# Startup PR Discover how startup PR professionals are using Featured to find and act on earned-media opportunities for early-stage startups and founders. [Open Featured Chat](https://featured.com/) ## Startup PR prompts to try in Featured Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send. ### Answer journalist requests > Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking startup founders to comment on fundraising, AI adoption, or building lean teams. [Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20startup%20founders%20to%20comment%20on%20fundraising%2C%20AI%20adoption%2C%20or%20building%20lean%20teams.) ### Respond to HARO queries > Find HARO queries from the last 48 hours that a startup founder could answer about entrepreneurship, early hires, or lessons from failure. [Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20startup%20founder%20could%20answer%20about%20entrepreneurship%2C%20early%20hires%2C%20or%20lessons%20from%20failure.) ### Land startup podcast interviews > Find active startup podcasts that interview early-stage founders as guests — shows about building, fundraising, and founder journeys. [Open in Featured](https://featured.com/?prompt=Find%20active%20startup%20podcasts%20that%20interview%20early-stage%20founders%20as%20guests%20%E2%80%94%20shows%20about%20building%2C%20fundraising%2C%20and%20founder%20journeys.) ### Audit your AI visibility > Do a GEO audit for my startup for the prompt "best startups in [our category]." Show whether ChatGPT, Claude, Perplexity, and Gemini know we exist and what they say. [Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20startup%20for%20the%20prompt%20%22best%20startups%20in%20%5Bour%20category%5D.%22%20Show%20whether%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20know%20we%20exist%20and%20what%20they%20say.) ### Benchmark competitors in AI answers > Compare how my startup and our best-funded competitor appear in AI answers for our category's buying prompts, and where their PR is beating ours. [Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20startup%20and%20our%20best-funded%20competitor%20appear%20in%20AI%20answers%20for%20our%20category's%20buying%20prompts%2C%20and%20where%20their%20PR%20is%20beating%20ours.) ### Automate your GEO tracking > Every Monday, run a GEO audit on our category prompts and email me our AI visibility trend — the new startup version of tracking your Google rankings. [Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20on%20our%20category%20prompts%20and%20email%20me%20our%20AI%20visibility%20trend%20%E2%80%94%20the%20new%20startup%20version%20of%20tracking%20your%20Google%20rankings.) ### Place a bylined article > Find publications accepting bylined articles from startup founders on building in our category, contrarian lessons, and what the data taught us. [Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20startup%20founders%20on%20building%20in%20our%20category%2C%20contrarian%20lessons%2C%20and%20what%20the%20data%20taught%20us.) ### Publish an op-ed > Find outlets accepting op-eds where a founder's perspective on our industry's future would land, and help me sharpen the argument. [Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20where%20a%20founder's%20perspective%20on%20our%20industry's%20future%20would%20land%2C%20and%20help%20me%20sharpen%20the%20argument.) ### Land a guest post > Find startup and business blogs accepting guest posts on growth experiments, fundraising lessons, or product decisions. [Open in Featured](https://featured.com/?prompt=Find%20startup%20and%20business%20blogs%20accepting%20guest%20posts%20on%20growth%20experiments%2C%20fundraising%20lessons%2C%20or%20product%20decisions.) ### Build a startup media list > Build a media list of journalists who cover startups at our stage and in our category — from TechCrunch-style outlets to industry trades — with recent bylines. [Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20who%20cover%20startups%20at%20our%20stage%20and%20in%20our%20category%20%E2%80%94%20from%20TechCrunch-style%20outlets%20to%20industry%20trades%20%E2%80%94%20with%20recent%20bylines.) ### Get on startup stages > Find speaking opportunities for founders — pitch competitions, panels, and CFPs at events like TechCrunch Disrupt and SXSW, with deadlines. [Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20for%20founders%20%E2%80%94%20pitch%20competitions%2C%20panels%2C%20and%20CFPs%20at%20events%20like%20TechCrunch%20Disrupt%20and%20SXSW%2C%20with%20deadlines.) ### Catch every brand mention > Find recent mentions of my startup across news, newsletters, podcasts, and social — including the ones our investors see before we do. [Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20startup%20across%20news%2C%20newsletters%2C%20podcasts%2C%20and%20social%20%E2%80%94%20including%20the%20ones%20our%20investors%20see%20before%20we%20do.) ### Automate your media monitoring > Every 2 hours, scan media for my startup and founders' names, summarize each mention, and email me the digest. [Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20startup%20and%20founders'%20names%2C%20summarize%20each%20mention%2C%20and%20email%20me%20the%20digest.) ### Uncover every media opportunity > Find me media opportunities for an early-stage startup this week — journalist requests, podcasts, bylines, awards, and speaking slots — ranked by effort-to-impact. [Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20for%20an%20early-stage%20startup%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20ranked%20by%20effort-to-impact.) ### Win startup awards > Find award and list opportunities for startups, like Inc. 5000-style rankings and industry startup awards, with eligibility and deadlines. [Open in Featured](https://featured.com/?prompt=Find%20award%20and%20list%20opportunities%20for%20startups%2C%20like%20Inc.