Lucas Ballasy

CEO at Barrel, a digital agency helping CPG brands grow through e-commerce, brand storytelling, and customer experience strategy. I started my journey at Barrel over 12 years ago as a freelance designer and have since worked across nearly every part of the business—from design to sales to leadership—shaping our services, marketing, and operations with a focus on long-term client success. I’ve also been writing a weekly newsletter for nearly five years exploring the intersection of leadership, life, and trends in CPG. My writing, whether on my blog, social, or newsletter, helps clarify my thinking, sharpen my perspective, and spark conversations that lead to new ideas and relationships. 🌐 https://www.lucasballasy.com