ### Track competitor coverage > Find where competing HR vendors earned press in the past 30 days and the research-driven angles we can own. [Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20HR%20vendors%20earned%20press%20in%20the%20past%2030%20days%20and%20the%20research-driven%20angles%20we%20can%20own.) ### Partner with LinkedIn influencers > Find LinkedIn influencers covering HR, talent, and the future of work — the voices CHROs actually follow — with engagement quality. [Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20HR%2C%20talent%2C%20and%20the%20future%20of%20work%20%E2%80%94%20the%20voices%20CHROs%20actually%20follow%20%E2%80%94%20with%20engagement%20quality.) ### Find paid placement opportunities > Find HR and business sites offering sponsored content or paid placements, with audience seniority data. [Open in Featured](https://featured.com/?prompt=Find%20HR%20and%20business%20sites%20offering%20sponsored%20content%20or%20paid%20placements%2C%20with%20audience%20seniority%20data.) ### Put your PR on autopilot > Set up a daily workflow that finds workplace journalist requests, drafts responses using our survey data, and queues them for approval. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20workplace%20journalist%20requests%2C%20drafts%20responses%20using%20our%20survey%20data%2C%20and%20queues%20them%20for%20approval.) ### Distribute a press release > I'd like to send a press release about our new workforce research report and its most surprising finding about AI at work. [Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20new%20workforce%20research%20report%20and%20its%20most%20surprising%20finding%20about%20AI%20at%20work.) ### Newsjack a trending story > What workplace stories are trending today — layoffs, RTO fights, viral work debates? Draft data-backed commentary and find the reporters covering them. [Open in Featured](https://featured.com/?prompt=What%20workplace%20stories%20are%20trending%20today%20%E2%80%94%20layoffs%2C%20RTO%20fights%2C%20viral%20work%20debates%3F%20Draft%20data-backed%20commentary%20and%20find%20the%20reporters%20covering%20them.) ### Get featured in work Substacks > Find Substack newsletters covering work culture and HR that feature guest experts or accept contributed essays. [Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20work%20culture%20and%20HR%20that%20feature%20guest%20experts%20or%20accept%20contributed%20essays.) ### Reach Medium's workplace writers > Find Medium writers covering careers and workplace culture who feature HR practitioner perspectives. [Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20careers%20and%20workplace%20culture%20who%20feature%20HR%20practitioner%20perspectives.) ### Build your media resume > Create a media resume of my press quotes, research, and conference talks to become a go-to workplace expert source. [Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20my%20press%20quotes%2C%20research%2C%20and%20conference%20talks%20to%20become%20a%20go-to%20workplace%20expert%20source.) ### Join the Reddit conversation > Find subreddits like r/humanresources where practitioners discuss tools and policies in our space, and surface threads worth an honest expert response. [Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2Fhumanresources%20where%20practitioners%20discuss%20tools%20and%20policies%20in%20our%20space%2C%20and%20surface%20threads%20worth%20an%20honest%20expert%20response.) ### Activate Instagram influencers > Find Instagram career and workplace creators whose audiences match our buyers for an employer-brand campaign. [Open in Featured](https://featured.com/?prompt=Find%20Instagram%20career%20and%20workplace%20creators%20whose%20audiences%20match%20our%20buyers%20for%20an%20employer-brand%20campaign.) ### Launch a TikTok collab > Find TikTok creators making career advice and workplace content, ranked by audience overlap with HR decision-makers and employees. [Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20making%20career%20advice%20and%20workplace%20content%2C%20ranked%20by%20audience%20overlap%20with%20HR%20decision-makers%20and%20employees.) ### Draft a winning pitch > Draft a 120-word pitch to a workplace reporter about our survey finding on what employees actually do with AI tools their companies don't know about. [Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20workplace%20reporter%20about%20our%20survey%20finding%20on%20what%20employees%20actually%20do%20with%20AI%20tools%20their%20companies%20don't%20know%20about.) ### Build a 90-day PR plan > Build a 90-day PR plan for an HR tech company — signature research launch, journalist requests, podcasts, bylines, and conference-season visibility. [Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20an%20HR%20tech%20company%20%E2%80%94%20signature%20research%20launch%2C%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20and%20conference-season%20visibility.) ### Prep for a media interview > I'm being interviewed about AI replacing HR jobs. Prep me with likely questions and grounded talking points that neither hype nor dismiss. [Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20AI%20replacing%20HR%20jobs.%20Prep%20me%20with%20likely%20questions%20and%20grounded%20talking%20points%20that%20neither%20hype%20nor%20dismiss.) ## How HR tech PR professionals use Featured One chat, every PR job — from first pitch to placement report. 1. **Ask in plain language** — “Find journalist requests about AI in hiring.” “Which podcasts book CHROs?” “How does ChatGPT describe our platform to HR buyers?” 