# Real Estate PR Discover how real estate PR professionals are using Featured to find and act on earned-media opportunities for brokerages, agents, and proptech brands. [Open Featured Chat](https://featured.com/) ## Real Estate PR prompts to try in Featured Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send. ### Answer journalist requests > Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking real estate sources on mortgage rates, housing inventory, or first-time buyer trends. [Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20real%20estate%20sources%20on%20mortgage%20rates%2C%20housing%20inventory%2C%20or%20first-time%20buyer%20trends.) ### Respond to HARO queries > Find HARO queries from the last 48 hours that a real estate broker or investor could answer about home buying, selling strategies, or market predictions. [Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20real%20estate%20broker%20or%20investor%20could%20answer%20about%20home%20buying%2C%20selling%20strategies%2C%20or%20market%20predictions.) ### Land real estate podcast interviews > Find active real estate podcasts that interview agents, investors, and proptech founders as guests, from house-flipping shows to commercial real estate programs. [Open in Featured](https://featured.com/?prompt=Find%20active%20real%20estate%20podcasts%20that%20interview%20agents%2C%20investors%2C%20and%20proptech%20founders%20as%20guests%2C%20from%20house-flipping%20shows%20to%20commercial%20real%20estate%20programs.) ### Audit your AI visibility > Do a GEO audit for my brokerage for the prompt "best real estate agents in my city." Show how ChatGPT, Claude, Perplexity, and Gemini answer and whether we appear. [Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brokerage%20for%20the%20prompt%20%22best%20real%20estate%20agents%20in%20my%20city.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer%20and%20whether%20we%20appear.) ### Benchmark competitors in AI answers > Compare how my brokerage and the top three competing firms in our market appear when buyers ask AI assistants for agent recommendations. [Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20brokerage%20and%20the%20top%20three%20competing%20firms%20in%20our%20market%20appear%20when%20buyers%20ask%20AI%20assistants%20for%20agent%20recommendations.) ### Automate your GEO tracking > Every Monday, run a GEO audit for "top realtors in [our metro]" and our other key prompts, and email me changes in how AI describes our team. [Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20%22top%20realtors%20in%20%5Bour%20metro%5D%22%20and%20our%20other%20key%20prompts%2C%20and%20email%20me%20changes%20in%20how%20AI%20describes%20our%20team.) ### Place a bylined article > Find publications accepting bylined articles from real estate professionals on market analysis, investment strategy, and negotiation tactics. [Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20real%20estate%20professionals%20on%20market%20analysis%2C%20investment%20strategy%2C%20and%20negotiation%20tactics.) ### Publish an op-ed > Find outlets accepting op-eds on housing policy, and help me build an argument about zoning reform and the missing-middle housing shortage. [Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20on%20housing%20policy%2C%20and%20help%20me%20build%20an%20argument%20about%20zoning%20reform%20and%20the%20missing-middle%20housing%20shortage.) ### Land a guest post > Find real estate blogs and investor sites accepting guest posts on rental property management, market timing, or agent marketing. [Open in Featured](https://featured.com/?prompt=Find%20real%20estate%20blogs%20and%20investor%20sites%20accepting%20guest%20posts%20on%20rental%20property%20management%2C%20market%20timing%2C%20or%20agent%20marketing.) ### Build a real estate media list > Build a media list of journalists covering housing and real estate — local business reporters plus writers at outlets like Inman-style trades — with recent stories. [Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20covering%20housing%20and%20real%20estate%20%E2%80%94%20local%20business%20reporters%20plus%20writers%20at%20outlets%20like%20Inman-style%20trades%20%E2%80%94%20with%20recent%20stories.) ### Get on real estate stages > Find speaking opportunities at real estate events like Inman Connect and local realtor association conferences — panels and session CFPs with deadlines. [Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20at%20real%20estate%20events%20like%20Inman%20Connect%20and%20local%20realtor%20association%20conferences%20%E2%80%94%20panels%20and%20session%20CFPs%20with%20deadlines.) ### Catch every brand mention > Find recent mentions of our brokerage and our agents across news, podcasts, and local media, including client reviews cited in articles. [Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20our%20brokerage%20and%20our%20agents%20across%20news%2C%20podcasts%2C%20and%20local%20media%2C%20including%20client%20reviews%20cited%20in%20articles.) ### Automate your media monitoring > Every 2 hours, scan media for our brokerage name and our top agents' names, summarize each mention, and email the digest to me. [Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20our%20brokerage%20name%20and%20our%20top%20agents'%20names%2C%20summarize%20each%20mention%2C%20and%20email%20the%20digest%20to%20me.) ### Uncover every media opportunity > Find me media opportunities in real estate this week — journalist requests, podcasts, bylines, awards, and speaking slots — for a residential team leader. [Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20real%20estate%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20for%20a%20residential%20team%20leader.) ### Win real estate awards > Find award opportunities for real estate professionals, like Inman's Innovator Awards, HousingWire lists, and local "top agent" programs, with deadlines. [Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20real%20estate%20professionals%2C%20like%20Inman's%20Innovator%20Awards%2C%20HousingWire%20lists%2C%20and%20local%20%22top%20agent%22%20programs%2C%20with%20deadlines.) ### Track