At the forefront of New York's dynamic cannabis scene with Florette, my focus on strategic market growth and team leadership has been central to achieving aggressive revenue targets, sold out in 5 months with 35+ new account acquisition. My role encompasses the complete sales lifecycle, from go-to-market strategy formulation to team management and account growth. With a firm grasp on the intricacies of product launches and partner relations, I excel in nurturing strategic partnerships that have been instrumental in market penetration. My recent tenure with MeltMed, where I managed pioneering technology launched in both DTC and B2B sales channels, and scaled digital marketing efforts, underpins my comprehensive approach to driving sales in competitive CPG environments.