I drive sustainable growth for G2 through strategic SEO, focusing on building scalable content and partnership ecosystems that deliver long-term impact rather than short-term spikes. My work centers on outreach, content collaborations, and positioning G2’s data-driven insights in front of the right audiences—journalists, industry publications, and software buyers actively researching solutions. I take a systems-driven approach to SEO, combining experimentation with data to continuously refine strategy. A key part of my focus is understanding how AI is reshaping search behavior and adapting content and distribution to stay ahead of those shifts. Beyond execution, I work on creating repeatable frameworks for collaboration and content amplification—ensuring consistency, relevance, and s...