As the CEO of POPcomms, a buyer enablement platform, I have over 25 years of experience in sales & marketing communications with a focus on supporting sales teams during buyer conversations. My focus is on helping companies with complex products/solutions in challenging regulated markets in healthcare, industrial and advanced technology to clearly, succinctly and visually articulate their value proposition and capabilities using personalization, data, analytics, visual storytelling and interactive content. Helping buyers to quickly make sense of who you are, how you help, and the added value you deliver - so they can make faster more informed buying decisions. Ultimately, it’s all about improving productivity, helping business development teams focus on what they are good at - d...