# Law Firm PR

Discover how law firm PR professionals are using Featured to find and act on earned-media opportunities for law firms and legal-services brands.

[Open Featured Chat](https://featured.com/)

## Law Firm PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking legal experts on employment law, data privacy, or high-profile litigation trends.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20legal%20experts%20on%20employment%20law%2C%20data%20privacy%2C%20or%20high-profile%20litigation%20trends.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that an attorney could answer about small business law, estate planning, or consumer rights.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20an%20attorney%20could%20answer%20about%20small%20business%20law%2C%20estate%20planning%2C%20or%20consumer%20rights.)

### Land legal podcast interviews

> Find active legal podcasts that interview practicing attorneys and law firm leaders as guests, including shows on legal tech and law practice management.

[Open in Featured](https://featured.com/?prompt=Find%20active%20legal%20podcasts%20that%20interview%20practicing%20attorneys%20and%20law%20firm%20leaders%20as%20guests%2C%20including%20shows%20on%20legal%20tech%20and%20law%20practice%20management.)

### Audit your AI visibility

> Do a GEO audit for my firm for the prompt "best personal injury lawyers near me." Show how ChatGPT, Claude, Perplexity, and Gemini answer for our market.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20firm%20for%20the%20prompt%20%22best%20personal%20injury%20lawyers%20near%20me.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer%20for%20our%20market.)

### Benchmark competitors in AI answers

> Compare how my firm and three competing firms appear when potential clients ask AI assistants for attorney recommendations in our practice areas.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20firm%20and%20three%20competing%20firms%20appear%20when%20potential%20clients%20ask%20AI%20assistants%20for%20attorney%20recommendations%20in%20our%20practice%20areas.)

### Automate your GEO tracking

> Every Monday, run a GEO audit for our practice-area prompts like "top employment lawyers in [city]" and email me visibility changes.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20our%20practice-area%20prompts%20like%20%22top%20employment%20lawyers%20in%20%5Bcity%5D%22%20and%20email%20me%20visibility%20changes.)

### Place a bylined article

> Find publications accepting bylined articles from attorneys on regulatory changes, compliance risks, and litigation trends in our practice areas.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20attorneys%20on%20regulatory%20changes%2C%20compliance%20risks%2C%20and%20litigation%20trends%20in%20our%20practice%20areas.)

### Publish an op-ed

> Find outlets accepting op-eds on legal policy, and help me shape an argument on how AI is changing access to justice.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20legal%20policy%2C%20and%20help%20me%20shape%20an%20argument%20on%20how%20AI%20is%20changing%20access%20to%20justice.)

### Land a guest post

> Find legal industry blogs accepting guest posts on law firm management, legal technology adoption, or client development.

[Open in Featured](https://featured.com/?prompt=Find%20legal%20industry%20blogs%20accepting%20guest%20posts%20on%20law%20firm%20management%2C%20legal%20technology%20adoption%2C%20or%20client%20development.)

### Build a legal media list

> Build a media list of journalists covering law and the courts — legal trade reporters and mainstream journalists on the justice beat — with recent articles.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20law%20and%20the%20courts%20%E2%80%94%20legal%20trade%20reporters%20and%20mainstream%20journalists%20on%20the%20justice%20beat%20%E2%80%94%20with%20recent%20articles.)

### Get on legal conference stages

> Find speaking opportunities at legal events like Legalweek and bar association conferences — CLE panels and session proposals with deadlines.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20legal%20events%20like%20Legalweek%20and%20bar%20association%20conferences%20%E2%80%94%20CLE%20panels%20and%20session%20proposals%20with%20deadlines.)

### Catch every brand mention

> Find recent mentions of our firm and named partners across news, legal trades, and podcasts, including case coverage where we're counsel of record.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20firm%20and%20named%20partners%20across%20news%2C%20legal%20trades%2C%20and%20podcasts%2C%20including%20case%20coverage%20where%20we're%20counsel%20of%20record.)

### Automate your media monitoring

> Every 2 hours, scan media for our firm name and our partners' names, summarize each mention, and email the digest to our marketing team.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20firm%20name%20and%20our%20partners'%20names%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20our%20marketing%20team.)

### Uncover every media opportunity

> Find me media opportunities in legal this week — journalist requests, podcasts, bylines, awards, and speaking slots — for a mid-size litigation firm.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20legal%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20a%20mid-size%20litigation%20firm.)

