I’m Randal Doane—a former college dean turned conversion copywriter and brand strategist. I help medtech, healthcare, and startup companies find the right words to earn trust, show their smarts, and spark action. From 2020 to 2024, I was the voice of Lazurite, Inc. My primary responsibility included nearly every front-facing sentence released by this med device startup. In recent years, I’ve also worked on multiple naming projects for the MetroHealth System. I was also the primary author on their 185-year history book–for which I wrote over 50,000 words in under 3 ½ months. For every deliverable, I help clients clarify their story, identify what makes them distinctive, and articulate it all in a way that feels unmistakably them. Put another way: your brand, your story, in your voice. ...