# Tech PR

Discover how tech PR professionals are using Featured to find and act on earned-media opportunities for technology companies and B2B tech brands.

[Open Featured Chat](https://featured.com/)

## Tech PR prompts to try in Featured

Thirty real jobs, phrased the way you'd actually ask. Tap a chat to get started — edit anything before you send.

### Answer journalist requests

> Find journalist requests across HARO, Connectively, X, and LinkedIn from reporters seeking technology sources on enterprise AI adoption, cloud infrastructure, or digital transformation.

[Open in Featured](https://featured.com/?prompt=Find%20journalist%20requests%20across%20HARO%2C%20Connectively%2C%20X%2C%20and%20LinkedIn%20from%20reporters%20seeking%20technology%20sources%20on%20enterprise%20AI%20adoption%2C%20cloud%20infrastructure%2C%20or%20digital%20transformation.)

### Respond to HARO queries

> Find HARO queries from the last 48 hours that a CTO or tech founder could answer about emerging technology trends and IT strategy.

[Open in Featured](https://featured.com/?prompt=Find%20HARO%20queries%20from%20the%20last%2048%20hours%20that%20a%20CTO%20or%20tech%20founder%20could%20answer%20about%20emerging%20technology%20trends%20and%20IT%20strategy.)

### Land tech podcast interviews

> Find active technology podcasts that book founders and executives as guests, especially shows covering B2B software, developer tools, and the business of tech.

[Open in Featured](https://featured.com/?prompt=Find%20active%20technology%20podcasts%20that%20book%20founders%20and%20executives%20as%20guests%2C%20especially%20shows%20covering%20B2B%20software%2C%20developer%20tools%2C%20and%20the%20business%20of%20tech.)

### Audit your AI visibility

> Do a GEO audit for my brand for the prompt "best enterprise software companies for digital transformation." Show how ChatGPT, Claude, Perplexity, and Gemini describe us.

[Open in Featured](https://featured.com/?prompt=Do%20a%20GEO%20audit%20for%20my%20brand%20for%20the%20prompt%20%22best%20enterprise%20software%20companies%20for%20digital%20transformation.%22%20Show%20how%20ChatGPT%2C%20Claude%2C%20Perplexity%2C%20and%20Gemini%20describe%20us.)

### Benchmark competitors in AI answers

> Compare how my company and our three closest competitors show up when someone asks AI assistants to recommend solutions in our category.

[Open in Featured](https://featured.com/?prompt=Compare%20how%20my%20company%20and%20our%20three%20closest%20competitors%20show%20up%20when%20someone%20asks%20AI%20assistants%20to%20recommend%20solutions%20in%20our%20category.)

### Automate your GEO tracking

> Every Monday, run a GEO audit for our five most important buying-intent prompts and email me a report of changes in our AI visibility versus last week.

[Open in Featured](https://featured.com/?prompt=Every%20Monday%2C%20run%20a%20GEO%20audit%20for%20our%20five%20most%20important%20buying-intent%20prompts%20and%20email%20me%20a%20report%20of%20changes%20in%20our%20AI%20visibility%20versus%20last%20week.)

### Place a bylined article

> Find publications accepting bylined articles from tech executives on AI strategy, engineering leadership, and product innovation.

[Open in Featured](https://featured.com/?prompt=Find%20publications%20accepting%20bylined%20articles%20from%20tech%20executives%20on%20AI%20strategy%2C%20engineering%20leadership%2C%20and%20product%20innovation.)

### Publish an op-ed

> Find outlets accepting op-eds about technology policy, and help me argue that AI regulation should focus on applications rather than models.

[Open in Featured](https://featured.com/?prompt=Find%20outlets%20accepting%20op-eds%20about%20technology%20policy%2C%20and%20help%20me%20argue%20that%20AI%20regulation%20should%20focus%20on%20applications%20rather%20than%20models.)

### Land a guest post

> Find respected tech blogs and industry sites accepting guest posts on software architecture, data infrastructure, or scaling engineering teams.

