Enricko Lukman is CEO of C2 Media, an APAC-focused group of marketing brands spanning trade media, content marketing, and digital PR. Under his leadership, C2 Media operates ContentGrip, ContentGrow, and Content Collision -- serving regional and global brands across editorial, communications, and content strategy. He sits at the intersection of content operations and AI adoption, with a particular focus on how non-technical teams can build and run automated workflows at scale. Enricko is currently leading efforts to automate editorial operations end to end across C2 Media's brands, using AI agents to handle everything from research and writing to publishing and inbound communications.