Founder of Cedar Collaborative, a principal-led marketing leadership practice working with founder-led B2B companies, professional services firms, and nonprofits at go-to-market inflection points. Two decades inside organizations watching how marketing actually behaves under pressure: what stalls, what compounds, what drifts. I write and consult on go-to-market clarity, retention, positioning, and the institutional dynamics and chaos that shape growth in global businesses and startups.