I am CEO of Tourism Marketing SA, where I help accommodation businesses turn online visibility into measurable direct bookings. For the past 20+ years, I’ve worked closely with lodge and guesthouse owners across Southern Africa, and I’ve helped 300+ property owners improve their marketing performance through practical, conversion-focused strategy. My work typically spans website optimisation, SEO, Google Ads, OTA and online distribution management, content strategy, reputation management, and analytics/tracking - bringing these channels together into one coherent guest-acquisition system. I’m especially passionate about simplifying marketing for owners and managers, and making growth feel predictable, trackable, and sustainable.