I work with Medorna, a platform focused on verified USA-imported skincare, supplements, and wellness products in India — with 2000+ products across 9 categories, sourced from authorised US distributors. My work revolves around understanding consumer behaviour, product authenticity, and sourcing challenges in the imported health and beauty space. I closely observe how Indian consumers evaluate trust, quality, and effectiveness when purchasing skincare and wellness products online. I regularly share practical insights on skincare purchasing mistakes, supplement usage, and the growing demand for imported products in India.