Jonathan Lin is a brand transformation designer and strategist focused on building identity systems that help businesses scale with clarity and purpose. His work combines strategic insight with systematic design—specializing in corporate identity, brand architecture, and logo design. Born and based in New York, Jonathan earned his BFA in Communications Design from Pratt Institute, with dual minors in Strategic Design Innovation and Entrepreneurship. He previously worked at Second Melody, collaborating on brand programs for biotech companies including Insmed and Edgewise Therapeutics. At Outer Labs, he led the brand launch for SOROS, a blockchain-based marketplace. He is also the founder of The Media Club, a nonprofit supporting emerging creative talent. Jonathan’s work spans across mu...