# Insurance PR

Discover how insurance PR professionals are using Featured to find and act on earned-media opportunities for carriers, agencies, and insurtech brands.

[Open Featured Chat](https://featured.com/)

## Insurance PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking insurance sources on climate risk, home insurance costs, or AI in claims.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20insurance%20sources%20on%20climate%20risk%2C%20home%20insurance%20costs%2C%20or%20AI%20in%20claims.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that an insurance agent or actuary could answer about coverage decisions, premiums, or common claim mistakes.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20an%20insurance%20agent%20or%20actuary%20could%20answer%20about%20coverage%20decisions%2C%20premiums%2C%20or%20common%20claim%20mistakes.)

### Land insurance podcast interviews

> Find active insurance industry podcasts that interview agency owners, carriers, and insurtech founders as guests.

[Open in Featured](https://featured.com/?prompt=Find%20active%20insurance%20industry%20podcasts%20that%20interview%20agency%20owners%2C%20carriers%2C%20and%20insurtech%20founders%20as%20guests.)

### Audit your AI visibility

> Do a GEO audit for my company for the prompt "best small business insurance providers." Show how ChatGPT, Claude, Perplexity, and Gemini answer.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20company%20for%20the%20prompt%20%22best%20small%20business%20insurance%20providers.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer.)

### Benchmark competitors in AI answers

> Compare how my agency and three competitors appear when consumers ask AI assistants for insurance recommendations in our lines.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20agency%20and%20three%20competitors%20appear%20when%20consumers%20ask%20AI%20assistants%20for%20insurance%20recommendations%20in%20our%20lines.)

### Automate your GEO tracking

> Every Monday, run a GEO audit on our core insurance prompts and email me changes in how AI describes our coverage and reputation.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20core%20insurance%20prompts%20and%20email%20me%20changes%20in%20how%20AI%20describes%20our%20coverage%20and%20reputation.)

### Place a bylined article

> Find publications accepting bylined articles from insurance leaders on climate-driven pricing, parametric products, and modernizing claims.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20insurance%20leaders%20on%20climate-driven%20pricing%2C%20parametric%20products%2C%20and%20modernizing%20claims.)

### Publish an op-ed

> Find outlets accepting op-eds on insurance policy, and help me build an argument about fixing the home insurance availability crisis.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20insurance%20policy%2C%20and%20help%20me%20build%20an%20argument%20about%20fixing%20the%20home%20insurance%20availability%20crisis.)

### Land a guest post

> Find insurance industry blogs accepting guest posts on agency growth, embedded insurance, or risk management for businesses.

[Open in Featured](https://featured.com/?prompt=Find%20insurance%20industry%20blogs%20accepting%20guest%20posts%20on%20agency%20growth%2C%20embedded%20insurance%2C%20or%20risk%20management%20for%20businesses.)

### Build an insurance media list

> Build a media list of journalists covering insurance — trade reporters at Insurance Journal-style outlets and consumer finance writers — with recent stories.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20insurance%20%E2%80%94%20trade%20reporters%20at%20Insurance%20Journal-style%20outlets%20and%20consumer%20finance%20writers%20%E2%80%94%20with%20recent%20stories.)

### Get on insurance stages

> Find speaking opportunities at events like ITC Vegas and industry association conferences — panels and sessions with submission deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20events%20like%20ITC%20Vegas%20and%20industry%20association%20conferences%20%E2%80%94%20panels%20and%20sessions%20with%20submission%20deadlines.)

### Catch every brand mention

> Find recent mentions of our company across news, trades, and podcasts, and flag anything about claims disputes or ratings that needs attention.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20company%20across%20news%2C%20trades%2C%20and%20podcasts%2C%20and%20flag%20anything%20about%20claims%20disputes%20or%20ratings%20that%20needs%20attention.)

### Automate your media monitoring

> Every 2 hours, scan media for our brand and executive names, summarize each mention, and email the digest to our comms team.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20brand%20and%20executive%20names%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20our%20comms%20team.)

