Digital and Business Transformation expert with 25+ years’ experience in retail, technology and customer experience. Founder and CEO of London Dynamics, an innovative provider of solutions enabling the Augmented Reality (AR) revolution in retail. Michael has spent decades helping to deliver revolutionary experiences for retailers through the most advanced and effective applications of AR. Known for the 2017 launch of the award winning application IKEA Place in collaboration with Apple as SVP of Digital Transformation at IKEA.