In 2015, after working for several software companies for years, I realized that virtually no one considered the user when creating digital solutions. It was then that I decided to found Z1, a digital product studio that in 2018 became part of the Canadian group Tiny, which includes major companies such as Metalab and Aeropress. Since then, at the helm of Z1, I have leveraged my experience as an engineer, visual designer, and product manager to help transform Z1 into an internationally renowned studio comprising more than 50 digital experts.