# SaaS PR Discover how SaaS PR professionals are using Featured to find and act on earned-media opportunities for SaaS companies and software brands. [Open Featured Chat](https://featured.com/) ## SaaS PR prompts to try in Featured Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send. ### Answer journalist requests > Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking SaaS founders to comment on AI agents, pricing models, or churn reduction. [Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20SaaS%20founders%20to%20comment%20on%20AI%20agents%2C%20pricing%20models%2C%20or%20churn%20reduction.) ### Respond to HARO queries > Find HARO queries from the last 48 hours that a SaaS CEO could answer about product-led growth, remote teams, or startup lessons. [Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20SaaS%20CEO%20could%20answer%20about%20product-led%20growth%2C%20remote%20teams%2C%20or%20startup%20lessons.) ### Land SaaS podcast interviews > Find active podcasts that interview SaaS founders — shows about bootstrapping, scaling ARR, product-led growth, and vertical software. [Open in Featured](https://featured.com/?prompt=Find%20active%20podcasts%20that%20interview%20SaaS%20founders%20%E2%80%94%20shows%20about%20bootstrapping%2C%20scaling%20ARR%2C%20product-led%20growth%2C%20and%20vertical%20software.) ### Audit your AI visibility > Do a GEO audit for my brand for the prompt "best project management software for small teams." Show exactly how ChatGPT, Claude, Perplexity, and Gemini answer. [Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20project%20management%20software%20for%20small%20teams.%22%20Show%20exactly%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20answer.) ### Benchmark competitors in AI answers > Compare my SaaS product against our three biggest competitors in AI answers for our top five "best software for X" buying prompts, and tell me where we're losing. [Open in Featured](https://featured.com/?prompt=Compare%20my%20SaaS%20product%20against%20our%20three%20biggest%20competitors%20in%20AI%20answers%20for%20our%20top%20five%20%22best%20software%20for%20X%22%20buying%20prompts%2C%20and%20tell%20me%20where%20we're%20losing.) ### Automate your GEO tracking > Every Monday morning, run a GEO audit on our core category prompts, track share of voice versus competitors, and email me the trend report. [Open in Featured](https://featured.com/?prompt=Every%20Monday%20morning%2C%20run%20a%20GEO%20audit%20on%20our%20core%20category%20prompts%2C%20track%20share%20of%20voice%20versus%20competitors%2C%20and%20email%20me%20the%20trend%20report.) ### Place a bylined article > Find publications accepting bylined articles from SaaS operators on topics like net revenue retention, AI product strategy, and building in public. [Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20SaaS%20operators%20on%20topics%20like%20net%20revenue%20retention%2C%20AI%20product%20strategy%2C%20and%20building%20in%20public.) ### Publish an op-ed > Find outlets accepting op-eds about the software industry, and help me build an argument that per-seat pricing is dying in the age of AI agents. [Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20about%20the%20software%20industry%2C%20and%20help%20me%20build%20an%20argument%20that%20per-seat%20pricing%20is%20dying%20in%20the%20age%20of%20AI%20agents.) ### Land a guest post > Find SaaS and startup blogs accepting guest posts on onboarding, reducing churn, or scaling customer success. [Open in Featured](https://featured.com/?prompt=Find%20SaaS%20and%20startup%20blogs%20accepting%20guest%20posts%20on%20onboarding%2C%20reducing%20churn%2C%20or%20scaling%20customer%20success.) ### Build a SaaS media list > Build a media list of journalists and newsletter writers who have covered B2B SaaS companies in the last 90 days, including beat, outlet, and a recent article. [Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20and%20newsletter%20writers%20who%20have%20covered%20B2B%20SaaS%20companies%20in%20the%20last%2090%20days%2C%20including%20beat%2C%20outlet%2C%20and%20a%20recent%20article.) ### Get on SaaS conference stages > Find speaking opportunities for SaaS founders — CFPs and panels at events like SaaStr Annual and other software conferences, with submission deadlines. [Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20for%20SaaS%20founders%20%E2%80%94%20CFPs%20and%20panels%20at%20events%20like%20SaaStr%20Annual%20and%20other%20software%20conferences%2C%20with%20submission%20deadlines.) ### Catch