Ari Lightman

Ari is a Distinguished Service Professor, Digital Media and Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. Ari teaches classes focused on assessing and measuring the impact of emerging technologies including Digital Transformation and Measuring Social. This later class is designed as an experiential learning, project-based class where students work closely with company sponsors to develop recommendations and an analysis framework around a social initiative. Companies who have taken part in the class include eBay, Adidas, Comcast, Warner Bros., Thomson Reuters, Verizon, Microsoft, Zynga, Starwood, HP, Bayer Corporation and Progressive Insurance. Ari is also the Director of the CIO Institute at Carnegie Mellon University. The CIOI is an ...