[Open in Featured](https://featured.com/?prompt=Find%20respected%20tech%20blogs%20and%20industry%20sites%20accepting%20guest%20posts%20on%20software%20architecture%2C%20data%20infrastructure%2C%20or%20scaling%20engineering%20teams.)

### Build a tech media list

> Build a media list of journalists who have covered enterprise technology or B2B startups in the last 90 days, with beats, outlets, and recent headlines.

[Open in Featured](https://featured.com/?prompt=Build%20a%20media%20list%20of%20journalists%20who%20have%20covered%20enterprise%20technology%20or%20B2B%20startups%20in%20the%20last%2090%20days%2C%20with%20beats%2C%20outlets%2C%20and%20recent%20headlines.)

### Get on tech conference stages

> Find speaking opportunities for technology leaders — open CFPs, panels, and keynote slots at events like Web Summit, SXSW, and industry-specific summits.

[Open in Featured](https://featured.com/?prompt=Find%20speaking%20opportunities%20for%20technology%20leaders%20%E2%80%94%20open%20CFPs%2C%20panels%2C%20and%20keynote%20slots%20at%20events%20like%20Web%20Summit%2C%20SXSW%2C%20and%20industry-specific%20summits.)

### Catch every brand mention

> Find recent mentions of my company across tech news sites, newsletters, podcasts, and analyst blogs, and flag any that misstate what our product does.

[Open in Featured](https://featured.com/?prompt=Find%20recent%20mentions%20of%20my%20company%20across%20tech%20news%20sites%2C%20newsletters%2C%20podcasts%2C%20and%20analyst%20blogs%2C%20and%20flag%20any%20that%20misstate%20what%20our%20product%20does.)

### Automate your media monitoring

> Every 2 hours, scan media for my brand and our CEO's name, summarize each placement with sentiment, and send the digest to my email.

[Open in Featured](https://featured.com/?prompt=Every%202%20hours%2C%20scan%20media%20for%20my%20brand%20and%20our%20CEO's%20name%2C%20summarize%20each%20placement%20with%20sentiment%2C%20and%20send%20the%20digest%20to%20my%20email.)

### Uncover every media opportunity

> Find me media opportunities in enterprise technology this week — journalist requests, podcasts, bylines, awards, and speaking slots — ranked by audience relevance.

[Open in Featured](https://featured.com/?prompt=Find%20me%20media%20opportunities%20in%20enterprise%20technology%20this%20week%20%E2%80%94%20journalist%20requests%2C%20podcasts%2C%20bylines%2C%20awards%2C%20and%20speaking%20slots%20%E2%80%94%20ranked%20by%20audience%20relevance.)

### Win technology awards

> Find award opportunities for technology companies, like Fast Company's Most Innovative Companies and the Inc. 5000, with deadlines and eligibility requirements.

[Open in Featured](https://featured.com/?prompt=Find%20award%20opportunities%20for%20technology%20companies%2C%20like%20Fast%20Company's%20Most%20Innovative%20Companies%20and%20the%20Inc.%205000%2C%20with%20deadlines%20and%20eligibility%20requirements.)

### Track competitor coverage

> Find where our main competitor got press coverage in the past 30 days, what narrative they're pushing, and where we can offer a differentiated angle.

[Open in Featured](https://featured.com/?prompt=Find%20where%20our%20main%20competitor%20got%20press%20coverage%20in%20the%20past%2030%20days%2C%20what%20narrative%20they're%20pushing%2C%20and%20where%20we%20can%20offer%20a%20differentiated%20angle.)

### Partner with LinkedIn influencers

> Find LinkedIn influencers who post about enterprise technology, SaaS buying, or CIO priorities and regularly feature vendor perspectives.

[Open in Featured](https://featured.com/?prompt=Find%20LinkedIn%20influencers%20who%20post%20about%20enterprise%20technology%2C%20SaaS%20buying%2C%20or%20CIO%20priorities%20and%20regularly%20feature%20vendor%20perspectives.)