competitor coverage > Find where competing brokerages in our market earned press in the past 30 days, and identify local story angles they're missing that we can own. [Open in Featured](https://featured.com/?prompt=Find%20where%20competing%20brokerages%20in%20our%20market%20earned%20press%20in%20the%20past%2030%20days%2C%20and%20identify%20local%20story%20angles%20they're%20missing%20that%20we%20can%20own.) ### Partner with LinkedIn influencers > Find LinkedIn influencers who post about real estate investing, housing markets, or proptech, with engaged professional audiences. [Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20real%20estate%20investing%2C%20housing%20markets%2C%20or%20proptech%2C%20with%20engaged%20professional%20audiences.) ### Find paid placement opportunities > Find real estate and personal finance websites that offer paid placements or sponsored articles, with domain ratings and pricing. [Open in Featured](https://featured.com/?prompt=Find%20real%20estate%20and%20personal%20finance%20websites%20that%20offer%20paid%20placements%20or%20sponsored%20articles%2C%20with%20domain%20ratings%20and%20pricing.) ### Put your PR on autopilot > Set up a daily workflow that finds real estate journalist requests, drafts responses using my market data and voice, and sends them to me for one-click approval. [Open in Featured](https://featured.com/?prompt=Set%20up%20a%20daily%20workflow%20that%20finds%20real%20estate%20journalist%20requests%2C%20drafts%20responses%20using%20my%20market%20data%20and%20voice%2C%20and%20sends%20them%20to%20me%20for%20one-click%20approval.) ### Distribute a press release > I'd like to send a press release about our brokerage's record quarter and expansion into two new neighborhoods. [Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20brokerage's%20record%20quarter%20and%20expansion%20into%20two%20new%20neighborhoods.) ### Newsjack a trending story > What housing stories are trending today — rate moves, market reports, policy changes? Draft local-angle commentary and find the reporters covering them. [Open in Featured](https://featured.com/?prompt=What%20housing%20stories%20are%20trending%20today%20%E2%80%94%20rate%20moves%2C%20market%20reports%2C%20policy%20changes%3F%20Draft%20local-angle%20commentary%20and%20find%20the%20reporters%20covering%20them.) ### Get featured in real estate Substacks > Find Substack newsletters covering housing markets and real estate investing that quote practitioners or accept guest analysis. [Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20housing%20markets%20and%20real%20estate%20investing%20that%20quote%20practitioners%20or%20accept%20guest%20analysis.) ### Reach Medium's real estate writers > Find Medium writers and publications covering real estate investing and homeownership who feature industry voices. [Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20real%20estate%20investing%20and%20homeownership%20who%20feature%20industry%20voices.) ### Build your media resume > Create a media resume from my past press quotes, market commentary, and speaking history to establish me as a go-to local housing expert. [Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20past%20press%20quotes%2C%20market%20commentary%2C%20and%20speaking%20history%20to%20establish%20me%20as%20a%20go-to%20local%20housing%20expert.) ### Join the Reddit conversation > Find subreddits like r/RealEstate and local city subreddits where buyers ask questions, and surface threads where honest agent expertise would be welcomed. [Open in Featured](https://featured.com/?prompt=Find%20subreddits%20like%20r%2FRealEstate%20and%20local%20city%20subreddits%20where%20buyers%20ask%20questions%2C%20and%20surface%20threads%20where%20honest%20agent%20expertise%20would%20be%20welcomed.) ### Activate Instagram influencers > Find Instagram creators in home, design, and local lifestyle niches for a partnership promoting our new development's model homes. [Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20in%20home%2C%20design%2C%20and%20local%20lifestyle%20niches%20for%20a%20partnership%20promoting%20our%20new%20development's%20model%20homes.) ### Launch a TikTok collab > Find TikTok creators who make home tours and first-time buyer education content in our region, with engagement data. [Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20make%20home%20tours%20and%20first-time%20buyer%20education%20content%20in%20our%20region%2C%20with%20engagement%20data.) ### Draft a winning pitch > Draft a 120-word pitch to a local business reporter about our data showing where first-time buyers in our metro are actually finding homes under the median price. [Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20local%20business%20reporter%20about%20our%20data%20showing%20where%20first-time%20buyers%20in%20our%20metro%20are%20actually%20finding%20homes%20under%20the%20median%20price.) ### Build a 90-day PR plan > Build a 90-day PR plan for a real estate team entering a new market — local media introductions, journalist requests, a market-report launch, and community stories. [Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20real%20estate%20team%20entering%20a%20new%20market%20%E2%80%94%20local%20media%20introductions%2C%20journalist%20requests%2C%20a%20market-report%20launch%2C%20and%20community%20stories.) ### Prep for a media interview > I'm being interviewed on local TV about whether it's a good time to buy. Prep me with likely questions, data-backed talking points, and quotable one-liners. [Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20on%20local%20TV%20about%20whether%20it's%20a%20good%20time%20to%20buy.%20Prep%20me%20with%20likely%20questions%2C%20data-backed%20talking%20points%2C%20and%20quotable%20one-liners.) ## How real estate PR professionals use Featured One chat, every PR job — from first pitch to placement report. 