Melissa is a Distinguished Service Professor of Marketing and Corporate Entrepreneurship at the Tepper School of Business at Carnegie Mellon University, teaching both graduate and undergraduate courses in Integrated Marketing Communications, New Product Development, Innovation, Launching New Products, Product and Brand Management and Brand Strategy.   She is active in multiple programs with the Swartz Center of Entrepreneurship, including the Corporate Start-Up Lab, which conducts research and develops tools to help companies better adapt and integrate entrepreneurial best practices into their own innovation practices, helping leaders better encourage entrepreneurship and manage their innovation portfolios. For CSL, Melissa leads the capstone course on corporate entrepreneurship, in wh...