%205000-style%20rankings%20and%20industry%20startup%20awards%2C%20with%20eligibility%20and%20deadlines.) ### Track competitor coverage > Find every piece of press our main competitor earned in the past 30 days, which reporters covered them, and the story we should pitch those same reporters. [Open in Featured](https://featured.com/?prompt=Find%20every%20piece%20of%20press%20our%20main%20competitor%20earned%20in%20the%20past%2030%20days%2C%20which%20reporters%20covered%20them%2C%20and%20the%20story%20we%20should%20pitch%20those%20same%20reporters.) ### Partner with LinkedIn influencers > Find LinkedIn influencers in our category whose audiences include our buyers and future hires, with engagement quality over follower count. [Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20in%20our%20category%20whose%20audiences%20include%20our%20buyers%20and%20future%20hires%2C%20with%20engagement%20quality%20over%20follower%20count.) ### Find paid placement opportunities > Find startup and industry sites offering paid placements or sponsored features, with honest assessment of which are worth it at our stage. [Open in Featured](https://featured.com/?prompt=Find%20startup%20and%20industry%20sites%20offering%20paid%20placements%20or%20sponsored%20features%2C%20with%20honest%20assessment%20of%20which%20are%20worth%20it%20at%20our%20stage.) ### Put your PR on autopilot > Set up an always-on workflow that finds relevant journalist requests daily, drafts responses in my founder voice, and sends me a digest for one-click approval — PR without a PR hire. [Open in Featured](https://featured.com/?prompt=Set%20up%20an%20always-on%20workflow%20that%20finds%20relevant%20journalist%20requests%20daily%2C%20drafts%20responses%20in%20my%20founder%20voice%2C%20and%20sends%20me%20a%20digest%20for%20one-click%20approval%20%E2%80%94%20PR%20without%20a%20PR%20hire.) ### Distribute a press release > I'd like to send a press release about our funding round, who invested, and what we're building next. [Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20funding%20round%2C%20who%20invested%2C%20and%20what%20we're%20building%20next.) ### Newsjack a trending story > What's trending in our industry today? Find the stories where a founder's contrarian take would get quoted, and draft the commentary. [Open in Featured](https://featured.com/?prompt=What's%20trending%20in%20our%20industry%20today%3F%20Find%20the%20stories%20where%20a%20founder's%20contrarian%20take%20would%20get%20quoted%2C%20and%20draft%20the%20commentary.) ### Get featured in startup Substacks > Find Substack newsletters covering startups and our category that feature founders or accept guest essays. [Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20startups%20and%20our%20category%20that%20feature%20founders%20or%20accept%20guest%20essays.) ### Reach Medium's startup writers > Find Medium writers and publications covering startups who accept contributed founder stories. [Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20startups%20who%20accept%20contributed%20founder%20stories.) ### Build your media resume > Create a media resume from my press mentions, podcast appearances, and talks — the credibility asset for every future pitch. [Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20from%20my%20press%20mentions%2C%20podcast%20appearances%2C%20and%20talks%20%E2%80%94%20the%20credibility%20asset%20for%20every%20future%20pitch.) ### Join the Reddit conversation > Find threads in r/startups and our category's subreddits where our experience is relevant, and flag where a founder's honest answer would build reputation. [Open in Featured](https://featured.com/?prompt=Find%20threads%20in%20r%2Fstartups%20and%20our%20category's%20subreddits%20where%20our%20experience%20is%20relevant%2C%20and%20flag%20where%20a%20founder's%20honest%20answer%20would%20build%20reputation.) ### Activate Instagram influencers > Find Instagram creators whose audiences match our early adopters for a launch campaign, prioritizing engagement over reach. [Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20whose%20audiences%20match%20our%20early%20adopters%20for%20a%20launch%20campaign%2C%20prioritizing%20engagement%20over%20reach.) ### Launch a TikTok collab > Find TikTok creators who cover products like ours, ranked by audience fit and cost-effectiveness for a startup budget. [Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20cover%20products%20like%20ours%2C%20ranked%20by%20audience%20fit%20and%20cost-effectiveness%20for%20a%20startup%20budget.) ### Draft a winning pitch > Draft a 120-word cold pitch to a reporter for our launch, leading with why this matters now — not with our product features. [Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20cold%20pitch%20to%20a%20reporter%20for%20our%20launch%2C%20leading%20with%20why%20this%20matters%20now%20%E2%80%94%20not%20with%20our%20product%20features.) ### Build a 90-day PR plan > Build a 90-day PR plan for a seed-stage startup with no PR budget — journalist requests, founder podcasts, one launch moment, and GEO tracking from day one. [Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20seed-stage%20startup%20with%20no%20PR%20budget%20%E2%80%94%20journalist%20requests%2C%20founder%20podcasts%2C%20one%20launch%20moment%2C%20and%20GEO%20tracking%20from%20day%20one.) ### Prep for a media interview > I have my first big press interview about our startup. Prep me with likely questions, message discipline, and how to land quotable lines without overclaiming. [Open in Featured](https://featured.com/?prompt=I%20have%20my%20first%20big%20press%20interview%20about%20our%20startup.%20Prep%20me%20with%20likely%20questions%2C%20message%20discipline%2C%20and%20how%20to%20land%20quotable%20lines%20without%20overclaiming.) ## How startup PR professionals use Featured One chat, every PR job — from first pitch to placement report. 