### Uncover every media opportunity

> Find me media opportunities in insurance this week — journalist requests, podcasts, bylines, awards, and speaking slots — for an insurtech.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20insurance%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20an%20insurtech.)

### Win insurance awards

> Find award opportunities for insurance companies and insurtechs, with entry deadlines and categories fitting a claims-technology company.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20insurance%20companies%20and%20insurtechs%2C%20with%20entry%20deadlines%20and%20categories%20fitting%20a%20claims-technology%20company.)

### Track competitor coverage

> Find where competing carriers or agencies earned press in the past 30 days, and the consumer-education angles they're leaving open.

[Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20carriers%20or%20agencies%20earned%20press%20in%20the%20past%2030%20days%2C%20and%20the%20consumer-education%20angles%20they're%20leaving%20open.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers covering insurance and risk whose audiences include brokers, carriers, and corporate risk managers.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20covering%20insurance%20and%20risk%20whose%20audiences%20include%20brokers%2C%20carriers%2C%20and%20corporate%20risk%20managers.)

### Find paid placement opportunities

> Find insurance and personal finance sites offering paid placements or sponsored content, with compliance-appropriate disclosure.

[Open in Featured](https://featured.com/?prompt=Find%20insurance%20and%20personal%20finance%20sites%20offering%20paid%20placements%20or%20sponsored%20content%2C%20with%20compliance-appropriate%20disclosure.)

### Put your PR on autopilot

> Set up a daily workflow that finds insurance journalist requests, drafts educational responses with our experts' credentials, and queues them for approval.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20insurance%20journalist%20requests%2C%20drafts%20educational%20responses%20with%20our%20experts'%20credentials%2C%20and%20queues%20them%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our expansion into five new states and what it means for underserved markets.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20expansion%20into%20five%20new%20states%20and%20what%20it%20means%20for%20underserved%20markets.)

### Newsjack a trending story

> What insurance stories are trending today — disasters, rate filings, coverage fights? Draft expert commentary that's empathetic and find the reporters covering them.

[Open in Featured](https://featured.com/?prompt=What%20insurance%20stories%20are%20trending%20today%20%E2%80%94%20disasters%2C%20rate%20filings%2C%20coverage%20fights%3F%20Draft%20expert%20commentary%20that's%20empathetic%20and%20find%20the%20reporters%20covering%20them.)

### Get featured in insurance Substacks

> Find Substack newsletters covering insurance and risk that feature practitioners or accept expert analysis.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20insurance%20and%20risk%20that%20feature%20practitioners%20or%20accept%20expert%20analysis.)

### Reach Medium's insurance writers

> Find Medium writers covering insurance, risk, and personal finance who feature industry professionals.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20covering%20insurance%2C%20risk%2C%20and%20personal%20finance%20who%20feature%20industry%20professionals.)

### Build your media resume

> Create a media resume of my industry credentials, press quotes, and talks to become a go-to source for insurance reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20of%20my%20industry%20credentials%2C%20press%20quotes%2C%20and%20talks%20to%20become%20a%20go-to%20source%20for%20insurance%20reporters.)

### Join the Reddit conversation

> Find subreddits like r/Insurance where consumers ask coverage questions, and surface threads where clear, honest answers from a professional would help.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2FInsurance%20where%20consumers%20ask%20coverage%20questions%2C%20and%20surface%20threads%20where%20clear%2C%20honest%20answers%20from%20a%20professional%20would%20help.)

### Activate Instagram influencers

> Find Instagram creators who make personal finance and home-ownership content for a consumer education campaign about coverage gaps.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20make%20personal%20finance%20and%20home-ownership%20content%20for%20a%20consumer%20education%20campaign%20about%20coverage%20gaps.)

