Josefina Contreras is a seasoned strategist specializing in LATAM market entry for high-complexity sectors, including tech, robotics, and healthcare. As the Managing Director of MCC Corp, she bridges the gap between global HQ directives and local retail execution across the Andean region. With a focus on data-driven governance, Josefina recently designed and executed a 6-month roadmap that achieved over $20 Million USD in sales within just 45 days for a major tech brand in Peru. She is the creator of the "Truth Audit" methodology, a framework designed to provide HQs with the ground truth of retail pricing and inventory health in volatile markets.