2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice. 3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text. ## Every HR tech PR job, in one platform Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for HR and workplace brands in one place. ### [Journalist Requests](https://featured.com/product/features/journalist-requests) Answer workplace reporters' source requests from HARO, Connectively, X, and LinkedIn — hiring, RTO, pay transparency. ### [Find Podcasts](https://featured.com/product/features/find-podcasts) 814,000 active shows, searchable in plain language — from CHRO pods to future-of-work programs. ### [GEO Visibility](https://featured.com/product/features/geo-audit) Track how ChatGPT, Claude, Perplexity, and Gemini answer “best HR software for mid-size companies.” ### [Bylined Articles](https://featured.com/product/features/bylined-articles) Find HR outlets accepting practitioner bylines on skills-based hiring and AI policy at work. ### [Find Journalists](https://featured.com/product/workflows/find-journalists) Build media lists of workplace journalists — HR Brew-style trades and business press work desks. ### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities) Session proposals — HR Technology Conference and SHRM-style events, with deadlines tracked. ### [Awards & Submissions](https://featured.com/product/features/awards) Top HR Products and best-workplace lists — with deadlines and criteria tracked for you. ### [Media Monitoring](https://featured.com/product/features/media-monitoring) Know the moment your company or research is covered across HR trades and analyst notes. ### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility) See where competing HR vendors earned press, and the research-driven angles you can own. ### [Workflows](https://featured.com/product/workflows) Always-on agents that find opportunities, draft responses using your survey data, and deliver results. ### [Featured Chat](https://featured.com/) An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request. ## Pricing Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage. - **Free** — $0. Free forever. - **Lite** — $39. Per month. - **Pro** — $79. Per month, billed annually at $948. - **Pro+** — $239. Per month, billed annually at $2,868. - **Team Lite** — $159. Per month, billed annually at $1,908. - **Team Pro** — $399. Per month, billed annually at $4,788. - **Team Pro+** — $1,199. Per month, billed annually at $14,388. ## HR Tech PR — frequently asked questions **What is HR tech PR?** HR tech PR is the practice of earning media coverage and credibility for HR technology and workplace companies — getting leaders quoted in workplace press, research covered by business media, executives booked on podcasts, and named when buyers ask AI assistants for HR software recommendations. It combines media relations, research-driven storytelling, awards, and generative engine optimization (GEO). **How do HR companies get press coverage?** The fastest path is answering journalist requests: workplace reporters post source queries on HARO, Connectively, X, and LinkedIn daily — on AI in hiring, RTO, and pay transparency — and original survey data wins the quote. Layer on practitioner bylines, podcast guest spots, and award submissions. Featured surfaces all of these in one chat and drafts responses built on your research. **How much does HR tech PR cost?** PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many HR tech companies and their agency partners run Featured alongside their existing PR programs. **What is GEO (generative engine optimization) for workplace brands?** GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe your company. When buyers ask “best HR software for mid-size companies,” those answers are built from press coverage, review sites, analyst notes, and community discussion. Featured audits your AI share of voice for your buying prompts and tracks it weekly. **How do I get my company mentioned in ChatGPT and Perplexity answers?** AI engines cite brands that appear consistently across credible sources: HR trades, business press work desks, review sites, r/humanresources-style communities, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly. **Is HARO still active for HR tech sources?** Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Workplace topics — AI in hiring, return-to-office policies, pay transparency — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically. **How do I find HR tech journalists to pitch?** Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about AI hiring tools.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold. **How long does HR tech PR take to show results?** Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits. **Who uses Featured for HR tech PR?** HR tech founders and comms leads, CHROs and workplace researchers building profiles, and agencies scaling coverage for HR clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel. **Which HR tech awards and podcasts should we target?** Start with the recognized programs — Top HR Products-style honors and best-workplace lists — then let Featured track deadlines and criteria. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns HR and future-of-work shows that actually book practitioners. ## PR for related industries - [SaaS PR](https://featured.com/industries/saas-pr) - [Tech PR](https://featured.com/industries/technology-pr) - [AI PR](https://featured.com/industries/artificial-intelligence-pr) - [Education PR](https://featured.com/industries/education-edtech-pr) - [Startup PR](https://featured.com/industries/startups-pr)