every brand mention > Find recent mentions of my SaaS product across news, review roundups, podcasts, and newsletters — especially "best tools" listicles we appear in or are missing from. [Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20SaaS%20product%20across%20news%2C%20review%20roundups%2C%20podcasts%2C%20and%20newsletters%20%E2%80%94%20especially%20%22best%20tools%22%20listicles%20we%20appear%20in%20or%20are%20missing%20from.) ### Automate your media monitoring > Every 2 hours, scan for mentions of my brand and my product category, summarize each placement, and send them to my email with a link. [Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20for%20mentions%20of%20my%20brand%20and%20my%20product%20category%2C%20summarize%20each%20placement%2C%20and%20send%20them%20to%20my%20email%20with%20a%20link.) ### Uncover every media opportunity > Find me media opportunities for a SaaS company this week — journalist requests, podcast guest slots, byline openings, awards, and speaking opportunities. [Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20for%20a%20SaaS%20company%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcast%20guest%20slots%2C%20byline%20openings%2C%20awards%2C%20and%20speaking%20opportunities.) ### Win SaaS awards > Find award opportunities for SaaS companies, like the SIIA CODiE Awards and G2's Best Software lists, with deadlines, categories, and entry requirements. [Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20SaaS%20companies%2C%20like%20the%20SIIA%20CODiE%20Awards%20and%20G2's%20Best%20Software%20lists%2C%20with%20deadlines%2C%20categories%2C%20and%20entry%20requirements.) ### Track competitor coverage > Find every piece of coverage our biggest competitor earned in the past 30 days, identify which reporters wrote it, and suggest our response angle. [Open in Featured](https://featured.com/?prompt=Find%20every%20piece%20of%20coverage%20our%20biggest%20competitor%20earned%20in%20the%20past%2030%20days%2C%20identify%20which%20reporters%20wrote%20it%2C%20and%20suggest%20our%20response%20angle.) ### Partner with LinkedIn influencers > Find LinkedIn influencers who post about SaaS growth, B2B marketing, or software buying decisions and do paid or organic vendor collaborations. [Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20SaaS%20growth%2C%20B2B%20marketing%2C%20or%20software%20buying%20decisions%20and%20do%20paid%20or%20organic%20vendor%20collaborations.) ### Find paid placement opportunities > Find software review sites and SaaS blogs that offer paid placements or sponsored listicle spots, with domain ratings and price ranges. [Open in Featured](https://featured.com/?prompt=Find%20software%20review%20sites%20and%20SaaS%20blogs%20that%20offer%20paid%20placements%20or%20sponsored%20listicle%20spots%2C%20with%20domain%20ratings%20and%20price%20ranges.) ### Put your PR on autopilot > Set up an always-on workflow: find journalist requests matching our expertise daily, draft answers from our founders' perspectives, and send me a digest for one-click approval. [Open in Featured](https://featured.com/?prompt=Set%20up%20an%20always-on%20workflow%3A%20find%20journalist%20requests%20matching%20our%20expertise%20daily%2C%20draft%20answers%20from%20our%20founders'%20perspectives%2C%20and%20send%20me%20a%20digest%20for%20one-click%20approval.) ### Distribute a press release > I'd like to send a press release announcing our new AI agent feature and the 10,000-customer milestone we just crossed. [Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20announcing%20our%20new%20AI%20agent%20feature%20and%20the%2010%2C000-customer%20milestone%20we%20just%20crossed.) ### Newsjack a trending story > What's trending in SaaS and software news today? Find stories where we have a credible angle and draft quick commentary to pitch the reporters covering them. [Open in Featured](https://featured.com/?prompt=What's%20trending%20in%20SaaS%20and%20software%20news%20today%3F%20Find%20stories%20where%20we%20have%20a%20credible%20angle%20and%20draft%20quick%20commentary%20to%20pitch%20the%20reporters%20covering%20them.) ### Get featured in SaaS Substacks > Find Substack newsletters covering SaaS, product, and B2B growth that feature guest experts or accept contributed essays. [Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20SaaS%2C%20product%2C%20and%20B2B%20growth%20that%20feature%20guest%20experts%20or%20accept%20contributed%20essays.) ### Reach