Karim is the founder of PerceptionX and has nearly 10 years of experience in employer branding, having worked with Fortune 100 companies on talent attraction and reputation strategy. He specialises in AI employer brand intelligence — specifically how AI models like ChatGPT, Claude, and Gemini describe companies to job seekers during the pre-application research phase. Karim founded PerceptionX to give employers visibility into this blind spot and the tools to influence it, combining proprietary technology with strategic consultancy to help enterprise companies compete for top talent in an AI-driven hiring landscape.