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Marketing Lead at Maxwell-Scott
I'm a strategic and hands-on Marketing Lead with 5+ years of experience in digital marketing, brand building and customer lifecycle strategy - currently leading digital marketing at luxury leather goods brand Maxwell-Scott. With a key focus on email marketing, I’ve overseen an 84% increase in email revenue and a 75% boost in customer retention through revamped CRM and loyalty initiatives.My background spans both agency and in-house roles, giving me a well-rounded perspective across content, social media, email, marketplaces and brand development. I’m passionate about combining data with creativity to build meaningful customer relationships and drive results.
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