### Launch a TikTok collab

> Find TikTok creators who explain insurance and money topics clearly and responsibly, with audience demographics.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20explain%20insurance%20and%20money%20topics%20clearly%20and%20responsibly%2C%20with%20audience%20demographics.)

### Draft a winning pitch

> Draft a 120-word pitch to a consumer reporter about our claims data showing the most common uncovered losses in our state.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20consumer%20reporter%20about%20our%20claims%20data%20showing%20the%20most%20common%20uncovered%20losses%20in%20our%20state.)

### Build a 90-day PR plan

> Build a 90-day PR plan for an insurance brand ahead of storm season — preparedness stories, journalist requests, local TV, and rapid-response monitoring.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20an%20insurance%20brand%20ahead%20of%20storm%20season%20%E2%80%94%20preparedness%20stories%2C%20journalist%20requests%2C%20local%20TV%2C%20and%20rapid-response%20monitoring.)

### Prep for a media interview

> I'm being interviewed about rising premiums. Prep me with likely questions and talking points that explain causes without sounding defensive.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20rising%20premiums.%20Prep%20me%20with%20likely%20questions%20and%20talking%20points%20that%20explain%20causes%20without%20sounding%20defensive.)

## How insurance PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about climate risk.” “Which podcasts book insurance leaders?” “How does ChatGPT answer ‘best small business insurance’?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every insurance PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for insurance companies in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer insurance and consumer reporters' source requests from HARO, Connectively, X, and LinkedIn.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from industry pods to consumer money programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best small business insurance providers.”

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find insurance trades accepting executive bylines on climate risk, parametric products, and modern claims.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of insurance trade reporters and consumer finance writers — with recent stories.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

Panels and sessions — ITC Vegas-style events and association conferences, with deadlines tracked.

### [Awards & Submissions](https://featured.com/product/features/awards)

Industry innovation awards and insurtech recognition programs — with entry windows tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your company is mentioned — and flag claims-dispute or ratings stories fast.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where competing carriers and agencies earned press, and the consumer-education angles left open.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft empathetic expert responses, and deliver results through storm season.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Insurance PR — frequently asked questions

**What is insurance PR?**

Insurance PR is the practice of earning media coverage and credibility for carriers, agencies, and insurtechs — getting executives and agents quoted in trade and consumer press, published in industry outlets, booked on podcasts, and named when customers ask AI assistants for coverage recommendations. It combines media relations, consumer education, awards, and generative engine optimization (GEO).

**How do insurance companies get press coverage?**

The fastest path is answering journalist requests: insurance and consumer-finance reporters post source queries on HARO, Connectively, X, and LinkedIn daily — especially around climate risk, premiums, and claims. Layer on executive bylines, podcast guest spots, empathetic rapid response when disasters hit, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does insurance PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many insurance companies and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for insurance brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your company. When customers ask “best small business insurance” or “is [coverage] worth it,” those answers are built from press coverage, ratings, and educational content across the web. Featured audits your AI visibility for your lines' prompts and tracks changes over time.

**How do I get my company mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: consumer finance press, insurance trades, ratings agencies cited by media, educational guides, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for insurance sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Insurance topics — climate risk, home premiums, AI in claims, coverage gaps — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find insurance journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about home insurance availability.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does insurance PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for insurance PR?**

Agency principals building local authority, carrier comms teams, insurtech founders, and agencies scaling coverage for insurance clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which insurance awards and podcasts should we target?**

Start with industry innovation awards and insurtech recognition programs, plus your state association honors, then let Featured track entry windows and categories. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns insurance and money shows that actually book professionals like you.

## PR for related industries

- [Financial Services PR](https://featured.com/industries/financial-services-pr)
- [Fintech PR](https://featured.com/industries/fintech-pr)
- [Real Estate PR](https://featured.com/industries/real-estate-pr)
- [Legal PR](https://featured.com/industries/legal-pr)
- [Healthcare PR](https://featured.com/industries/healthcare-pr)