In my most-recent role as Director of Marketing for Postalytics, I oversaw demand generation, content, digital marketing and events. My goals were to create awesome lead nurture and drip campaigns, build awareness of the company and the platform, provide sales enablement to the sales manager & team, and work closely with our content and digital marketing agencies. My career as a seasoned marketer and fundraiser has been on both the agency and client sides, with experience in Direct response, B2B & B2C inbound & outbound, omnichannel campaign planning, strategy, creative, sales enablement, event planning & execution, content generation & re-purposing, ABM, web site framework & copy, PR, social media, mobile, and campaign tracking and analysis. Additionally, I'm an...