1. **Ask in plain language** — “Find journalist requests about mortgage rates.” “Which podcasts book real estate investors?” “How does ChatGPT answer ‘best agents in our city’?” 2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice. 3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text. ## Every real estate PR job, in one platform Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for real estate professionals in one place. ### [Journalist Requests](https://featured.com/product/features/journalist-requests) Answer housing reporters' source requests from HARO, Connectively, X, and LinkedIn — rates, inventory, and buyer trends. ### [Find Podcasts](https://featured.com/product/features/find-podcasts) 814,000 active shows, searchable in plain language — from investor pods to local market programs. ### [GEO Visibility](https://featured.com/product/features/geo-audit) Track how ChatGPT, Claude, Perplexity, and Gemini answer “best real estate agents in [your city]” — and whether you appear. ### [Bylined Articles](https://featured.com/product/features/bylined-articles) Find outlets accepting contributed articles on market analysis, investing, and negotiation. ### [Find Journalists](https://featured.com/product/workflows/find-journalists) Build media lists of local business reporters and Inman-style trade writers — with recent stories. ### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities) Panels and sessions — Inman Connect-style events and realtor association conferences. ### [Awards & Submissions](https://featured.com/product/features/awards) Inman Innovator-style awards, HousingWire lists, and local “top agent” programs — deadlines tracked. ### [Media Monitoring](https://featured.com/product/features/media-monitoring) Know the moment your brokerage or agents are quoted, reviewed, or linked anywhere. ### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility) See where competing brokerages get press, and the local angles they're missing. ### [Workflows](https://featured.com/product/workflows) Always-on agents that find opportunities, draft responses with your market data, and deliver results. ### [Featured Chat](https://featured.com/) An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request. ## Pricing Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage. - **Free** — $0. Free forever. - **Lite** — $39. Per month. - **Pro** — $79. Per month, billed annually at $948. - **Pro+** — $239. Per month, billed annually at $2,868. - **Team Lite** — $159. Per month, billed annually at $1,908. - **Team Pro** — $399. Per month, billed annually at $4,788. - **Team Pro+** — $1,199. Per month, billed annually at $14,388. ## Real Estate PR — frequently asked questions **What is real estate PR?** Real estate PR is the practice of earning media coverage and credibility for agents, brokerages, developers, and proptech companies — getting quoted in local and national housing press, booked on podcasts, published as a market expert, and named when buyers ask AI assistants for agent recommendations. It combines media relations, local expertise, awards, and generative engine optimization (GEO). **How do real estate professionals get press coverage?** The fastest path is answering journalist requests: housing reporters post source queries on HARO, Connectively, X, and LinkedIn daily, and they need local experts with real transaction data. Layer on market-analysis bylines, podcast guest spots, rapid commentary when rates move or reports drop, and local award submissions. Featured surfaces all of these in one chat and drafts the responses for you. **How much does real estate PR cost?** PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many brokerages and their agency partners run Featured alongside their existing PR programs. **What is GEO (generative engine optimization) for real estate brands?** GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini recommend you. When buyers ask “best real estate agents in [city]” or research neighborhoods, those answers are built from local press, reviews, and structured content across the web. Featured audits your AI visibility for your market's prompts and tracks changes over time. **How do I get my brokerage mentioned in ChatGPT and Perplexity answers?** AI engines cite brands that appear consistently across credible sources: local news coverage, trade press, agent reviews, neighborhood guides, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly. **Is HARO still active for real estate sources?** Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Housing topics — mortgage rates, inventory, first-time buyers, market forecasts — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically. **How do I find real estate journalists to pitch?** Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about housing affordability in our metro.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold. **How long does real estate PR take to show results?** Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits. **Who uses Featured for real estate PR?** Agents and team leads building local authority, brokerage marketing teams, proptech founders, and agencies scaling coverage for real estate clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel. **Which real estate awards and podcasts should we target?** Start with the recognized programs — Inman's Innovator-style awards, HousingWire lists, and your local business journal's “top agent” programs — then let Featured surface deadlines that fit. For podcasts, Featured's database tracks 814,000 active shows; describe your market expertise in plain language and it returns real estate shows that actually book guests like you. ## PR for related industries - [Construction PR](https://featured.com/industries/construction-pr) - [Financial Services PR](https://featured.com/industries/financial-services-pr) - [Insurance PR](https://featured.com/industries/insurance-pr) - [Legal PR](https://featured.com/industries/legal-pr) - [Travel & Hospitality PR](https://featured.com/industries/travel-hospitality-pr)