Daniel Codd is the founder of Winxtra, a UK-based win-loss and churn intelligence platform for B2B SaaS and tech companies. With 25+ years in sales and GTM leadership, Daniel has helped scale businesses from $10M to $40M+ and now works with CEOs and CROs to uncover why deals are really won or lost. Winxtra combines psychology-led interviews, AI-assisted tagging, and strategic reporting to deliver insights that shape revenue, product, and marketing strategy. Daniel brings clarity to complex decisions—and has built a platform that turns customer truth into competitive advantage.