### Win legal industry awards

> Find award and ranking opportunities for law firms, like Chambers, Legal 500, and Super Lawyers nominations, with submission windows and requirements.

[Open in Featured](https://featured.com/?prompt=Find%20award%20and%20ranking%20opportunities%20for%20law%20firms%2C%20like%20Chambers%2C%20Legal%20500%2C%20and%20Super%20Lawyers%20nominations%2C%20with%20submission%20windows%20and%20requirements.)

### Track competitor coverage

> Find where competing firms in our practice areas earned press in the past 30 days, which reporters covered them, and commentary opportunities we missed.

[Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20firms%20in%20our%20practice%20areas%20earned%20press%20in%20the%20past%2030%20days%2C%20which%20reporters%20covered%20them%2C%20and%20commentary%20opportunities%20we%20missed.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers who post about legal industry trends, in-house counsel priorities, or legal careers, with engaged professional followings.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20legal%20industry%20trends%2C%20in-house%20counsel%20priorities%2C%20or%20legal%20careers%2C%20with%20engaged%20professional%20followings.)

### Find paid placement opportunities

> Find legal directories and law-focused websites offering paid placements or sponsored profiles, with domain authority and bar-compliance considerations.

[Open in Featured](https://featured.com/?prompt=Find%20legal%20directories%20and%20law-focused%20websites%20offering%20paid%20placements%20or%20sponsored%20profiles%2C%20with%20domain%20authority%20and%20bar-compliance%20considerations.)

### Put your PR on autopilot

> Set up a daily workflow that finds journalist requests in our practice areas, drafts responses with appropriate legal disclaimers, and routes them to me for review.

[Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20journalist%20requests%20in%20our%20practice%20areas%2C%20drafts%20responses%20with%20appropriate%20legal%20disclaimers%2C%20and%20routes%20them%20to%20me%20for%20review.)

### Distribute a press release

> I'd like to send a press release about our firm's significant appellate win and what the precedent means for employers in our state.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20firm's%20significant%20appellate%20win%20and%20what%20the%20precedent%20means%20for%20employers%20in%20our%20state.)

### Newsjack a trending story

> What legal stories are trending today — major rulings, new regulations, high-profile cases? Draft attorney commentary and find the journalists covering them.

[Open in Featured](https://featured.com/?prompt=What%20legal%20stories%20are%20trending%20today%20%E2%80%94%20major%20rulings%2C%20new%20regulations%2C%20high-profile%20cases%3F%20Draft%20attorney%20commentary%20and%20find%20the%20journalists%20covering%20them.)

### Get featured in legal Substacks

> Find Substack newsletters covering law, courts, and legal business that quote practicing attorneys or accept guest analysis.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20law%2C%20courts%2C%20and%20legal%20business%20that%20quote%20practicing%20attorneys%20or%20accept%20guest%20analysis.)

### Reach Medium's legal writers

> Find Medium writers and publications covering law and justice topics who feature attorney perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20law%20and%20justice%20topics%20who%20feature%20attorney%20perspectives.)

### Build your media resume

> Create a media resume from my case highlights, press quotes, and CLE talks that positions me as a citable expert for legal reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20case%20highlights%2C%20press%20quotes%2C%20and%20CLE%20talks%20that%20positions%20me%20as%20a%20citable%20expert%20for%20legal%20reporters.)

### Join the Reddit conversation

> Find subreddits where people ask general questions in our practice areas, and surface threads where educational, non-advisory legal information would help.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20people%20ask%20general%20questions%20in%20our%20practice%20areas%2C%20and%20surface%20threads%20where%20educational%2C%20non-advisory%20legal%20information%20would%20help.)

### Activate Instagram influencers

> Find Instagram creators who make legal education content for consumers and small businesses, screened for accuracy and bar-rule sensitivity.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20make%20legal%20education%20content%20for%20consumers%20and%20small%20businesses%2C%20screened%20for%20accuracy%20and%20bar-rule%20sensitivity.)

### Launch a TikTok collab

> Find TikTok lawyers and legal educators with strong followings, and evaluate partnership fit for our consumer practice.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20lawyers%20and%20legal%20educators%20with%20strong%20followings%2C%20and%20evaluate%20partnership%20fit%20for%20our%20consumer%20practice.)

