As the chief product officer (CPO), I lead the strategic product direction at saasguru by aligning customer needs and product features/activities with our objectives and goals; improving our customers' outcomes. My goal is to build great products that deliver sustainable value to our business and end-user customers. I look after various initiatives across the entire product lifecycle — from customer discovery and user research to development and delivery, including: Product vision development, Product strategy, Product design, Product development, User research, Team management, Product growth and marketing and Product analysis.