Medium's SaaS writers > Find Medium writers and publications covering SaaS startups and product management who accept contributed posts. [Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20SaaS%20startups%20and%20product%20management%20who%20accept%20contributed%20posts.) ### Build your media resume > Create a media resume from my podcast appearances, press quotes, and conference talks to include in guest pitch emails. [Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20podcast%20appearances%2C%20press%20quotes%2C%20and%20conference%20talks%20to%20include%20in%20guest%20pitch%20emails.) ### Join the Reddit conversation > Find threads in r/SaaS and related subreddits where founders ask for tools in our category, and flag ones where an honest, expert reply from us would be welcome. [Open in Featured](https://featured.com/?prompt=Find%20threads%20in%20r%2FSaaS%20and%20related%20subreddits%20where%20founders%20ask%20for%20tools%20in%20our%20category%2C%20and%20flag%20ones%20where%20an%20honest%2C%20expert%20reply%20from%20us%20would%20be%20welcome.) ### Activate Instagram influencers > Find Instagram creators who make productivity and business-software content for entrepreneurs, with engagement rates and audience size. [Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20make%20productivity%20and%20business-software%20content%20for%20entrepreneurs%2C%20with%20engagement%20rates%20and%20audience%20size.) ### Launch a TikTok collab > Find TikTok creators who review business software and productivity tools, and rank them by relevance to our small-business audience. [Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20review%20business%20software%20and%20productivity%20tools%2C%20and%20rank%20them%20by%20relevance%20to%20our%20small-business%20audience.) ### Draft a winning pitch > Draft a 120-word pitch to a SaaS reporter about our data showing customers replaced three point solutions with AI agents this year. [Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20SaaS%20reporter%20about%20our%20data%20showing%20customers%20replaced%20three%20point%20solutions%20with%20AI%20agents%20this%20year.) ### Build a 90-day PR plan > Build a 90-day PR plan for a bootstrapped SaaS company at $5M ARR entering the US market — prioritize podcasts, journalist requests, G2-style lists, and one press release. [Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20bootstrapped%20SaaS%20company%20at%20%245M%20ARR%20entering%20the%20US%20market%20%E2%80%94%20prioritize%20podcasts%2C%20journalist%20requests%2C%20G2-style%20lists%2C%20and%20one%20press%20release.) ### Prep for a media interview > I'm being interviewed about AI disrupting SaaS pricing. Prep me with likely questions, my strongest talking points, and one memorable soundbite. [Open in Featured](https://featured.com/?prompt=I'm%20being%20interviewed%20about%20AI%20disrupting%20SaaS%20pricing.%20Prep%20me%20with%20likely%20questions%2C%20my%20strongest%20talking%20points%2C%20and%20one%20memorable%20soundbite.) ## How SaaS PR professionals use Featured One chat, every PR job — from first pitch to placement report. 1. **Ask in plain language** — “Find journalist requests about AI agents in software.” “Which podcasts book SaaS founders?” “Does ChatGPT recommend us for our category?” 2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice. 3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text. ## Every SaaS PR job, in one platform Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for SaaS brands in one place. ### [Journalist Requests](https://featured.com/product/features/journalist-requests) Answer SaaS and business reporters' source requests from HARO, Connectively, X, and LinkedIn before competitors do. ### [Find Podcasts](https://featured.com/product/features/find-podcasts) 814,000 active shows, searchable in plain language — from bootstrapper pods to enterprise software programs. ### [GEO Visibility](https://featured.com/product/features/geo-audit) Track how ChatGPT, Claude, Perplexity, and Gemini answer “best project management software” — the new software shelf space. ### [Bylined Articles](https://featured.com/product/features/bylined-articles) Find SaaS and business publications accepting contributed articles and op-eds from operators. ### [Find Journalists](https://featured.com/product/workflows/find-journalists) Build media lists of journalists and newsletter writers covering B2B software — with recent