I am a seasoned digital marketing strategist with over 11 years of hands-on experience across SEO, performance marketing, content strategy, and paid media. As the current Head of Digital Marketing at 4inDegree, he leads campaigns with a monthly ad spend of ₹60 crore across Google, Meta, and other platforms, focusing on high-quality lead generation in the study abroad niche. Arun has a strong track record of ranking competitive keywords on Google's first page, managing end-to-end funnels, and developing human-centric, SEO-optimized content. Known for his deep analytical mindset, he excels in campaign optimization, audience targeting, and creative testing, with a strong commitment to continuous learning and growth.