### Find paid placement opportunities

> Find technology websites that offer paid placements, sponsored articles, or paid backlinks, with domain ratings and audience profiles.

[Open in Featured](https://featured.com/?prompt=Find%20technology%20websites%20that%20offer%20paid%20placements%2C%20sponsored%20articles%2C%20or%20paid%20backlinks%2C%20with%20domain%20ratings%20and%20audience%20profiles.)

### Put your PR on autopilot

> Create an always-on workflow that scans for tech journalist requests daily, matches them to our executives' expertise, and drafts responses for approval.

[Open in Featured](https://featured.com/?prompt=Create%20an%20always-on%20workflow%20that%20scans%20for%20tech%20journalist%20requests%20daily%2C%20matches%20them%20to%20our%20executives'%20expertise%2C%20and%20drafts%20responses%20for%20approval.)

### Distribute a press release

> I'd like to send a press release about our $25M Series B and how we'll use it to expand our AI product line.

[Open in Featured](https://featured.com/?prompt=I'd%20like%20to%20send%20a%20press%20release%20about%20our%20%2425M%20Series%20B%20and%20how%20we'll%20use%20it%20to%20expand%20our%20AI%20product%20line.)

### Newsjack a trending story

> What technology stories are trending today? Identify the ones where my company has a credible take, find the reporters covering them, and draft commentary.

[Open in Featured](https://featured.com/?prompt=What%20technology%20stories%20are%20trending%20today%3F%20Identify%20the%20ones%20where%20my%20company%20has%20a%20credible%20take%2C%20find%20the%20reporters%20covering%20them%2C%20and%20draft%20commentary.)

### Get featured in tech Substacks

> Find Substack newsletters covering the tech industry and startups that quote outside experts or run guest essays.

[Open in Featured](https://featured.com/?prompt=Find%20Substack%20newsletters%20covering%20the%20tech%20industry%20and%20startups%20that%20quote%20outside%20experts%20or%20run%20guest%20essays.)

### Reach Medium's tech writers

> Find Medium writers and publications covering software engineering and tech leadership who accept contributed stories.

[Open in Featured](https://featured.com/?prompt=Find%20Medium%20writers%20and%20publications%20covering%20software%20engineering%20and%20tech%20leadership%20who%20accept%20contributed%20stories.)

### Build your media resume

> Create a media resume showcasing my press quotes, podcast appearances, and speaking history that I can use to pitch tier-one tech reporters.

[Open in Featured](https://featured.com/?prompt=Create%20a%20media%20resume%20showcasing%20my%20press%20quotes%2C%20podcast%20appearances%2C%20and%20speaking%20history%20that%20I%20can%20use%20to%20pitch%20tier-one%20tech%20reporters.)

### Join the Reddit conversation

> Find subreddits where IT decision-makers and developers discuss tools in our category, and surface threads where our team can add useful expertise.

[Open in Featured](https://featured.com/?prompt=Find%20subreddits%20where%20IT%20decision-makers%20and%20developers%20discuss%20tools%20in%20our%20category%2C%20and%20surface%20threads%20where%20our%20team%20can%20add%20useful%20expertise.)

### Activate Instagram influencers

> Find Instagram creators who cover consumer tech and gadgets, with engagement rates, for our new hardware accessory launch.

[Open in Featured](https://featured.com/?prompt=Find%20Instagram%20creators%20who%20cover%20consumer%20tech%20and%20gadgets%2C%20with%20engagement%20rates%2C%20for%20our%20new%20hardware%20accessory%20launch.)

### Launch a TikTok collab

> Find TikTok creators who make tech explainer and "tools I use" content for professionals, with audience demographics.

[Open in Featured](https://featured.com/?prompt=Find%20TikTok%20creators%20who%20make%20tech%20explainer%20and%20%22tools%20I%20use%22%20content%20for%20professionals%2C%20with%20audience%20demographics.)

### Draft a winning pitch

> Draft a 120-word pitch to a tech reporter about how our customer cut infrastructure costs 40% using our platform, positioned against the cloud-cost backlash narrative.

