I'm Phil Lotterhos, co-owner of Sleep Basil. Along with my partners Josh and Lillian, we opened our Denver mattress store in May of 2025 with a pretty straightforward idea: help people sleep better without all the nonsense that usually comes with mattress shopping. Between Josh and me, we've got over 25 years of experience in this industry. And in that time, we've seen a lot of what doesn't work. Pushy salespeople chasing commissions. Stores that feel more like used car lots than a place where you're making a really personal decision. Online brands spending all their money on marketing and affiliate deals instead of actually building a quality product. People are tired of it, and honestly, so were we. Sleep Basil is our answer to all of that. We built a relaxing showroom where custome...