A global PR and comms expert with experience working on projects across Europe and the USA. Huge remit of experience in consumer and B2B PR, as well as crisis communications. Strong focus on tactical and data driven news stories, crisis communications, consumer news campaigns and product placement.I also go into PR agencies as their Fractional CMO/COO and transform processes, help with new business development and put a focus back on how they market and PR themselves, alongside their clients.My experience includes PizzaExpress, Bill's restaurants, Bosch, Waitrose, Lakeland, AMT coffee, Anchor Cheddar,Roastworks, Little's Coffee, Bord Bia, Anchor Butter, Mitchells & Butlers, See's Candies, Unilever, Zapier, Checkpoint and Williams Sonoma among many, many others.