[Open in Featured](https://featured.com/?prompt=Draft%20a%20120-word%20pitch%20to%20a%20tech%20reporter%20about%20how%20our%20customer%20cut%20infrastructure%20costs%2040%25%20using%20our%20platform%2C%20positioned%20against%20the%20cloud-cost%20backlash%20narrative.)

### Build a 90-day PR plan

> Build a 90-day PR plan for a B2B tech company launching a major product update — sequence journalist requests, podcast bookings, bylines, an award submission, and a press release.

[Open in Featured](https://featured.com/?prompt=Build%20a%2090-day%20PR%20plan%20for%20a%20B2B%20tech%20company%20launching%20a%20major%20product%20update%20%E2%80%94%20sequence%20journalist%20requests%2C%20podcast%20bookings%2C%20bylines%2C%20an%20award%20submission%2C%20and%20a%20press%20release.)

### Prep for a media interview

> I'm doing a podcast interview about AI replacing software jobs. Prep me with likely questions, strong talking points, and data I should have ready.

[Open in Featured](https://featured.com/?prompt=I'm%20doing%20a%20podcast%20interview%20about%20AI%20replacing%20software%20jobs.%20Prep%20me%20with%20likely%20questions%2C%20strong%20talking%20points%2C%20and%20data%20I%20should%20have%20ready.)

## How tech PR professionals use Featured

One chat, every PR job — from first pitch to placement report.

1. **Ask in plain language** — “Find journalist requests about enterprise AI adoption.” “Which podcasts book B2B tech founders?” “How does ChatGPT describe our platform?”
2. **Featured finds & acts** — The co-pilot searches journalist requests, 814K active podcasts, bylines, awards, and AI answers — then drafts responses and pitches in your voice.
3. **Approve and get placed** — Review drafts, hit send, and let always-on workflows keep hunting while you run the business. Results arrive via Slack, email, or text.

## Every tech PR job, in one platform

Journalist requests, podcasts, bylines, awards, monitoring, GEO — every earned-media motion for tech brands in one place.

### [Journalist Requests](https://featured.com/product/features/journalist-requests)

Answer tech reporters' source requests from HARO, Connectively, X, and LinkedIn before competitors do.

### [Find Podcasts](https://featured.com/product/features/find-podcasts)

814,000 active shows, searchable in plain language — from developer-tools deep dives to business-of-tech pods.

### [GEO Visibility](https://featured.com/product/features/geo-audit)

Track how ChatGPT, Claude, Perplexity, and Gemini answer “best enterprise software companies” — and improve your share of voice.

### [Bylined Articles](https://featured.com/product/features/bylined-articles)

Find tech trades accepting contributed articles, op-eds, and guest posts from executives and engineers.

### [Find Journalists](https://featured.com/product/workflows/find-journalists)

Build media lists of reporters covering enterprise tech, cloud, and B2B startups — with recent bylines.

### [Speaking Opportunities](https://featured.com/product/features/speaking-opportunities)

CFPs and panels — Web Summit, SXSW, and hundreds of industry summits and regional tech events.

### [Awards & Submissions](https://featured.com/product/features/awards)

Fast Company Most Innovative-style lists, the Inc. 5000, and category awards — with deadlines tracked for you.

### [Media Monitoring](https://featured.com/product/features/media-monitoring)

Know the moment your brand or your CEO is quoted, featured, or linked anywhere.

### [Competitor Visibility Watch](https://featured.com/product/workflows/competitor-visibility)

See where rival vendors get coverage and find the angle they missed.

### [Workflows](https://featured.com/product/workflows)

Always-on agents that find opportunities, draft responses, and deliver results — even during launch-week chaos.

### [Featured Chat](https://featured.com/)

An AI PR assistant that drafts pitches, preps interviews, and builds 90-day plans on request.

## Pricing

Every plan includes journalist requests, podcasts, bylines, GEO, and monitoring. Plans differ only in usage.

