Niels Eric is an SEO expert based in the Netherlands with over 13 years of hands-on experience helping businesses grow through organic search. He has worked with clients across B2C, B2B, SaaS, eCommerce, international, corporate and non-profit organizations - ranging from early-stage startups to established enterprise brands across Europe. His expertise covers the full spectrum of search engine optimization: SEO strategy, technical SEO, SEO migrations (domain moves, replatforming, internationalization with hreflang), Core Web Vitals, structured data, JavaScript SEO, link building, digital PR, and SEO coaching for in-house teams. He is also experienced in the emerging field of AI search optimization, including how websites appear in LLM-driven answers from ChatGPT, Google AI Overviews, ...