1. **Ask in plain language** — “Find journalist requests about our industry.” “Which podcasts book early-stage founders?” “Does ChatGPT know we exist?” 2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice. 3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text. ## Every startup PR job, in one platform Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for startups in one place. ### [Journalist Requests](https://featured.com/product/features/journalist-requests) Answer reporters' source requests from HARO, Connectively, X, and LinkedIn — founders make great sources. ### [Find Podcasts](https://featured.com/product/features/find-podcasts) 814,000 active shows, searchable in plain language — from scrappy founder pods to top startup programs. ### [GEO Visibility](https://featured.com/product/features/geo-audit) Track how ChatGPT, Claude, Perplexity, and Gemini answer “best startups in [your category]” — and whether you exist to AI. ### [Bylined Articles](https://featured.com/product/features/bylined-articles) Find publications accepting founder bylines on contrarian lessons and what your data taught you. ### [Find Journalists](https://featured.com/product/workflows/find-journalists) Build media lists of reporters covering startups at your stage and category — with recent bylines. ### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities) Pitch competitions and CFPs — TechCrunch Disrupt and SXSW-style events, with deadlines tracked. ### [Awards & Submissions](https://featured.com/product/features/awards) Inc. 5000-style rankings and industry startup awards — with eligibility and deadlines tracked. ### [Media Monitoring](https://featured.com/product/features/media-monitoring) Know the moment your startup is mentioned — including the coverage your investors see first. ### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility) See every piece of press your competitor earned, which reporters wrote it, and your counter-pitch. ### [Workflows](https://featured.com/product/workflows) Always-on agents that find opportunities, draft founder-voice responses, and deliver results — PR without a PR hire. ### [Featured Chat](https://featured.com/) An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request. ## Pricing Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage. - **Free** — $0. Free forever. - **Lite** — $39. Per month. - **Pro** — $79. Per month, billed annually at $948. - **Pro+** — $239. Per month, billed annually at $2,868. - **Team Lite** — $159. Per month, billed annually at $1,908. - **Team Pro** — $399. Per month, billed annually at $4,788. - **Team Pro+** — $1,199. Per month, billed annually at $14,388. ## Startup PR — frequently asked questions **What is startup PR?** Startup PR is the practice of earning media coverage and credibility for early-stage companies — getting founders quoted in press, booked on podcasts, covered at launch and funding moments, placed on startup lists, and visible when investors, customers, and candidates ask AI assistants about the category. It combines media relations, founder brand-building, awards, and generative engine optimization (GEO) — usually on a budget of zero. **How do startups get press coverage?** The fastest path is answering journalist requests: reporters post source queries on HARO, Connectively, X, and LinkedIn daily, and founders with real data and sharp opinions win quotes. Layer on founder bylines, podcast guest spots, one well-timed launch moment, and list submissions. Featured surfaces all of these in one chat and drafts responses in your voice — the co-pilot that replaces the PR hire you can't make yet. **How much does startup PR cost?** PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many startups and the agencies that serve them run Featured alongside their existing PR programs. **What is GEO (generative engine optimization) for startups?** GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe your startup — starting with whether they know you exist. When buyers research your category, those answers are built from press coverage, communities, and structured content. Featured audits your AI visibility from day one and tracks it like you track your Google rankings. **How do I get my startup mentioned in ChatGPT and Perplexity answers?** AI engines cite brands that appear consistently across credible sources: startup press, launch coverage, founder podcasts, community discussion in r/startups, and industry newsletters. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly. **Is HARO still active for startup sources?** Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Startup topics — fundraising, AI adoption, building lean teams — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically. **How do I find startup journalists to pitch?** Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists covering startups in our category.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold. **How long does startup PR take to show results?** Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits. **Who uses Featured for startup PR?** Pre-seed to Series B founders doing their own PR, first marketing hires, and agencies serving startup clients at scale. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel. **Which startup awards and podcasts should we target?** Start with Inc. 5000-style rankings once you qualify, industry startup awards, and pitch competitions, then let Featured track eligibility and deadlines. For podcasts, Featured's database tracks 814,000 active shows; describe your story in plain language and it returns startup shows that actually book founders at your stage. ## PR for related industries - [Tech PR](https://featured.com/industries/technology-pr) - [SaaS PR](https://featured.com/industries/saas-pr) - [AI PR](https://featured.com/industries/artificial-intelligence-pr) - [Fintech PR](https://featured.com/industries/fintech-pr) - [Ecommerce PR](https://featured.com/industries/ecommerce-dtc-pr)