- **Free** — $0. Free forever.
- **Lite** — $39. Per month.
- **Pro** — $79. Per month, billed annually at $948.
- **Pro+** — $239. Per month, billed annually at $2,868.
- **Team Lite** — $159. Per month, billed annually at $1,908.
- **Team Pro** — $399. Per month, billed annually at $4,788.
- **Team Pro+** — $1,199. Per month, billed annually at $14,388.

## Tech PR — frequently asked questions

**What is tech PR?**

Tech PR is the practice of earning media coverage and credibility for technology companies — getting founders, executives, and engineers quoted in tech and business press, booked on podcasts, published in industry trades, and cited in AI-generated answers. It combines media relations, thought leadership, awards, and generative engine optimization (GEO).

**How do tech companies get press coverage?**

The fastest path is answering journalist requests: reporters covering enterprise tech, startups, and AI post source queries on HARO, Connectively, X, and LinkedIn every day. Layer on bylined articles in tech trades, podcast guest spots, data-driven commentary on industry news, and award submissions. Featured surfaces all of these in one chat and drafts the responses for you.

**How much does tech PR cost?**

PR budgets vary widely with scope, goals, and the partners involved. Featured itself is free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually) — and every plan includes every capability: journalist requests, podcasts, bylines, awards, monitoring, and GEO tracking. Many tech brands and their agency partners run Featured alongside their existing PR programs.

**What is GEO (generative engine optimization) for tech brands?**

GEO is the practice of improving how AI assistants like ChatGPT, Claude, Perplexity, and Gemini describe and recommend your company. When a buyer asks “best software for X” or researches your category, those answers are built from press coverage, reviews, and structured content across the web. Featured audits your AI visibility for the prompts that matter and tracks changes over time.

**How do I get my company mentioned in ChatGPT and Perplexity answers?**

AI engines cite brands that appear consistently across credible sources: news coverage, tech trades, review sites like G2, Reddit discussions, and podcasts. That means earned media is the input to AI visibility. Run a GEO audit to see where you stand today, then close the gap with journalist requests, bylines, and podcast placements — and measure weekly.

**Is HARO still active for tech sources?**

Yes. Featured owns and operates HARO (Help a Reporter Out) and Connectively, and an expert is connected with a publisher every 6 seconds across the platforms. Technology topics — AI adoption, cloud costs, cybersecurity, digital transformation — are among the most frequently requested source categories, and Featured matches you to relevant queries automatically.

**How do I find tech journalists to pitch?**

Ask Featured to build a media list of reporters who have covered your topic in the last 90 days — for example, “journalists writing about enterprise AI adoption.” You'll get names, outlets, beats, and recent headlines, so every pitch references the reporter's actual work instead of going in cold.

**How long does tech PR take to show results?**

Journalist-request responses can land placements within days, since reporters are on deadline. Bylines and podcasts typically take 2–8 weeks from pitch to publish. AI visibility moves more slowly: expect roughly 1–3 months for new coverage to shift how AI assistants answer, which is why continuous tracking beats one-off audits.

**Who uses Featured for tech PR?**

Tech founders building category credibility, in-house comms teams at software companies, and PR agencies scaling coverage for their tech clients. Agencies are among Featured's power users: the co-pilot handles opportunity discovery, drafting, and monitoring around the clock, so strategists can spend their time on messaging, relationships, and counsel.

**Which tech awards and podcasts should we target?**

Start with the recognized programs — Fast Company's Most Innovative Companies, the Inc. 5000, and your category's breakthrough awards — plus analyst and best-of lists, then let Featured surface deadlines that fit your product. For podcasts, Featured's database tracks 814,000 active shows; describe your expertise in plain language and it returns tech shows that actually book guests like you.

## PR for related industries

- [SaaS PR](https://featured.com/industries/saas-pr)
- [Cybersecurity PR](https://featured.com/industries/cybersecurity-pr)
- [AI PR](https://featured.com/industries/artificial-intelligence-pr)
- [Fintech PR](https://featured.com/industries/fintech-pr)
- [Startup PR](https://featured.com/industries/startups-pr)