bylines. ### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities) CFPs and panels — SaaStr-style events, product conferences, and hundreds of software summits. ### [Awards & Submissions](https://featured.com/product/features/awards) SIIA CODiE Awards, G2 Best Software lists, and category awards — with deadlines tracked for you. ### [Media Monitoring](https://featured.com/product/features/media-monitoring) Know the moment your product lands in a “best tools” roundup — or falls out of one. ### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility) See where competing vendors get coverage and reviews, and find the angle they missed. ### [Workflows](https://featured.com/product/workflows) Always-on agents that find opportunities, draft responses, and deliver results — even during a launch or pricing change. ### [Featured Chat](https://featured.com/) An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request. ## Pricing Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage. - **Free** — $0. Free forever. - **Lite** — $39. Per month. - **Pro** — $79. Per month, billed annually at $948. - **Pro+** — $239. Per month, billed annually at $2,868. - **Team Lite** — $159. Per month, billed annually at $1,908. - **Team Pro** — $399. Per month, billed annually at $4,788. - **Team Pro+** — $1,199. Per month, billed annually at $14,388. ## SaaS PR — frequently asked questions **What is SaaS PR?** SaaS PR is the practice of earning media coverage and credibility for software companies — getting founders quoted in tech and business press, booked on podcasts, published in industry outlets, placed on “best software” lists, and cited when AI assistants recommend tools. It combines media relations, thought leadership, awards, and generative engine optimization (GEO). **How do SaaS companies get press coverage?** The fastest path is answering journalist requests: reporters and newsletter writers covering software post source queries on HARO, Connectively, X, and LinkedIn every day. Layer on bylined articles about your operating lessons, podcast guest spots, commentary on industry shifts like AI pricing, and software award submissions. Featured surfaces all of these in one chat and drafts the responses for you. **How much does SaaS PR cost?** PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many SaaS companies and their agency partners run Featured alongside their existing PR programs. **What is GEO (generative engine optimization) for SaaS brands?** GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your product. When a buyer asks “best CRM for small teams,” those answers are built from press coverage, review sites, and structured content across the web — AI answers are the new software shelf space. Featured audits your visibility for your buying prompts and tracks share of voice over time. **How do I get my product mentioned in ChatGPT and Perplexity answers?** AI engines cite brands that appear consistently across credible sources: news coverage, review sites like G2, “best tools” roundups, Reddit discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly. **Is HARO still active for SaaS sources?** Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Software topics — AI agents, pricing models, remote work tools, startup lessons — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically. **How do I find SaaS journalists to pitch?** Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about B2B SaaS and AI agents.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold. **How long does SaaS PR take to show results?** Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits. **Who uses Featured for SaaS PR?** SaaS founders building distribution through credibility, in-house marketers who own PR, and agencies scaling coverage for software clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel. **Which SaaS awards and podcasts should we target?** Start with the recognized programs — the SIIA CODiE Awards, G2's Best Software lists, and your category's breakthrough awards — then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns SaaS shows that actually book guests like you. ## PR for related industries - [Tech PR](https://featured.com/industries/technology-pr) - [Cybersecurity PR](https://featured.com/industries/cybersecurity-pr) - [AI PR](https://featured.com/industries/artificial-intelligence-pr) - [Fintech PR](https://featured.com/industries/fintech-pr) - [Startup PR](https://featured.com/industries/startups-pr)