I’m Ferran Morillas, a Barcelona-based full-stack WordPress developer and founder of Digital Avenue, where we build and maintain WordPress and WooCommerce websites for real-world businesses. My work sits at the intersection of engineering and growth: I develop custom WordPress solutions, stabilise complex sites, and improve the technical foundations that directly affect visibility and revenue, site architecture, indexation, structured data, Core Web Vitals, and security hardening. Beyond hands-on delivery, I’m often contacted to comment on business and “what’s happening now” in the digital space, especially where it impacts SMEs: digital strategy, go-to-market choices for service firms and ecommerce, and how brand and online reputation influence demand. I’ve previously been quoted dis...