I'm a creative, data-driven marketing professional specializing in content creation and strategy for lead generation. I get to know ideal customers, then write directly to them - whether it's a Tweet or an ebook. I'm happiest diving into research mode for a blog post that will wow the audience while maintaining a distinct and engaging brand voice. In the end, every effort ties back to results; I'm never without an Excel spreadsheet or a Reports tab open. Understanding the numbers and constantly striving to do better allows me to grow a truly engaged audience of future customers.