I’m the founder of Topo Growth, a performance marketing consultancy helping growth-stage companies turn paid media into a durable growth engine. Before founding Topo Growth, I spent several years at Google, where I worked closely on developing products for advertisers across Search, YouTube, and measurement — gaining a first-hand view into how the platform actually works and how the best brands become successful. Today, I partner directly with founders and operators to navigate rising acquisition costs, shifting channels, and noisy data — focusing on strong fundamentals, clear measurement, and smart experimentation that compounds over time.