### Draft a winning pitch

> Draft a 120-word pitch to a business reporter offering our employment partner's analysis of the new noncompete rules, with one surprising client trend.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20business%20reporter%20offering%20our%20employment%20partner's%20analysis%20of%20the%20new%20noncompete%20rules%2C%20with%20one%20surprising%20client%20trend.)

### Build a 90-day PR plan

> Build a 90-day PR plan to establish our managing partner as the go-to voice on data privacy law — journalist requests, bylines, podcasts, and a signature research report.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20to%20establish%20our%20managing%20partner%20as%20the%20go-to%20voice%20on%20data%20privacy%20law%20%E2%80%94%20journalist%20requests%2C%20bylines%2C%20podcasts%2C%20and%20a%20signature%20research%20report.)

### Prep for a media interview

> I'm being interviewed about a controversial case in our practice area. Prep me with likely questions, ethically safe talking points, and privilege boundaries.

[Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20a%20controversial%20case%20in%20our%20practice%20area.%20Prep%20me%20with%20likely%20questions%2C%20ethically%20safe%20talking%20points%2C%20and%20privilege%20boundaries.)

## How law firm PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about employment law.” “Which podcasts book practicing attorneys?” “How does ChatGPT answer ‘best lawyers near me’ for our practice areas?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every law firm PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for law firms in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer legal reporters' source requests from HARO, Connectively, X, and LinkedIn — rulings, regulations, and practice trends.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from legal-industry pods to consumer law programs.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best [practice area] lawyers in [city]” — and whether your firm appears.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find legal trades and business outlets accepting attorney bylines on regulatory change and litigation trends.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of legal trade reporters and justice-beat journalists — with recent articles.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

CLE panels and sessions — Legalweek-style events and bar association conferences.

### [Awards & Submissions](https://featured.com/product/features/awards)

Chambers, Legal 500, and Super Lawyers submissions — with nomination windows tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your firm or partners are quoted, covered, or cited — including case coverage.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where competing firms get press in your practice areas, and the commentary slots you're missing.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses with appropriate disclaimers, and deliver results.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Law Firm PR — frequently asked questions

**What is legal PR?**

Law firm PR is the practice of earning media coverage and credibility for attorneys and firms — getting partners quoted in legal and business press, booked on podcasts, published in trade outlets, ranked in directories, and named when potential clients ask AI assistants for lawyer recommendations. It combines media relations, attorney thought leadership, rankings, and generative engine optimization (GEO), within bar advertising rules.

**How do law firms get press coverage?**

The fastest path is answering journalist requests: reporters covering law, courts, and business post source queries on HARO, Connectively, X, and LinkedIn daily, and they need credentialed attorneys who can explain rulings in plain English. Layer on attorney bylines, podcast guest spots, rapid commentary on major decisions, and directory submissions. Featured surfaces all of these in one chat and drafts responses with appropriate disclaimers.

**How much does legal PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many law firms and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for law firms?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend your firm. When potential clients ask “best employment lawyers in [city],” those answers are built from press coverage, directories, and structured content across the web. Featured audits your AI visibility for your practice-area prompts and tracks changes over time.

**How do I get my firm mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: legal trade coverage, directories like Chambers, court coverage, business press, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for legal sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Legal topics — employment law, data privacy, litigation trends, regulatory change — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find legal journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about noncompete rules.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does legal PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish, plus any ethics or client-conflict review on your side. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for legal PR?**

Managing partners building firm profile, marketing directors at firms, legaltech founders, and agencies scaling coverage for legal clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which legal awards and podcasts should we target?**

Start with the recognized programs — Chambers, Legal 500, and Super Lawyers — plus practice-area and regional honors, then let Featured surface submission windows and requirements. For podcasts, Featured's database tracks 814,000 active shows; describe your practice in plain language and it returns legal shows that actually book practicing attorneys.

## PR for related industries

- [Financial Services PR](https://featured.com/industries/financial-services-pr)
- [Insurance PR](https://featured.com/industries/insurance-pr)
- [Real Estate PR](https://featured.com/industries/real-estate-pr)
- [Tech PR](https://featured.com/industries/technology-pr)
- [Healthcare PR](https://featured.com/industries/healthcare-pr)